Photo courtesy Public Library of Cincinnati and Hamilton County My favorite bedtime snack is cereal. There’s something comforting about climbing into bed to watch TikTok while munching on Cheerios or Rice Krispies or, God forgive me, Cookie Crisp. But it... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →
Three Easy Ways for the Exhausted Librarian to Figure Out What Your Community Needs AND Find Promotional Inspiration!
More than once, I've sat down at my computer to turn out a clever, groundbreaking, truly engaging library promotion... and ended up staring at a blank wall. There are days, or weeks, or months (or let's be honest, years... like... Continue Reading →
The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!
In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →
Planning for Magic! How To Keep Your Eyes (and Your Schedule) Open for Unexpected Library Promotional Opportunities
I have never been one for spontaneous excursions. When I travel (boy, do I miss travel!), I like to have a plan. I research restaurants. I research tourist attractions. I check to see if there's a library in the area.... Continue Reading →
Your Summer Reading Challenge: How Your Library Can Use Big Events To Gather Compelling Content for Promotions During the Rest of the Year
“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →
I am a list maker. This is going to sound crazy but one of the most enjoyable parts of my day is the moment when I get to check something off my to-do list. Recently, one of my readers asked... Continue Reading →
Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences
This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →