Watch Now The #LibraryMarketing Show, Episode 46Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela's former library that she... Continue Reading →
WATCH NOW In this episode, Angela talks about how the COVID-19 crisis is making it difficult for libraries to plan their beloved summer reading programs. She shares some tips for making sure your library program can still happen without overburdening... Continue Reading →
The Library Marketing Show: Episode 31 Watch Now In this episode, get tips to get the most out of the next conference you attend! You may also want to read this: The 2020 List of Best Conferences for Library Marketing in... Continue Reading →
It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →
Do you remember when you learned to read? I was in the first grade. The school was holding a contest to find a student to deliver a public service announcement about education on a local radio station. I was determined... Continue Reading →
One of my staffers wrote a post for our Library's blog recently about common library myths. You can read it here. That post got me to thinking about library marketing myths, and how library marketing professionals can "bust" them. Here... Continue Reading →
Watch Now Library News: IFLA's new Idea Store! I'm obsessed. It's a great place to exchange ideas. Check it out here. Reader question: Leigh of Pikes Peak Library District asked: I'd like to talk about how to convince the powers-that-be... Continue Reading →
It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library
The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →
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