The Library Marketing Show, Episode 85
In this episode, I’ll talk about why it’s sometimes okay to send out marketing emails and e-newsletters that are *NOT* perfect.
Kudos in this episode go to the Clearwater Public Library System.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know. And subscribe to this series to get a new video tip for libraries each week.
Thanks for watching!
The Library Marketing Show, Episode 79
In this episode, I’ll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step!
Kudos in this episode go to the Madison Library District for their commitment to marketing on Pinterest.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.
Thanks for watching!
The Library Marketing Show, Episode 76
In this episode, I’ll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank you to Jamie from the Boise Public Library for submitting this question.
Kudos in this episode go to Kanawha County Public Library for their library TV show “More Than Books.”
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 73
In this episode, I explain how Hotjar works to help you understand how people are using your library website… and how you can use that information to improve the user experience for your community. (Hotjar did NOT pay for this video… I just think it’s a cool idea!)
Kudos in this episode go to the Mansfield Richland County Public Library for producing an amazing video.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 70
In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She’ll take you behind the scenes. It’s a lot easier than you think… in fact, anyone can create videos!
Kudos in this episode go to the Tacoma Public Library for their innovative virtual programming for adults, including tutorials for how to use their digital resources.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 69
In this episode, Angela explains why she believes that marketing your library’s collection will keep your library afloat during these trying times. She’ll lay out three reasons why at least 50 percent of your marketing should be promoting your collection.
Kudos in this episode go to Stacey Desroisers and Melissa Mannon who launched “The Curious Reader” podcast, a collaboration between the Goffstown Public Library and the local high school.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 61
In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!
She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The #LibraryMarketing Show, Episode 44
When you’re trying to figure out how to get all the work you have to get done during this pandemic and you’re feeling overloaded, the one thing you SHOULD NOT sacrifice is communication with your community. In this episode, Angela shares tips to make room in your day for promotion and for celebrating what you can get done instead of being hard on yourself for what gets left on your “to-do” list.
Also Kudos to The Richland Library in South Carolina. Their marketing team recently won the 2020 American Advertising District three (North Carolina, South Carolina & Virginia) Award WIN for their Access Magazine.
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have tips for handling this crisis that you can share with other libraries? Do you have a nominee for the Kudos segment? Drop a comment below! And subscribe to this series on YouTube to get a new video tip for libraries each week!
Want more Library Marketing Show? Watch previous episodes!
This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.
I have a huge announcement for readers of SuperLibraryMarketing.com and viewers of The Library Marketing Show! In this episode, I share why I’m making a big change in my career and what it means for the future of Super Library Marketing and the Library Marketing Show.
Also Kudos to the Oklahoma City Metro Library System! Their customers checked out more than 2 million eBooks in 2019, which is a huge number! It shows that collection marketing is important and effective. It also makes it clear that public libraries need to keep fighting for fair pricing models from publishers and digital vendors.
Want more Library Marketing Show or want to suggest a topic for a future episode? Watch previous episodes!
Check the Upcoming Events page to see where I’ll be soon. Let’s connect!
Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.
Super Library Marketing: Practical Tips and Ideas for Library Promotion 