Search

Super Library Marketing: Practical Tips and Ideas for Library Promotion

Tag

Promotional Ideas

Give People What They Really Want: Why You Should Market Services

Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →

My Big Fat Failure and What I Learned From It

I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

Amazing Content Marketing Stories About Your Library Are Right Under Your Nose!

I love content marketing for libraries and I believe stories are the best way to build a life-long relationship with cardholders. Many of you share my belief. But the real chore of finding and telling those stories can seem a bit... Continue Reading →

Do What You Gotta Do: Sometimes the Experts are Wrong

My Twitter feed is jammed with advice from marketing experts. My podcast app is loaded with how-to shows and interviews with top professionals who fill my head with ideas about how to engage my audience and drive usage at my library. And... Continue Reading →

Three Very Un-Library Ways to Market Summer Reading

I don't know about you, but my library is full steam ahead with plans for summer reading. This is going to make me sound insane, but I love this time of year. There's a certain adrenaline rush that comes from the... Continue Reading →

Q&A: How a Tongue-in-Cheek Message Sparked Success for Chicago Public Library

A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →

Ninja Secrets to Make Pinterest Work for Your Library

If you are still on the fence about whether your Library should be active on Pinterest, allow me to help you decide. Get on it. The platform is perfect for library collection marketing. Pinterest is really just a search engine. Pinterest is... Continue Reading →

Four Ways to Hook Summer Readers Forever

In the library world, there are two seasons--summer reading and the rest of the year. Thousands of libraries across the United States and around the world create a specific program each year to engage readers during the summer months. Arguably,... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: