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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing advice

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

Don’t Release All Your Library Promotions at the Same Time: Why a Staggered Approach Reaches More People!

I am a new-ish fan of K-pop. During quarantine, my 20-year-old daughter asked me to watch a reality series with her. It features her favorite Korean boy band, Stray Kids. I was touched that she wanted to spend time together.... Continue Reading →

Library Blogs are the Best! How to Use Your Website to Amplify Your Library Marketing Message on Your Own Terms

One of the hardest and most rewarding things I ever did while working for the Public Library of Cincinnati and Hamilton County was to start a blog. It took me five years to get it off the ground. I wrote... Continue Reading →

Want To Do a Better Job at Marketing Your Library? Here’s the Secret: Read More Fiction!

I was recently looking through some old photo albums when I came across this gem. You can see my mother wrote the words "My bookworm" under this photo of me, age 7, reading "The Horse That Had His Picture in... Continue Reading →

Six Critical Steps You Need To Take Right Now To Shield Your Library’s Social Media Accounts From an Attack

Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →

How To Create a Library Social Media Policy for Your Staff and Your Community That Encourages Interaction and Keeps Everyone Safe

You don’t have to do a whole lot of searching to find stories of public relations nightmares caused by a social media scandal. All it takes is one slip-up, accidental or intentional. A library employee creates an offensive post on... Continue Reading →

How to Convince Your Library Staff That Library Marketing Materials MUST Be Accessible!

Watch Now The Library Marketing​ Show, Episode 80 I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible. Accessibility is a library mission. One in five... Continue Reading →

Five Easy Fixes for the Little Mistakes That Threaten to Sabotage Your Library Marketing!

It’s been one year since I started working for NoveList.   I don’t often talk about my day job here on the blog. But the work I do gives me a unique perspective on library marketing. I get to meet... Continue Reading →

The Absolute MOST Important Step in Library Marketing…Revealed!

Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →

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