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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Promotional Ideas

How a Last Minute Idea Can Lead to Amazing Library Marketing Results

I have a theory about the kind of person who becomes a journalist. The general news reporter who gets sent to the drug busts and homicides and fires and tornadoes is a junkie of sorts. They like the high that... Continue Reading →

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The Top Seven Websites to Find Free Stock Photos for Your Library

A picture is worth a thousand words, or so the saying goes. That's so true in marketing, where the visual you create to go with whatever message you are trying to promote is often the first thing a potential cardholder... Continue Reading →

TV News Coverage Ain’t What it Used to Be. What Now?

For a long time, I lived in a bubble. I worked in a local television newsroom. I knew about EVERYTHING that was happening in my community, from which convenience store was most often targeted by robbers to where drug dealers... Continue Reading →

Stop Serving Your Cardholders Spaghetti: Get Personal

Imagine you are going to dinner with someone special. You decide to visit your favorite Italian restaurant. A waiter seats you. The music is playing softly. Candles are flickering. The wine is fantastic. You're primed for a spectacular meal. But... Continue Reading →

Five Super Easy Ways to Hook Teen Cardholders for Life!

Before you read this post, read this one. Okay, now you're ready to tackle marketing to teens. It's an important demographic and we need to focus our efforts on them to secure the future of our libraries. And if you... Continue Reading →

Why Marketing to Teenagers is THE MOST IMPORTANT Job You Have Right Now

Teenagers are the future of my library and yours. But traditional marketing fails to reach these media-savvy kids. So how do libraries build the foundation for a life-long relationship with this demographic? Here's the thing: It’s not all about technology!... Continue Reading →

Give People What They Really Want: Why You Should Market Services

Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

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