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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Marketing Obstacles and Issues

Five Creative Ideas to Help You Beat the Blues, Get Inspired, and Create Amazing Library Marketing Campaigns Again!

It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

How a Last Minute Idea Can Lead to Amazing Library Marketing Results

I have a theory about the kind of person who becomes a journalist. The general news reporter who gets sent to the drug busts and homicides and fires and tornadoes is a junkie of sorts. They like the high that... Continue Reading →

Why Libraries Should Stop Worrying About Dark Social!

Dark social sounds menacing, like a bad guy from a comic book or a low-budget science fiction action movie. But the reality isn't a sexy or as dangerous as it sounds. Dark social refers to the practice of sharing content... Continue Reading →

TV News Coverage Ain’t What it Used to Be. What Now?

For a long time, I lived in a bubble. I worked in a local television newsroom. I knew about EVERYTHING that was happening in my community, from which convenience store was most often targeted by robbers to where drug dealers... Continue Reading →

Protect Your Library Social Media Accounts From a Security Breach

I listened to two episodes of the Social Media Examiner podcast that put the fear of God into me and created more work for my social media specialist (sorry Adam). The scenario that had me going to Code Red was... Continue Reading →

Stop Serving Your Cardholders Spaghetti: Get Personal

Imagine you are going to dinner with someone special. You decide to visit your favorite Italian restaurant. A waiter seats you. The music is playing softly. Candles are flickering. The wine is fantastic. You're primed for a spectacular meal. But... Continue Reading →

Seven Seriously Super Ways to Target Teens at Your Library

This is the third and final part of our three-blog series on marketing to teenagers. Before you read this post, be sure to read this one and this one. Okay, here are seven more ideas for targeting the elusive teen... Continue Reading →

Five Super Easy Ways to Hook Teen Cardholders for Life!

Before you read this post, read this one. Okay, now you're ready to tackle marketing to teens. It's an important demographic and we need to focus our efforts on them to secure the future of our libraries. And if you... Continue Reading →

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