WATCH NOW A Library Marketing show viewer recently asked me: Do you target specific audiences with different social media venues? I do, but I reverse engineer it! I'll explain in this video. Also, kudos go out to Cesar from the... Continue Reading →
I notice it, groggy from sleep. I check my email, as one does, first thing in the morning before getting out of bed. 😉 The sight of it causes my heart to skip a beat. "It's going to be a... Continue Reading →
WATCH NOW The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts... Continue Reading →
I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →
Watch NowLori at Edmonton Public Library in Canada asks: "My question is around newsletters and specifically, how to get people to sign up. In previous (non-library) roles, one of the main tactics we would use to achieve this goal is... Continue Reading →
Watch Now Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: "Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in... Continue Reading →
This is the fourth and final installment in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy... Continue Reading →
Watch This Episode In this episode of The Library Marketing Show, Angela answers a webinar question: "How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if... Continue Reading →
