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Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences

This is the first in a two-part series on email marketing for libraries. Part two will be released on Monday, Oct. 19. If there is one thing that I know about library promotion, it's this: If you want to be... Continue Reading →

Three SUPER Easy Ways to Get More Results from Your Library Email Marketing!

WATCH NOW The #LibraryMarketing Show, Episode 43 In this episode, Angela shares three very simple ways you can add punch to your email subject line and header text. Doing one of these three things every time you send an email... Continue Reading →

Email is Not Dead! Here are Eight New Ways to Help You Get the Best Results With Your Library Email Marketing

I have a thing for email marketing. I think it's fun. I like trying to figure out all the pieces. Which subject line is best? To emoji or not to emoji? How much text? What should it say?  What kind... Continue Reading →

The Tiny Little Mistakes That Ruin Your Library Marketing Emails AND How to Fix Them!

NEW LIVE LIBRARY MARKETING SHOW ON INSTAGRAM! I've decided to try a new thing! I'll be doing a live Instagram Q&A and discussion about Library Marketing. The sessions will be every Tuesday at noon ET (10 a.m. Central and 9... Continue Reading →

This Advice Will Boost Your Library Marketing Email Click-Thru Rates

A few months ago, I wrote a post about email vanity metrics. Those are the statistics like open rates that make us feel good. But if we're being honest, they're relatively meaningless. The meaningful metrics like click-thru and conversion rates... Continue Reading →

Avoid Email Vanity! Here Are the Results You Should Measure

I love email marketing. It's one of the most effective tools in the modern library marketer's toolbox. Emails are a direct way to interact with your cardholders and your community. They are easy to create. You can share stories, collection... Continue Reading →

How to Write an Amazing Email Subject Line in Six to Nine Words

First impressions are important. This is true whether you are meeting someone in person for the first time or if you're sending them communication via email. It's particularly true for libraries entering the targeted email marketing space (and I really... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

Make it Damn Near Impossible to Ignore Your Emails!

I have to confess that one of my favorite parts of marketing for a library is email marketing. I love the challenge of creating an email with content my cardholders want and need. I love writing a really good subject line that... Continue Reading →

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