Watch the Video Now The Library Marketing Show, Episode 144: In this episode, we've got our monthly social media headlines, and this month, we're going to focus exclusively on Instagram. The platform is testing some new features and they could... Continue Reading →
Watch The Video Now The Library Marketing Show, Episode 143: In this episode, we'll answer a viewer's question. Sara of the Washington State Library asked for help promoting library chat services. I have six suggestions that will work for any... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Libraries spend a lot of time focused on getting people to sign up for a library card--particularly during summer. That's a worthy promotional goal. Imagine how great the world would be if everyone had... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library digital collection At nearly every conference I attend, there is a session on podcasting for libraries. And no wonder, as podcasting has the cost of producing episodes has declined while listenership has... Continue Reading →
Watch Now The Library Marketing Show, Episode 139: In this episode, I'll answer a question I hear frequently at conferences and events. There are thousands of small and rural libraries across the world that depend on a very small staff... Continue Reading →
Watch Now The Library Marketing Show, Episode 138: In this episode, I'll answer a viewer's question. Michelle from Atlantic Public Library writes, "I am the director of a small library serving about 7,000 people in rural southwest Iowa. You have... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 
Is It Ever Okay to Hide Negative Comments on My Library’s Social Media Pages? How to Handle Trolls!
Watch Now The Library Marketing Show, Episode 142: In this episode, we'll answer a viewer's question. Jennifer says her library has some followers that regularly comment on their posts, but never say anything positive. She wants to know how to... Continue Reading →
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