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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Use This Tool to Make Your Library Website Better Than Ever!

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The Library Marketing Show, Episode 73

In this episode, I explain how Hotjar works to help you understand how people are using your library website… and how you can use that information to improve the user experience for your community. (Hotjar did NOT pay for this video… I just think it’s a cool idea!)

Kudos in this episode go to the Mansfield Richland County Public Library for producing an amazing video.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Behind the Scenes of The Library Marketing Show: Anyone Can Create Library Videos!

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The Library Marketing Show, Episode 70

In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She’ll take you behind the scenes. It’s a lot easier than you think… in fact, anyone can create videos!

Kudos in this episode go to the Tacoma Public Library for their innovative virtual programming for adults, including tutorials for how to use their digital resources.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Now, More Than Ever, Your Library MUST Market the Collection!📚📚 Here’s Why.

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The Library Marketing Show, Episode 69

In this episode, Angela explains why she believes that marketing your library’s collection will keep your library afloat during these trying times. She’ll lay out three reasons why at least 50 percent of your marketing should be promoting your collection.

Kudos in this episode go to Stacey Desroisers and Melissa Mannon who launched “The Curious Reader” podcast, a collaboration between the Goffstown Public Library and the local high school.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

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The Library Marketing Show, Episode 61

In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!

She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Don’t Stop Communicating! Tips for Handling Library Promotion Overload During a Crisis

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The #LibraryMarketing Show, Episode 44

When you’re trying to figure out how to get all the work you have to get done during this pandemic and you’re feeling overloaded, the one thing you SHOULD NOT sacrifice is communication with your community. In this episode, Angela shares tips to make room in your day for promotion and for celebrating what you can get done instead of being hard on yourself for what gets left on your “to-do” list.

Also Kudos to The Richland Library in South Carolina. Their marketing team recently won the 2020 American Advertising District three (North Carolina, South Carolina & Virginia) Award WIN for their Access Magazine. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have tips for handling this crisis that you can share with other libraries? Do you have a nominee for the Kudos segment? Drop a comment below! And subscribe to this series on YouTube to get a new video tip for libraries each week!  

Want more Library Marketing Show? Watch previous episodes!

This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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MY BIG ANNOUNCEMENT!

The Library Marketing Show: Episode 30

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I have a huge announcement for readers of SuperLibraryMarketing.com and viewers of The Library Marketing Show! In this episode, I share why I’m making a big change in my career and what it means for the future of Super Library Marketing and the Library Marketing Show.

Also Kudos to the Oklahoma City Metro Library System! Their customers checked out more than 2 million eBooks in 2019, which is a huge number! It shows that collection marketing is important and effective. It also makes it clear that public libraries need to keep fighting for fair pricing models from publishers and digital vendors.

Want more Library Marketing Show or want to suggest a topic for a future episode? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How to Use Tiered or Staggered Promotion in Your Library Marketing! The Library Marketing Show: Episode 25

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In this episode of The Library Marketing Show, Angela answers a webinar question: “How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if patron missed that wave of new promotion they probably don’t know about it (especially databases and other electronic resources). Do you ‘re-promote’ and how?”

I was at a conference where I heard a marketing expert named Andrew Davis talk about tiered distribution. The approach takes advantage of a consumer cycle of excitement. I talk about that in the video!

Also kudos to Champaign Public Library for their “Why People Love the Library” video. The production value is beautiful, and they did a really good job showing the library as a diverse, welcome space. They really give you a sense that their library is modern and more than books. The last soundbite is the best! Watch the video here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

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In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, “I’m brand new! New to the Redford library and new to the Library realm in general. I am two years out of college and my most recent marketing experience is in the automotive field (very different ). I am wondering where do I start? Tips & tricks for just starting off?”

I offer some advice and starting tips for Megan. Be sure to add your advice to the comments! Let’s crowd source a great experience for Megan’s first year as a library marketer!

I also offer kudos to the King County Library system in the state of Washington for their brave decision to stop buying eBooks from Macmillan. They did it in response to Macmillan’s decision to embargo new eBook sales to libraries for two months. It’s brave and if we all band together and follow their lead, we might be able to make a difference! Read this great article from Publisher’s Weekly on their decision.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Library Marketing Show Episode 17: 💰How to Convince Your Library to Get With the Times and Take Credit Card Donations!

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In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, “I’m struggling with getting our organization to see the value of opening up online donations. They see the cost of the transactions (usually about 3%) and are scared off, but I argue that only accepting checks is hurting our overall potential. Do you have any experience and advice about this?”

Also we hand out Kudos to Varnum Memorial Library in Jeffersonville, Vermont for their unique fundraiser–a calendar of nude local authors!  Here’s an NPR story about the calendar with photos… they’re are safe for work, I promise.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I just added a webinar so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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