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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

Watch Now The Library Marketing​​​​​​​​ Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →

My Most Controversial Episode Ever: Should Libraries Quit Facebook?!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 120 In this episode, I'll lay out a three-point argument for why it may be time for libraries to consider moving away from posting on Facebook. I know this feels likes it's in... Continue Reading →

How To Write Great Program Descriptions To Drive Attendance for Your Library!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 119 In this episode, I'll answer a question from Leica who works at the Romeo District Library in Michigan. She said, "Would love some further suggestions for varying program descriptions, including making them... Continue Reading →

My Biggest Piece of Advice for Anyone Who Does Marketing for Small and Rural Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 118 I recorded this episode during the Association of Rural and Small Libraries Conference in Reno, Nevada. I'll share my biggest piece of promotional advice for my new friends who work for small... Continue Reading →

I Need To Replace My Library’s Outdoor Banners! Promotional Advice for Your Prime Exterior Marketing Space

Watch Now The Library Marketing​​​​​​​​ Show, Episode 116 In this episode, I'll answer a question from the Pottsboro Area Library. They are replacing an outdoor promotional banner and wanted some advice about the best things to promote in that very... Continue Reading →

What Is “Rented Land” and Why You Shouldn’t Build Your Library Promotions on It!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 115 In this episode, in light of last week's Facebook and Instagram outage, we'll look at the term "rented land." And I'll give you some alternatives to putting library marketing content on "land"... Continue Reading →

TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →

How to Name Your Library Program or Event for Best Marketing Results… (Yes, This is a Marketing Function!)

Watch Now The Library Marketing​​​​​​​​ Show, Episode 111 In this episode, we'll talk through some tips for coming up with a name for your library program or event that will help you with promotion. Yes, this has marketing and promotional... Continue Reading →

Four *Easy* Ways to Promote Your Library’s Children’s Collection

Watch Now The Library Marketing​​​​​​​​ Show, Episode 109 In this video, I'll share four ways you can make sure the public knows about the many wonderful children's books you have in your library's collection. Kudos in this episode go to... Continue Reading →

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