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Accessibility Is Good Marketing: Why Libraries Must Start WCAG 2.2 Prep Now

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#LibraryMarketingShow, episode 310

April 2026 might sound far off, but big accessibility changes are coming — and they’ll directly affect how you market your library.

The new regulations aren’t just a compliance issue; they’re an opportunity to make your marketing better for everyone. Yet, I’m not seeing many libraries getting ahead of this.

So in this episode of The Library Marketing Show, let’s talk about what’s changing, why it matters, and what you should be doing right now.

Plus, I’ll give kudos to a library with a one-of-a-kind video for National Library Card Sign-up Month.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Say hello at these future conference appearances!

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💌Easy and Inexpensive Ideas To Show Appreciation to Your Library Patrons

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#LibraryMarketingShow, episode 309

A viewer wants to show appreciation to their library patrons. How can you do this on a budget while still making your community members feel special?

I’ll share some really quick and creative ways to show your community members that you appreciate them in this episode of The Library Marketing Show!

Plus, I’ll share kudos for a library whose short-form video has received tens of thousands of views and tell you why this video was so successful.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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The Secret To Stock Photos That Actually Work for Your Library Promotions

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#LibraryMarketingShow, episode 308

Are you looking to increase clicks on your library’s emails, social media, and websites? The secret may be the faces that you choose in your promotions!

In this episode of The Library Marketing Show, I’ll reveal the one thing that makes stock photos actually work… and this is backed by science.

Plus, I’ll give kudos to a library that started a basic service but promoted it in a not-so-basic way!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How To Make Your Library Content More Helpful and Rank Higher on Google!

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#LibraryMarketingShow, episode 307

Is your library’s online content working as hard as it could? Google has released some guidelines to help you create content that’s not only helpful for your patrons but also gets noticed by search engines, including Google, of course!

I’ll break down the latest advice in this episode of The Library Marketing Show.

Plus, we’ll share kudos with a library that went above and beyond on social media!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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What Does the TikTok Ban Mean for Your Library Marketing? Now That the Dust Has Settled, Let’s Unpack the Potential Impact

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#LibraryMarketing Show, episode 240

I’m sure you’ve heard by now that U.S. President Joe Biden has signed a bill banning TikTok in the United States. What would that mean for your library marketing?

Now that the dust has settled a bit on the coverage of the ban, and speculation from experts, we’ll dive into it in this episode of The Library Marketing Show.

Plus kudos goes to a library that received a Peabody Award nomination for their short-form video content!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching! 

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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