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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Stop Guessing When To Send Library Marketing Emails! Get a Free Calendar and Hit “Send.”😊

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The Library Marketing​​​​​​​​ Show, Episode 173: What if I told you, there is a calendar that can help you program all of your library emails for 2023? I’ll share this secret resource and more library email tips.

Kudos in this episode go to the Milwaukee Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries. Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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How Does Your Library Marketing Compare to Other Libraries? New Survey Results Released!

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The Library Marketing​​​​​​​​ Show, Episode 172: In this episode, I’m going to share the results of the 7th Annual Super Library Marketing survey and talk about the value of surveying your community.

How does your library compare to others around the world in terms of library promotion? Watch the video to find out!

Kudos in this episode go to the Irondequoit Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries. Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

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The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I’m going to share an example of a marketing campaign from the makers of the game Monopoly.

This campaign uses a very specific technique to get at the emotional motivation for playing the game. What does that have to do with library promotions? Watch the video to find out!

Kudos in this episode go to a group of Alabama libraries.

👏 I do a lot of bragging about libraries. But I can’t see everything everywhere, and I’m certain I’m missing some of the best #LibraryMarketing examples. So I need your help! You can share anonymously if you like. Thank you!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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The One Question Your Library Staff Should Ask Every Single Guest To Unlock Promotional Success!

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The Library Marketing​​​​​​​​ Show, Episode 170: In this episode, I’ll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective library marketing tactics.

Kudos in this episode go to the Kingston Community Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Also, I have a special request: I want to hear your best advice for library marketing in 2023! What did you learn this year? What are you excited to try next year? Share your thoughts for a future Super Library Marketing post.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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New Research on Teens, Your Library, and Social Media Plus You May Soon Have More Info About Your Library’s TikTok Audience!


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The Library Marketing​​​​​​​​ Show, Episode 169: We have news that could have an impact on your library’s social media strategy.

First, TikTok is testing audience insights, which give you a deeper look into your audience. We’ll talk about the features that could be a regular part of your data very soon.

Plus a new study from Pew Research Center uncovers how teens view social media use. And there are lots of takeaways for libraries.

Kudos in this episode go to the Meridian Library District.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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❓Should You Stay or Should You Go? 3 Things to Consider about Twitter Before Your Library Decides to Jump Ship

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The Library Marketing​​​​​​​​ Show, Episode 168: This episode is another must-watch for any library that posts on Twitter.

Elon Musk’s takeover of the social media platform has thrown Twitter into chaos. And many libraries are seriously thinking about deactivating their accounts.

I’ll share three things to consider before you make that decision. PLUS: I’ll share an alternative to deactivating your Twitter account.

Kudos in this episode go to the Brooklyn Public Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Security Threat! Twitter is Hot Mess Right Now: Four Steps to Lock Down Your Library’s Account

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The Library Marketing​​​​​​​​ Show, Episode 167: This episode is a must-see for any library that posts on Twitter.

Elon Musk’s takeover of the social media platform has put accounts at risk. I’ll explain the threat and the four steps your library can take right now to reduce the chances your library’s account will be cloned or hacked.

Kudos in this episode go to the Dayton Metro Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Click Now! What’s a Good Click-Thru Rate For Library Marketing and How Do You Make Your CTR Rise?

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The Library Marketing​​​​​​​​ Show, Episode 166: This episode is all about click-thru rates for digital promotions!

This topic was suggested by a viewer named Lily who says, “We have a super high open rate and super low click-through rate. Could you talk CTRs?” I sure can!

Kudos in this episode go to the Oxford University Libraries in New York.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

I have a favor to ask. Can you take this five-minute survey about professional development? Thank you!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Your Library Needs To Use Camel Case Hashtags on Social Media: Join the Movement To Force Change!

The Library Marketing​​​​​​​​ Show, Episode 165: I need your library’s help forcing a change that will make social media more accessible to everyone.

I’ll explain why your library should use camel case hashtags and how you can join the movement to make camel case the default option for all social media platforms.

Kudos in this episode go to the Superior Township Public Library in Michigan.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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