Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →
This week's show was live from my office! Watch it now Things We Talked About National Library Card Signup Month is in September. Reader Jackie from the Union County Library System asked for ideas to promote the event. I shared my... Continue Reading →
The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don't have the... Continue Reading →
I don't know about you, but I am feeling a bit stressed out. There are many reasons for that. It's been an incredibly busy year for my library. We've gone through a ton of changes. We endured a public outcry... Continue Reading →
Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →
(Read time: 2 minutes, 28 seconds) I am a fan of blogs. God bless the internet, it's the best way to keep up to date on everything--food, fashion, the news, and the changes in library marketing. And, as much as... Continue Reading →
Whenever my staff and I talk about increasing our library marketing reach in the community through social media, one particular staff member always says, "What are we doing on LinkedIn?" For a long time, we all had a little laugh... Continue Reading →
The future of content marketing at your library is stories, videos, and making personal connections between your cardholders and your libraries. That's the big takeaway for me from the year's Content Marketing World, a giant marketing conference in Cleveland. I've just returned with... Continue Reading →
The internet is a giant swirling vortex of blog posts, featured articles, and videos. Social media feeds are packed with all kinds of content on every topic imaginable. We know that when you write for your library website, blog, or... Continue Reading →
