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2 Easy and Extremely Important Steps To Take Every Time Your Library Uploads a YouTube Video!

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#LibraryMarketingShow, episode 279

Every time I upload one of these videos to YouTube, there are two major things that I am sure to do. Both of them helped me build my channel. One of them annoys some of my viewers!

In this episode of The Library Marketing Show, I will explain why I will keep doing these things and why you should follow my lead.

Plus, we’ll give kudos to a library with a spooky service that allows people to explore the library looking for ghosts!

And I have a favor to ask!

NoveList is doing a market survey on how libraries handle professional development training. Would you be willing to take the survey? It should take five minutes or less. Thank you!!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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A 13-Year-Old Kid Gives Library Marketing Advice About YouTube. Is He Right??

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#LibraryMarketing Show, episode 212

The 13-year-old son of one of my viewers has been giving some library marketing advice to his mom and to others. He says libraries should be posting on YouTube Shorts.

Is he right? I’ll let you know whether this kid is a future library marketer in this episode.

Plus someone will receive kudos!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here.

Thanks for watching!

Miss last week’s episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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📹5 Easy and Surefire Ways To Decide What Videos You Should Create for Your Library’s YouTube Channel


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The #LibraryMarketing Show, Episode 178: A viewer issues a plea for help!

Grace wrote in with this request:

“I am interested in working on our YouTube channel but I am really struggling with content ideas. In the past, no one held the only marketing position at my library so everyone made content (especially during the pandemic). This was good because subscribers were hearing book reviews, storytime programs, etc. directly from librarians and programmers.

Now that I am in the sole marketing position, I would like to do videos, but I don’t think folks want to get their book reviews, book recommendations, etc. from a marketer. And now, post-pandemic(ish), our librarians are back in-person doing traditional library roles and don’t have time to support much with content creation.

Any recommendations for the best approach to take to YouTube if a library marketer has limited access to our very busy librarians?“

I’ll share five tips for coming up with great ideas for YouTube videos.

Kudos in this episode go to a school librarian named Lucas Maxwell.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And please subscribe to this series on YouTube to get a new weekly video tip for libraries.

Thanks for watching!

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

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Library Social Media Updates: YouTube’s New Feature and Facebook Explains Its Algorithm!

The Library Marketing​​​​​​​​ Show, Episode 103

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In this episode, I share two social media updates that are relevant for libraries. I’ll tell you about YouTube’s “New to You” feature and Facebook explained how its algorithm works!

Kudos in this episode go to the ten libraries in the UK who participated in the “Creating Space for Kindness” Project.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

Angela’s Latest Book Review

The Southern Book Club’s Guide to Slaying Vampires by Grady Hendrix

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How to Reboot AND Optimize Your Library’s YouTube Channel for Marketing Success!

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The Library Marketing Show, Episode 84

In this episode, I’ll answer a question from Jennifer of the Park Ridge Public Library. She asked, “What advice would you give to a library needing to reboot the way they use YouTube? We have a YouTube account but only used it sporadically in the past. How can we effectively use it to promote programs, host book talks, share big library news?”

Kudos in this episode go to the Sierra Madre Public Library for their amazing work on TikTok!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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