It's that time of year again. September is Library Card Sign-up Month in the United States. According to American Libraries Magazine, the campaign was created by the American Library Association (ALA) in 1989 to remind parents, caregivers, and students that... Continue Reading →
Alright my friends, you asked for it and I've delivered. The Library Marketing Show is now pre-recorded and posted on YouTube! This week's episode comes to you from the vintage newspaper stacks of my library. Watch Now Please subscribe, comment,... Continue Reading →
I dread Wednesdays. On that day of the week, I usually have between five and seven meetings. I basically spend the day hopping from one conference room to another. Not so long ago, most of those meetings would last beyond... Continue Reading →
Watch Now What We Talked About I'm looking for examples of libraries that are having success and failure with email marketing. I always talk about what I'm doing at my library. Now I want to know what you're doing at... Continue Reading →
I have a thing for email marketing. I think it's fun. I like trying to figure out all the pieces. Which subject line is best? To emoji or not to emoji? How much text? What should it say? What kind... Continue Reading →
Watch Now What We Talked About Shandi from the Illinios Heartland Library System sent me this question: I just read your blog article "How to Launch a Library Blog." I would love to hear more about this! Specific question: Our... Continue Reading →
A few weeks ago, I had an incredibly disappointing interaction with a man I've looked up to for ages. I'm not going to name him or his website in this post. But I've been listening to his podcasts for more... Continue Reading →
We did a big, big thing at my library this year. We launched a blog. It's been a long time coming. I first pitched the idea of a blog to senior leadership in 2015. I created a document that explained... Continue Reading →
This week's show was live from my office! Watch it now Things We Talked About National Library Card Signup Month is in September. Reader Jackie from the Union County Library System asked for ideas to promote the event. I shared my... Continue Reading →
