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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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library emails

Email is Not Dead! Here are Eight New Ways to Help You Get the Best Results With Your Library Email Marketing

I have a thing for email marketing. I think it's fun. I like trying to figure out all the pieces. Which subject line is best? To emoji or not to emoji? How much text? What should it say?  What kind... Continue Reading →

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The Tiny Little Mistakes That Ruin Your Library Marketing Emails AND How to Fix Them!

NEW LIVE LIBRARY MARKETING SHOW ON INSTAGRAM! I've decided to try a new thing! I'll be doing a live Instagram Q&A and discussion about Library Marketing. The sessions will be every Tuesday at noon ET (10 a.m. Central and 9... Continue Reading →

This Advice Will Boost Your Library Marketing Email Click-Thru Rates

A few months ago, I wrote a post about email vanity metrics. Those are the statistics like open rates that make us feel good. But if we're being honest, they're relatively meaningless. The meaningful metrics like click-thru and conversion rates... Continue Reading →

Avoid Email Vanity! Here Are the Results You Should Measure

I love email marketing. It's one of the most effective tools in the modern library marketer's toolbox. Emails are a direct way to interact with your cardholders and your community. They are easy to create. You can share stories, collection... Continue Reading →

How to Write an Amazing Email Subject Line in Six to Nine Words

First impressions are important. This is true whether you are meeting someone in person for the first time or if you're sending them communication via email. It's particularly true for libraries entering the targeted email marketing space (and I really... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

You’re Doing Marketing Wrong: Why Targeted Emails Make Your Cardholders Happy

I'm going to make a statement. You can agree or disagree. But if there is one thing that I know about marketing a library, it's this: If your library is not sending regular, targeted email messages to your cardholders, you... Continue Reading →

Make it Damn Near Impossible to Ignore Your Emails!

I have to confess that one of my favorite parts of marketing for a library is email marketing. I love the challenge of creating an email with content my cardholders want and need. I love writing a really good subject line that... Continue Reading →

Four Secrets For Sending Powerful Library Emails

There's no arguing this point: next to the face-to-face, daily interaction between librarians and customers, a card holder email list is your most effective library marketing tactic. If your library isn't already collecting, tracking, and sorting card holder email addresses, please... Continue Reading →

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