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The New Guide to Library Marketing Social Media for 2020! Part Two: What to Do About Instagram and Facebook

This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part One: Setting Up for Success

Every library is fighting a battle for the attention of cardholders on social media. And it feels like we are losing. Most library marketers see the entire picture of social media and are intimated. There are so many platforms, so... Continue Reading →

Sensational and Free (or Cheap) Social Media Scheduling Tools

A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →

Get More Library Marketing Reach on Social Media

Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →

The Danger In Doing Library Social Media By Committee and What To Do Instead

This post is in response to a specific topic request made by Jane Cowell, who is the Executive Director of Information and Engagement at the State Library of Queensland in Brisbane, Australia. Though I have never met her in person,... Continue Reading →

Three Secrets to Delight People with Your Library’s Instagram

So, Instagram is a thing. A REALLY BIG THING. 700 million active users each month. 400 million active users each day. 250 million active users of Instagram stories each day. 4.5 billion photo likes each day. 59% of internet users... Continue Reading →

Attack of the Clones: How To Protect Your Library from Fake Tweets

Today's post is a warning. It's also a reminder to keep diligent about a very important part of library marketing--the security of your social media accounts. First the warning. There is a new website that allows people to generate fake... Continue Reading →

Why Did People Go Crazy Over This Social Media Post?

Sometimes, luck shines on the hardworking marketer and all the stars align to hand you an unexpected victory. This happened to my library recently. ¬†One of our branches held a stuffed animal sleepover. I'm guessing someone in your library system... Continue Reading →

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