Have you thought lately about why people sign up for a library card? I had the chance to work a booth at a public celebration where people could sign up for their first library card. I learned so much from interacting... Continue Reading →
I have a library marketing routine. Every six months, I go through all the promotions we've done and take a hard look at what worked and what didn't. I adjust my email sending schedule and my promotional plans for the... Continue Reading →
$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →
My Twitter feed is jammed with advice from marketing experts. My podcast app is loaded with how-to shows and interviews with top professionals who fill my head with ideas about how to engage my audience and drive usage at my library. And... Continue Reading →
I don't know about you, but my library is full steam ahead with plans for summer reading. This is going to make me sound insane, but I love this time of year. There's a certain adrenaline rush that comes from the... Continue Reading →
A few weeks ago, a video by the Chicago Public Library caught my attention. It was part of a series of videos designed to promote a fine amnesty program. If you haven't seen them, you need to. http://www.youtube.com/watch?v=O3dZ-5Iwfz4 There are a whole series... Continue Reading →
If you are still on the fence about whether your Library should be active on Pinterest, allow me to help you decide. Get on it. The platform is perfect for library collection marketing. Pinterest is really just a search engine. Pinterest is... Continue Reading →
In the library world, there are two seasons--summer reading and the rest of the year. Thousands of libraries across the United States and around the world create a specific program each year to engage readers during the summer months. Arguably,... Continue Reading →
