“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →
I am a list maker. This is going to sound crazy but one of the most enjoyable parts of my day is the moment when I get to check something off my to-do list. Recently, one of my readers asked... Continue Reading →
This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →
Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →
It is hard to believe that in a building filled with the stories, a library marketer would need inspiration. But alas, we are human. And sometimes we get stuck in a rut. Library marketers are expected to be energetic and... Continue Reading →
I have a theory about the kind of person who becomes a journalist. The general news reporter who gets sent to the drug busts and homicides and fires and tornadoes is a junkie of sorts. They like the high that... Continue Reading →
A picture is worth a thousand words, or so the saying goes. That's so true in marketing, where the visual you create to go with whatever message you are trying to promote is often the first thing a potential cardholder... Continue Reading →
For a long time, I lived in a bubble. I worked in a local television newsroom. I knew about EVERYTHING that was happening in my community, from which convenience store was most often targeted by robbers to where drug dealers... Continue Reading →
Imagine you are going to dinner with someone special. You decide to visit your favorite Italian restaurant. A waiter seats you. The music is playing softly. Candles are flickering. The wine is fantastic. You're primed for a spectacular meal. But... Continue Reading →
