https://youtu.be/T02DMvNq3yU The Library Marketing Show, Episode 160 In this episode, I have three whopper social media headlines to share. First, there is new insight into the Facebook and Instagram algorithm. What does this mean for your library? We'll talk it... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Effective internal communication is incredibly important to the success of any library. But it's hard to do successfully. Last week, I shared advice from libraries that have had success communicating with staff and... Continue Reading →
https://youtu.be/_QzF281ae50 In this episode of The Library Marketing Show, I'll answer a question from the viewer about sharing original content from other creators on social media. This viewer asked for clarification on the correct online etiquette for sharing content, specifically... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County The library I worked for when I started this blog had an annual tradition. Every year, our staff would march in the Cincinnati Reds Opening Day parade. Now, you must understand... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library There's nothing wrong with tooting your own horn. A few months ago, I received an email from a library marketer nominating her library system for recognition in the "Kudos" segment on The... Continue Reading →
https://youtu.be/O2UW1PbjvDY The Library Marketing Show, Episode 157 In this episode, I want to share some good news for libraries about something called Perfection Fatigue. This is the idea that people don't want to see your library in its most perfect... Continue Reading →
I have a confession to make. I think about ya'll, quite often. Your problems and successes, your struggles and triumphs, are never far from my thoughts. I don't get sentimental very often. But I know your work is difficult and... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library In my many years of personal and professional social media use, I’ve never gone viral. Until two weeks ago. My brief moment in the sun came out of nowhere. And it was... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 