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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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How To Reach New Cardholders: 4 Cost-Free Tips for Success💲

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#LibraryMarketingShow, episode 287

If your library is having trouble getting new cardholders and you want to attract more people but don’t have any money, what do you do? In this episode of the Library Marketing Show, I’ve got four tips for you!

Plus, we’ll do kudos but with a twist. This shout-out goes to a podcast and all the librarians who have appeared on it.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Why Is It So Hard for Libraries To Recruit New Cardholders? Early Research Results May Hold Answers Just in Time for National Library Card Sign-Up Month

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The Library Marketing​​​​​​​​ Show, Episode 155: In this episode, I want to share the early results of ongoing research in Poland about how non-library users view the library.

This research is being conducted with the help of mystery shoppers, who are asked to go into a library and perform a specific task. After their experience, they are interviewed.

The results are fascinating. I’ll share some topline findings and ideas for how to counter these results with smart library promotions.

Kudos in this episode go to San Rafael Library.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new weekly video tip for libraries.

Thanks for watching!

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