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social media and libraries

The New Guide to Library Marketing Social Media for 2020! Part Two: What to Do About Instagram and Facebook

This is the second in a series of posts with tips for making social media work for your library in 2020. Visit this page to read the first installment, which will help you set up your strategy and give you... Continue Reading →

The New Guide to Library Marketing Social Media for 2020! Part One: Setting Up for Success

Every library is fighting a battle for the attention of cardholders on social media. And it feels like we are losing. Most library marketers see the entire picture of social media and are intimated. There are so many platforms, so... Continue Reading →

The Five Most Pressing Social Media Problems Faced by Every Library Marketer

This may mean I'm weird but one of my favorite things to do is check for information about social media on the Social Media Today website. And I'm a little obsessed with their monthly statistics report, which they publish in... Continue Reading →

Sensational and Free (or Cheap) Social Media Scheduling Tools

A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →

Get More Library Marketing Reach on Social Media

Every library marketer I know is fighting a battle for the attention of cardholders on social media. Platforms don't make it easy for us, do they? The kind of organic reach we enjoyed even five years ago is a nearly... Continue Reading →

The Danger In Doing Library Social Media By Committee and What To Do Instead

This post is in response to a specific topic request made by Jane Cowell, who is the Executive Director of Information and Engagement at the State Library of Queensland in Brisbane, Australia. Though I have never met her in person,... Continue Reading →

Three Questions You Need to Ask to Make a Powerful Pinterest Profile

Confession: I am a Pinterest junkie. I've loved the platform since its infancy. When it debuted in March of 2010, I scored an invite to join from a journalist friend (at that time, you needed an invitation) and it was... Continue Reading →

Four Ways to Fire Up Your Social Media And Create Super Library Fans!

I see a new trend on social media for libraries and I'm loving it! More libraries are reducing the number of Tweets they send promoting programs and they're doing more curating and advocating for the library industry. I think that's great! It... Continue Reading →

What the New Facebook Feed Change Means For Libraries

They went and did it again. Facebook changed their feed last week. The tweak reportedly allows users more control over the things they see in their feed rather than relying on an algorithm to decide for them. Any change in Facebook's... Continue Reading →

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