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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing diversity

Does Your Community Feel Welcome At Your Library? Why Inclusive Language Is a Critical Part of Your Promotions.

I recently read a beautiful post on Greenheart.org. It began with this insightful observation. "Language is one of the most important parts of any culture.  It is the way by which people communicate with one another, build relationships, and create... Continue Reading →

Want to Make the World a Better Place? Tools and Tips For Libraries to Combat Racial Inequity in Their Communities

In the United States, a week of riots and violence protesting racial inequities was enough to send me in paralysis of inaction. It was soul-crushing. Like many of you, I sat at my computer or scrolled through my phone. I... Continue Reading →

Expert Advice on How to Work Diversity Into Your Library Marketing

A few months ago, the Urban Library Council's Marketing and Communications team organized a conference call with library marketers across the United States. Part of the conversation focused on diversity in library marketing. It's an important topic and frankly, I... Continue Reading →

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