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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library marketing

Try These Two Fun Tests To Improve the Effectiveness of Your Library Promotional Emails!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →

The Best Conferences in 2021 for Anyone Looking To Learn More About Library Promotions and Marketing

A good conference can be an amazing, life-changing, work-affirming event, even in a virtual setting. You need a conference to re-energize your work, to get new ideas, and to network with people facing the same struggles as you. I publish... Continue Reading →

Two New Tools That Will Help You Write Better Library Promotional Copy!

Watch Now The Library Marketing​​​​​​​ Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →

Your Summer Reading Challenge: How Your Library Can Use Big Events To Gather Compelling Content for Promotions During the Rest of the Year

“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →

The Library’s Guide to TikTok: The Pros and Cons of Joining One of the Hottest Social Media Platforms

Every night before bed, I watch TikTok for about 20 minutes. The videos in my "For You" feed consist of funny animals doing hilarious things, fashion and makeup (I really miss dressing up!)  and books. I’m outside of the platform’s... Continue Reading →

How Authors and Libraries Can Work Together to Promote Book Talks!

Watch Now The Library Marketing​​​​​ Show, Episode 91 In this episode, ​I take a question from an author, who asked about how she can work with libraries to promote her appearances and book talks at the library. Kudos in this... Continue Reading →

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

Monkeys on the Loose… and How To Decide if Your Library Should Use Newsjacking for Promotion!

Watch Now The Library Marketing​​​​ Show, Episode 90 In this episode, ​I talk about a crazy story of monkeys on the loose in Cincinnati and introduce the concept of newsjacking. I share the four questions you should ask yourself before... Continue Reading →

What a New Study Says About Books, Reading, and Libraries!

Watch Now The Library Marketing​​​ Show, Episode 89 In this episode, ​we'll talk about the top line results of the Immersive Media & Books Research Project 2020. Kudos in this episode go to Richmond Public Library for their Binge Bundles... Continue Reading →

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