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library video marketing

This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

Watch Now The Library Marketing Show, Episode 54 Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms. Also Kudos to the Vancouver Island Regional Library for... Continue Reading →

Videos Can Reach Library Users at Home Now and in the Future. Here’s Your Starter Kit.

In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →

How to Use Tiered or Staggered Promotion in Your Library Marketing! The Library Marketing Show: Episode 25

Watch This Episode In this episode of The Library Marketing Show, Angela answers a webinar question: "How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if... Continue Reading →

The Latest Data on the Biggest Video Library Marketing Questions

Regular readers of this blog know that I love video marketing. So do most marketers. And so do our cardholders. A study released by Hubspot on video marketing found that video marketing has not yet reached its saturation point. More... Continue Reading →

More Amazing Tips For Guaranteed Success on YouTube

Video is an important tactic for library marketing. I really believe that. To help you make the leap to video, I've created a tutorial to help you set up and run your library's YouTube channel. This post, and the one... Continue Reading →

YouTube Fundamentals to Guarantee Library Marketing Results

Now that you understand the importance of video marketing for your library¬†and you know how to create a video that will be interesting, suspenseful, and drive cardholders back to your channel for more content, let's spend some time talking about... Continue Reading →

What a Firecracker and a Watermelon Have to Do with Library Video Marketing

I am so excited that the focus of marketing in the current era is video. I'm positively giddy at the prospect of how this medium will help us transform the popular view of libraries. The power of video is mind-blowing.... Continue Reading →

Powerful Library Video Marketing Ideas To Delight Your Cardholders

If you follow me on Twitter, you know that I'm all in on video marketing. I recently hired a new social media strategist who has a background in documentary filmmaking... you can probably guess where the future of my library... Continue Reading →

Video and Libraries Make The Perfect Marketing Marriage

I have some homework for you. Sometime in the next seven days, I want you to go to the New York Public Library's Facebook page and watch some of the video marketing they've done over the past few months. Specifically,... Continue Reading →

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