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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing advice

Timing Is Everything: How To Determine the Perfect Day and Time To Send Library Emails

The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →

Looking for Guaranteed Email Marketing Success at Your Library? Here Are Four Essential Metrics To Track.

Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →

The Top Four Reasons To Use Content Marketing To Promote Your Library on Every Platform

My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →

The Truly Engaged Library User: Why It’s Critical That Libraries Focus Less on Transactions and More on Relationships

I was asked a deep question this week. What is engagement? I mean, you might as well ask me to explain the meaning of life. (I'm kidding. Please don't ask me that question.) There are two ways to define engagement... Continue Reading →

Why It’s OKAY for Your Library To Pull Back on Posting on a Social Media Platform!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 97 In this episode, I'll address a post I saw recently on the Libraries and Social Media Facebook page. A library staffer shared their plans to pull back on the amount of posts... Continue Reading →

How Do We Get People To Come Back to the Library? Four Ideas That Can Help You Rebuild Use of Your Library

Here is something I've noticed in my conversations with library staff over the past six months. Staff share a profound feeling of separation from their communities. They've been working for more than a year without the normal interactions with the... Continue Reading →

Listen To This! How To Use Social Listening To Gain New Insight and Catch Promotional Opportunities for Your Library

In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

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