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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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library social media post

The 2021 Guide to Social Media for Libraries: Twitter

This is the second in a six-part series on social media best practices for libraries in 2021. I’m researching the most up-to-date tips for posting on the platforms most frequently used by libraries and sharing new insights every Monday. Learn... Continue Reading →

The One Social Media Shortcut That Can Tank Engagement and Cost Your Library in a Pandemic–or Anytime!

I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →

Sensational and Free (or Cheap) Social Media Scheduling Tools

A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →

Get More Library Marketing Reach on Social Media

Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →

The Danger In Doing Library Social Media By Committee and What To Do Instead

This post is in response to a specific topic request made by Jane Cowell, who is the Executive Director of Information and Engagement at the State Library of Queensland in Brisbane, Australia. Though I have never met her in person,... Continue Reading →

Three Secrets to Delight People with Your Library’s Instagram

So, Instagram is a thing. A REALLY BIG THING. 700 million active users each month. 400 million active users each day. 250 million active users of Instagram stories each day. 4.5 billion photo likes each day. 59% of internet users... Continue Reading →

Attack of the Clones: How To Protect Your Library from Fake Tweets

Today's post is a warning. It's also a reminder to keep diligent about a very important part of library marketing--the security of your social media accounts. First the warning. There is a new website that allows people to generate fake... Continue Reading →

Why Did People Go Crazy Over This Social Media Post?

Sometimes, luck shines on the hardworking marketer and all the stars align to hand you an unexpected victory. This happened to my library recently.  One of our branches held a stuffed animal sleepover. I'm guessing someone in your library system... Continue Reading →

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