Do you remember when you learned to read? I was in the first grade. The school was holding a contest to find a student to deliver a public service announcement about education on a local radio station. I was determined... Continue Reading →
One of my staffers wrote a post for our Library's blog recently about common library myths. You can read it here. That post got me to thinking about library marketing myths, and how library marketing professionals can "bust" them. Here... Continue Reading →
Watch Now Library News: IFLA's new Idea Store! I'm obsessed. It's a great place to exchange ideas. Check it out here. Reader question: Leigh of Pikes Peak Library District asked: I'd like to talk about how to convince the powers-that-be... Continue Reading →
Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →
This week's show was live from my office! Watch it now Things We Talked About National Library Card Signup Month is in September. Reader Jackie from the Union County Library System asked for ideas to promote the event. I shared my... Continue Reading →
The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don't have the... Continue Reading →
I don't know about you, but I am feeling a bit stressed out. There are many reasons for that. It's been an incredibly busy year for my library. We've gone through a ton of changes. We endured a public outcry... Continue Reading →
Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →
(Read time: 2 minutes, 28 seconds) I am a fan of blogs. God bless the internet, it's the best way to keep up to date on everything--food, fashion, the news, and the changes in library marketing. And, as much as... Continue Reading →
