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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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social media and libraries

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About LinkedIn

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: Facebook Instagram TikTok In the coming weeks, I'll be sharing the latest best practices for Pinterest,... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Instagram

This is the second in a six-part series on social media best practices for libraries in 2022. Learn about best practices for Facebook here. In the weeks to come, I'll be sharing the latest best practices for YouTube, LinkedIn, Pinterest,... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Facebook

This is the first in a six-part series on social media best practices for libraries in 2022. Instagram tips for 2022 are here. In the weeks to come, I'll be sharing the latest best practices for LinkedIn, Pinterest, YouTube, and... Continue Reading →

Instagram and Facebook Add Features, Twitter Talks Gen Z Use: Social Media Updates for Libraries!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 117 In this episode, we'll share the latest social media platform headlines and break down what they mean for libraries. That includes a new scheduling feature for Instagram, a new, easy way for... Continue Reading →

Three Design Tips For Creating Beautiful Social Media Graphics for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 108 In this episode, I'll share three easy design tips for your library's social media graphics. Kudos in this episode go to the Carmel Clay Public Library for turning a vacant supermarket into... Continue Reading →

Listen To This! How To Use Social Listening To Gain New Insight and Catch Promotional Opportunities for Your Library

In 2016, the Public Library of Cincinnati and Hamilton County caught wind of a fantastic promotional opportunity. I don’t remember the exact quote, but this is a paraphrase of a Tweet our library saw that revealed a local man’s big... Continue Reading →

How To Create a Library Social Media Policy for Your Staff and Your Community That Encourages Interaction and Keeps Everyone Safe

You don’t have to do a whole lot of searching to find stories of public relations nightmares caused by a social media scandal. All it takes is one slip-up, accidental or intentional. A library employee creates an offensive post on... Continue Reading →

The Five Most Pressing Social Media Problems Faced by Every Library Marketer

This may mean I'm weird but one of my favorite things to do is check for information about social media on the Social Media Today website. And I'm a little obsessed with their monthly statistics report, which they publish in... Continue Reading →

Sensational and Free (or Cheap) Social Media Scheduling Tools

A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →

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