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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Prioritize! How to Decide Where To Spend Library Marketing Time and $$$

The Library Marketing​​​​​​​​ Show, Episode 104 Watch Now In this episode, I answer a question from Tovah Anderson about how to decide how much time and money should be spent on the three buckets of library marketing: programs, services, and... Continue Reading →

Viewer Question Answered: Should My Library Use Twitter’s Revue Newsletter Service?

Watch Now The Library Marketing​​​​​​​​ Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →

It’s the 100th Episode of The Library Marketing Show! Here are 5 Reasons to Love Library Marketing

Watch Now This is the 100th episode of the Library Marketing Show. It's a celebration of YOU... the person who does marketing and promotions at your library. I think you are amazing and awesome, and I'm sharing the five reasons... Continue Reading →

How To Put Together a Promotional Email Drip Campaign for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 98 In this episode, I'll explain what an email drip campaign is, why you might want to use a drip campaign for library promotions, and then HOW to actually put the campaign together!... Continue Reading →

Try These Two Fun Tests To Improve the Effectiveness of Your Library Promotional Emails!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →

New Research on Social Media Use Plus Updates on YouTube and Facebook for Libraries!

Watch Now The Library Marketing​​​​​​ Show, Episode 92 In this episode, we'll go through the three big new stories on social media that impact your library work. This includes new Pew Research on social media use, YouTube's overview on how... Continue Reading →

What a New Study Says About Books, Reading, and Libraries!

Watch Now The Library Marketing​​​ Show, Episode 89 In this episode, ​we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →

Library Promotion Updates for Instagram, YouTube, and Facebook That You Need To Know!

Watch Now The Library Marketing​​ Show, Episode 88 It's time for our social media updates for Library Marketing! In this episode, find out about updates to Instagram Stories, YouTube shorts, and Facebook. Kudos in this episode go to Illinois Prairie... Continue Reading →

How to Celebrate and Promote National Library Week….in a Pandemic!

Watch Now The Library Marketing Show, Episode 86 In this episode, I'll share some ideas for promoting the work of your library during National Library Week (April 4-10). These are suggestions you can use even though we're in the middle... Continue Reading →

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