Watch Now In this episode, we go through advice for the effective use of digital signs in libraries! Plus kudos to the Columbus Metropolitan Library. For the opening of their Martin Luther King Branch, the system commissioned an original poem... Continue Reading →
WATCH NOW In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, "I'm struggling with getting our organization to see the value of opening up online donations. They see the cost... Continue Reading →
Watch Now In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I'll talk about how I... Continue Reading →
WATCH NOW In this short video, we talk about what you should do if your a librarian and your library has asked/forced/demanded/requested that you also handle the marketing. If you don't have a communications degree, what should you do? Can... Continue Reading →
Watch Now Library News: IFLA's new Idea Store! I'm obsessed. It's a great place to exchange ideas. Check it out here. Reader question: Leigh of Pikes Peak Library District asked: I'd like to talk about how to convince the powers-that-be... Continue Reading →
Watch Now What We Talked About Library News: A civil California Grand Jury decides that the Santa Cruz Public Library's potential use of a data analytics tool would threaten patron privacy. The library ended up not using the tool, but... Continue Reading →
The Library Marketing Show Episode 8: Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle!
Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →
