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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Five Content Marketing Lessons Learned at the Construction Site

I woke up this morning with a tingle of anticipation akin to what I'd feel on Christmas morning. My library system is opening two new library buildings this week. We opened a third building last month and renovated another historic location... Continue Reading →

Four of the Best Marketing Conferences for Library Marketers

Note: this post is aimed at library marketers in the United States, because so far in my career, my knowledge about conferences is limited to those boundaries. If you are a reader from outside the U.S., please let us know... Continue Reading →

The Perfect Time To Send Cardholder Emails

Now that I've convinced you to send more powerful customer emails to your library cardholders, it's time to talk about the right time to hit the send button. I have one simple rule for library emails--shoot for your cardholders' downtime. A great... Continue Reading →

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