Watch Now The Library Marketing Show, Episode 73In this episode, I explain how Hotjar works to help you understand how people are using your library website... and how you can use that information to improve the user experience for your... Continue Reading →
This is the fourth in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here. Get the guide for Twitter here. And read everything you need to know about Instagram here. I’m researching the... Continue Reading →
Watch Now The Library Marketing Show, Episode 72In this episode, Angela lays out a step-by-step plan for libraries who may be forced to close their physical buildings again because of rising COVID cases. Kudos in this episode go to the... Continue Reading →
This is the third in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here and get the guide for Twitter here. I’m researching the most up-to-date tips for posting on LinkedIn, Pinterest, and... Continue Reading →
Watch Now The Library Marketing Show, Episode 71In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from "Zoom Fatigue."... Continue Reading →
Watch Now The Library Marketing Show, Episode 70In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She'll take you behind the scenes. It's a lot easier than you think...... Continue Reading →
This is the first in a six-part series on social media best practices for libraries in 2021. I'm researching the most up-to-date tips for posting on the six platforms most often used for promotions by libraries: Facebook, Twitter, Instagram, LinkedIn,... Continue Reading →
Watch Now The Library Marketing Show, Episode 69In this episode, Angela explains why she believes that marketing your library's collection will keep your library afloat during these trying times. She'll lay out three reasons why at least 50 percent of... Continue Reading →
It's hard to do library promotion during the holiday season in a normal year. When I worked for a large public library system, I both enjoyed and dreaded work in the months of November and December. I enjoyed it because... Continue Reading →
