I was recently looking through some old photo albums when I came across this gem. You can see my mother wrote the words "My bookworm" under this photo of me, age 7, reading "The Horse That Had His Picture in... Continue Reading →
Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →
You don’t have to do a whole lot of searching to find stories of public relations nightmares caused by a social media scandal. All it takes is one slip-up, accidental or intentional. A library employee creates an offensive post on... Continue Reading →
Watch Now The Library Marketing Show, Episode 80 I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible. Accessibility is a library mission. One in five... Continue Reading →
It’s been one year since I started working for NoveList. I don’t often talk about my day job here on the blog. But the work I do gives me a unique perspective on library marketing. I get to meet... Continue Reading →
Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →
Learning is essential to the existence of humans. No, this blog hasn't suddenly turned into a philosophical self-help website. But I do think it's important to make learning and research a part of your work schedule. You need to know... Continue Reading →
I am a list maker. This is going to sound crazy but one of the most enjoyable parts of my day is the moment when I get to check something off my to-do list. Recently, one of my readers asked... Continue Reading →
This is the final installment in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here.Get the guide for Twitter here.Make Instagram work for your library here.Get the guide to YouTube success here. Create... Continue Reading →
