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Library Marketing Show

How Libraries Can Explain Ebook Pricing to Patrons

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#LibraryMarketingShow, episode 343

When patrons ask why they have to wait weeks for an ebook or why a title isn’t available on demand, it can be difficult to explain what’s really happening.

You know that publisher pricing and licensing models have created challenges that affect libraries everywhere.

In this episode of The Library Marketing Show, I show you how to have these conversations with your community using a new advocacy toolkit designed specifically for libraries.

Plus, kudos go to a library that figured out how to connect with a specific target audience.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Library Poster Management: How to Keep Displays Up to Date

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#LibraryMarketingShow, episode 342

Managing posters sounds simple until you’re responsible for dozens of them.

A viewer recently asked how to keep library displays current without spending hours tracking down outdated posters. It’s a challenge many libraries face.

In this episode of The Library Marketing Show, I share a few practical tips for creating a poster management system that’s easier for staff.

Plus, kudos go to an entire country of libraries! Watch the video to find out why.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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What Can Libraries Do When Adult Nonfiction Won’t Circulate?

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#LibraryMarketingShow, episode 341

Is adult nonfiction struggling to circulate at your library?

The problem may not be the books themselves. It may be our approach!

In this episode of The Library Marketing Show, I’ll share two easy yet practical strategies for making adult nonfiction more visible and more appealing.

Plus, kudos go to fifty libraries! Find out why they’re all earning recognition this weekend and how you can say congrats in person.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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A Simple Fix for Library Instagram Reels That Won’t Post to Facebook

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#LibraryMarketingShow, episode 340

One of the biggest advantages of creating Instagram Reels is that you can share them on Facebook, too. But what happens when that connection suddenly stops working?

A viewer of The Library Marketing Show recently ran into this issue, and after some troubleshooting, we found an easy solution.

In this episode, I share the fix and a few tips to help your library get the most out of its short-form video content.

Plus, kudos go to a library with an expansive new plan to reach young children.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

2

Instagram’s Potential New “Interests Feature” Could Be Great for Libraries!

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#LibraryMarketingShow, episode 339

Every once in a while, a social media update comes along that feels like it was built for libraries.

Instagram is currently testing a new feature that could make it easier for users to find content they’re genuinely interested in. And many libraries are already creating the kind of posts that could thrive in this environment.

In this episode of The Library Marketing Show, I explain what’s changing and what it could mean for your social media strategy.

Plus, we’ll give kudos to a library that received press coverage for its new bookmobile!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Should Libraries Accept Instagram Collaboration Requests?

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#LibraryMarketingShow, episode 338

More libraries are receiving Instagram collaboration requests. But figuring out which partnerships make sense isn’t always easy.

Some collaborations can expand your reach and strengthen community connections. Others may feel off-brand, unclear, or difficult to evaluate.

In this episode of The Library Marketing Show, I share four questions to help you decide when your library should accept an Instagram collaboration request, how to protect your brand, and how to recognize opportunities that are genuinely worth pursuing.

Plus, a library marketer receives kudos for their work transforming their library’s connection to the community.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Why Libraries Need to Act Like Book Experts Again!

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#LibraryMarketingShow, episode 337

There’s something that should feel completely obvious about libraries. But lately, it almost feels radical to say out loud: libraries are book experts.

Libraries build trust and relevance when they actively help patrons discover books, authors, and reading experiences, not just access materials.

In this episode of The Library Marketing Show, I explore what it means for libraries to reclaim that role and why leaning into book expertise could be one of the most powerful library marketing strategies we have.

Plus, a library is nominated for kudos for its inventive short-form video!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

0

Kids Are Reading Less: How Libraries Can Respond

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#LibraryMarketingShow, episode 336

A new study suggests that kids are reading less. And while that trend is concerning, it also creates an important opportunity for libraries!

At a time when families, educators, and communities are worried about literacy and reading habits, libraries are uniquely positioned to become part of the solution.

In this episode of The Library Marketing Show, I break down what the research says, why it matters for libraries, and how you can use these insights to strengthen your library marketing and support literacy in your community.

Plus, kudos go to a group of libraries that received press coverage that you can emulate!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

3

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