Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Tag

Marketing Obstacles and Issues

Three Easy Ways for the Exhausted Librarian to Figure Out What Your Community Needs AND Find Promotional Inspiration!

More than once, I've sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion... and ended up staring at a blank wall. There are days, or weeks, or months (or let's be honest, years... like... Continue Reading →

The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!

In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →

Planning for Magic! How To Keep Your Eyes (and Your Schedule) Open for Unexpected Library Promotional Opportunities

I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan. I research restaurants. I research tourist attractions. I check to see if there's a library in the area.... Continue Reading →

Fight for Your Ideas! Four Tips to Help You Get the Green Light for New Library Promotional Ideas

It's sometimes insanely hard to get any new marketing ideas to pass approval in a library. If there is a silver lining to the COVID-19 pandemic, it's that the crisis helped libraries to see that there are new ways to market and... Continue Reading →

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →

Six Years Later, Library Marketing No Longer Stinks! Here are Four Forward-Thinking Things Libraries Must Do Now.

I started this blog six years ago. Can you believe it? When I published my first post, I really had one goal: To help other library workers. I believed that sharing tips, strategies, ideas, and best practices for library marketing... Continue Reading →

It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library

The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →

Five Creative Ideas to Help You Beat the Blues, Get Inspired, and Create Amazing Library Marketing Campaigns Again!

It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: