Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →
In the last post, we covered ways to beef up security for your library’s social media accounts to prevent hacking. But what do you do if your accounts are compromised? It happens more often than you realize. 36 percent of... Continue Reading →
Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →
Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →
Watch Now The Library Marketing Show, Episode 81 When I worked at a large public library, I thought bookmarks were worthless in terms of library marketing. I was wrong! In this episode, I'll explain why I changed my mind. Plus... Continue Reading →
You don’t have to do a whole lot of searching to find stories of public relations nightmares caused by a social media scandal. All it takes is one slip-up, accidental or intentional. A library employee creates an offensive post on... Continue Reading →
Watch Now The Library Marketing Show, Episode 80 I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible. Accessibility is a library mission. One in five... Continue Reading →
Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →
Learning is essential to the existence of humans. No, this blog hasn't suddenly turned into a philosophical self-help website. But I do think it's important to make learning and research a part of your work schedule. You need to know... Continue Reading →
