Super Library Marketing: Practical Tips and Ideas for Library Promotion


Library Marketing Show

You Are Not a Miracle Worker! 5 Ways to Level Set Your Co-Workers’ Library Marketing Expectations Watch this video Tell me if this sounds familiar: your library staff wants you to promote their events and programs, but they don't give you the information that you need to create those marketing messages in a timely manner.... Continue Reading →

3 Reasons Why Your Library Should Focus on Promoting Only ONE Thing at a Time! The #LibraryMarketing Show, Episode 191 Here is a bonkers idea: what if your library fully and completely committed to promoting JUST ONE THING for a concerted amount of time? What would be the advantages? Would it be risky? I'll... Continue Reading →

🤯Instagram Reels Is Wildly Different From TikTok! How To Decide Which Platform Is Best for Your Library Watch this video The Library Marketing Show, Episode 190 A few weeks ago, I revealed the results of an experiment I did by posting videos to TikTok. What I didn't tell you at the time was that I was... Continue Reading →

Your Library Might Be Making a HUGE Mistake With Your Email Promotions but… It Can Be Fixed! Here’s How. The #LibraryMarketing Show, Episode 189 Your library may be making a gigantic mistake when it comes to email marketing! But don't worry, it's not too late to fix it. 😊 I'm going to talk about how to make sure... Continue Reading →

🤔Honestly, What Is Engagement Anyway? 4 New Insights To Help You Achieve Library Marketing Success Watch this video The #LibraryMarketing Show, Episode 188 I admit it... sometimes, when I hear a marketer use the word "engagement," I sigh. We throw that term around quite a bit. Community engagement. Patron engagement. Email engagement. And lately,... Continue Reading →

It’s Time To Make a Decision About Twitter: What Your Library Can Do in the Wake of New Restrictions Watch this video The #LibraryMarketing Show, Episode 187: As if Twitter wasn't difficult enough for libraries... the rules have changed again. And it's not good news. On April 15, Twitter began restricting access to the "For You" feed. The... Continue Reading →

My Boss Said “No!” How To Get Buy-In From Senior Staff for Your Library Marketing Decisions Watch this video The #LibraryMarketing Show, Episode 186: One of my viewers is facing a conundrum. They have been tracking data on posts on one social media platform. The data tells them that viewers are NOT responding to posts... Continue Reading →

🤐4 Secret Ways To Maximize Views and Engagement for Your Library’s TikTok Videos Watch this video The #LibraryMarketing Show, Episode 185: The best way to learn is by doing, right? I have been extremely active on TikTok recently, as I try to figure out the algorithm. And I sure did learn some... Continue Reading →

Should Your Library Build Community Using Facebook Groups? (SPOILER ALERT: There’s a Better Way!) Watch this week's episode The #LibraryMarketing Show, Episode 184: A viewer wants to know if libraries should use Facebook Groups to build community. For-profit companies are doing it (or are they??) so why wouldn't it work for libraries? I'll... Continue Reading →

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