I woke up this morning with a tingle of anticipation akin to what I'd feel on Christmas morning. My library system is opening two new library buildings this week. We opened a third building last month and renovated another historic location... Continue Reading →
Note: this post is aimed at library marketers in the United States, because so far in my career, my knowledge about conferences is limited to those boundaries. If you are a reader from outside the U.S., please let us know... Continue Reading →
Now that I've convinced you to send more powerful customer emails to your library cardholders, it's time to talk about the right time to hit the send button. I have one simple rule for library emails--shoot for your cardholders' downtime. A great... Continue Reading →
