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NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

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The Library Marketing Show, Episode 83

I’m starting a new segment! On the last Wednesday of every month, I’ll be updating you on three headlines related to social media that pertain to library marketing.

In this episode, I’ll update you on news about Instagram Reels and TikTok, Facebook, and a new Pinterest feature.

Kudos in this episode go to the Bristol and South Gloucestershire libraries in the UK for their involvement in the Collect and Drop Surge Testing Service for COVID 19.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

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Should My Library Spend 💵 on Social Media Ads?

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The Library Marketing Show, Episode 74

In this episode, I talk about whether it’s worth it for libraries to spend budget on social media ads!

Do you agree with my assessment? Have you purchased ads on social media for your library? Let us know in the comments!

Kudos in this episode go to Thomas G. Carpenter Library for their fun meme promoting digital resources.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Five BIG Reasons Why Your Library Needs a Targeted Social Media Strategy

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The Library Marketing Show, Episode 63

In this episode, Angela answers a viewer request. “I need help justifying to my people why our organization should have a targeted strategy rather than just ‘will you post this, please?'”

She also shares Kudos with the blog, Ontarian Librarian.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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What to Do When Someone Tells Your Library to CALM DOWN on Social Media!

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The  Library Marketing Show, Episode 58

Angela is back in her outdoor work space. She answers a question from a viewer who said: “We have gotten a lot of criticism recently for posting too much on social media. We’ve even had people reach out to us and tell us to ‘calm down!’ How do I approach this? I have decreased the amount of posting (1-2/day on FB, 2-3/ week on Insta and Twitter), but I have noticed a plateau in our engagement on social media. Help!!!”

Angela talks about what to do!  

Kudos this week to Mandel Public Library for an amazing post, which you can share if you give them credit.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The VERY LATEST Info on Pinterest and What It Means For Library Marketing!

The VERY LATEST Info on #Pinterest and What It Means For Library Marketing!

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The Library Marketing Show, Episode 56

Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest.

Also Kudos to the Monroe County Public Library in Bloomington, IN for their clever and cute “masks required” video. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

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The Library Marketing Show, Episode 54

Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms.

Also Kudos to the Vancouver Island Regional Library for their video “VRL: Stronger Than Ever.”

Click on the YouTube link above to watch the video, get the link for the free tool, and a link to Vancouver’s video.

Nominate someone to receive kudos and share your suggestions for a future Library Marketing Show topic by leaving a message in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn. 

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Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

 

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The Library Marketing Show, Episode 50

Angela answers a viewer question from a viewer who asked, “Is it okay to post non-library content on your library’s social media accounts?”

Also Kudos to Starkville Public Library in Starkville, Mississippi. See why Angela loves their storytime videos.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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The Library Marketing Show, Episode 48

Angela is back in her outdoor work tent and this week, she’s sharing her opinion about the best way for your library communicate wth cardholders. Is it email? Is it social media? Can you guess? Listen and then join the conversation–let her know what works best for your community in the comments.

Also Kudos to the Toledo-Lucas County Public Library for their Safe Work Playbook. This is the best physical library building reopening document I’ve come across.  

What did you think of this episode? Do you love a specific library’s Facebook work? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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I Broke This Library Social Media Rule… and You Should Too!

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The #LibraryMarketing Show, Episode 42

In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked… and how she figured out it’s actually a good rule to break!

Also Kudos to The State Archives and Records Authority of New South Wales (NSW State Archives and Records) in Australia for their incredible interactive online jigsaw puzzle!  

If you have a topic for the show, kudos to share, or want to talk to me about library marketing, contact me using this short form.

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This blog consists of my own personal opinions and may not represent those of my employer. Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.   

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