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Super Library Marketing: All kinds of promotional ideas for all kinds of libraries.

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The 2021 Guide to Social Media for Libraries: Instagram

This is the third in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here and get the guide for Twitter here.  I’m researching the most up-to-date tips for posting on LinkedIn, Pinterest, and... Continue Reading →

The 2021 Guide to Social Media for Libraries: Facebook

This is the first in a six-part series on social media best practices for libraries in 2021. I'm researching the most up-to-date tips for posting on the six platforms most often used for promotions by libraries: Facebook, Twitter, Instagram, LinkedIn,... Continue Reading →

Now, More Than Ever, Your Library MUST Market the Collection!πŸ“šπŸ“š Here’s Why.

Watch Now The Library Marketing Show, Episode 69In this episode, Angela explains why she believes that marketing your library's collection will keep your library afloat during these trying times. She'll lay out three reasons why at least 50 percent of... Continue Reading →

Library Marketing is Different This Holiday Season: Four Promotional Ideas to Meet Community Needs During a Pandemic

It's hard to do library promotion during the holiday season in a normal year. When I worked for a large public library system, I both enjoyed and dreaded work in the months of November and December. I enjoyed it because... Continue Reading →

Get Ready for 2021! How to Create an Effective Library Survey to Pinpoint the Needs of Your Community

If there was ever a time when your library would need to survey your community and cardholders, it’s now. This year has been wildly difficult for libraries and their communities. And the pandemic will be a factor in the lives... Continue Reading →

Psychographics Are the Key to Powerful Email Marketing: How to Unlock the Motivations and Aspirations of Your Cardholders

This is the second in a two-part series on email marketing for libraries. Read part one here. At the Library Advocacy and Funding Conference in September, a new buzzword seemed to be on the lips of many of the presenters.... Continue Reading →

It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library

The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →

Why the Circle of Promotion is Your Best Bet for Library Marketing

Watch Now The #LibraryMarketing Show, Episode 46Angela explains the Circle of Promotion and how all of your marketing tactics should tie together so we can reach our whole community. Here is the blog post by Angela's former library that she... Continue Reading →

What Will Happen to Library Summer Reading Programs This Year?

WATCH NOW In this episode, Angela talks about how the COVID-19 crisis is making it difficult for libraries to plan their beloved summer reading programs. She shares some tips for making sure your library program can still happen without overburdening... Continue Reading →

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