Regular readers of this blog know that I love video marketing. So do most marketers. And so do our cardholders. A study released by Hubspot on video marketing found that video marketing has not yet reached its saturation point. More... Continue Reading →
Video is an important tactic for library marketing. I really believe that. To help you make the leap to video, I've created a tutorial to help you set up and run your library's YouTube channel. This post, and the one... Continue Reading →
Now that you understand the importance of video marketing for your library and you know how to create a video that will be interesting, suspenseful, and drive cardholders back to your channel for more content, let's spend some time talking about... Continue Reading →
I am so excited that the focus of marketing in the current era is video. I'm positively giddy at the prospect of how this medium will help us transform the popular view of libraries. The power of video is mind-blowing.... Continue Reading →
If you follow me on Twitter, you know that I'm all in on video marketing. I recently hired a new social media strategist who has a background in documentary filmmaking... you can probably guess where the future of my library... Continue Reading →
I have some homework for you. Sometime in the next seven days, I want you to go to the New York Public Library's Facebook page and watch some of the video marketing they've done over the past few months. Specifically,... Continue Reading →
