Photo courtesy Cincinnati and Hamilton County Public Library When I was a child, my first pet was a goldfish. I named it Goldie. Totally original, I know. Goldie lived in a glass bowl decorated with neon-colored rocks and a tiny... Continue Reading →
More than once, I've sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion... and ended up staring at a blank wall. There are days, or weeks, or months (or let's be honest, years... like... Continue Reading →
In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →
I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan. I research restaurants. I research tourist attractions. I check to see if there's a library in the area.... Continue Reading →
It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →
I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →
It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 
It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library
The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →
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