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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Boost Your Library’s Facebook and LinkedIn Follower Count With This Simple Trick

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#LibraryMarketingShow, episode 294

Did you know that there’s a trick you can use to increase the number of followers on Facebook and LinkedIn for your library’s page? It’s pretty easy. And it only takes about 10 minutes once a year!

I’m going to show you how to do it in this episode of The Library Marketing Show. Plus, I’ll give kudos to a library for a simple but impactful book display idea.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

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Should You Start an Instagram Account at Your Library Just for Teens? Here’s the Pros and Cons List.

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#LibraryMarketingShow, episode 293

A viewer wants to know if her library should have a separate Instagram account for her teenage audience. It’s a great question!

I’m going to share some pros and cons. And spoiler alert… my “cons” list is longer than the “pros” list… in this episode of The Library Marketing Show.

Plus, I’ll give kudos to a library that took a popular meme and made a funny and effective social media post relevant to their audience.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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How To Reach New Cardholders: 4 Cost-Free Tips for Success💲

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#LibraryMarketingShow, episode 287

If your library is having trouble getting new cardholders and you want to attract more people but don’t have any money, what do you do? In this episode of the Library Marketing Show, I’ve got four tips for you!

Plus, we’ll do kudos but with a twist. This shout-out goes to a podcast and all the librarians who have appeared on it.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Optimize Your Library’s Reach: Social Media Timing Revealed (With a Caveat!)

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#LibraryMarketingShow, episode 286

A new study tells us the best time to post to each social media platform. Or does it??

I will share the results and a warning about not taking this advice too seriously in this episode of The Library Marketing Show.

Plus, we’ll give kudos to a library that went the extra mile to welcome people to their newly renovated branch.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog, and you’ll receive an email whenever I post. To do that, enter your email address. Then, click the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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2 Easy and Extremely Important Steps To Take Every Time Your Library Uploads a YouTube Video!

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#LibraryMarketingShow, episode 279

Every time I upload one of these videos to YouTube, there are two major things that I am sure to do. Both of them helped me build my channel. One of them annoys some of my viewers!

In this episode of The Library Marketing Show, I will explain why I will keep doing these things and why you should follow my lead.

Plus, we’ll give kudos to a library with a spooky service that allows people to explore the library looking for ghosts!

And I have a favor to ask!

NoveList is doing a market survey on how libraries handle professional development training. Would you be willing to take the survey? It should take five minutes or less. Thank you!!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Warning: Fake AI Profiles May Sabotage Your Library’s Social Media Engagement

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#LibraryMarketingShow, episode 278

I have a warning about how artificial intelligence may impact the performance of your social media platform metrics. We will get into it and what you should do to prepare for this disruption in this The Library Marketing Show episode.

Plus kudos go to a library with a staff member who is appearing on a popular Netflix show!

And I have a favor to ask: NoveList is doing a market survey on how libraries handle professional development training. Would you be willing to take the survey? It should take five minutes or less. Thank you!!

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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Library Promotion Mastery: Top 10 Tips You Need To Know for the New Year

This holiday week, I wanted to ensure you are set up for success in promoting your library in 2025. These are the most popular Super Library Marketing posts from the past year that you may have missed. (We’re all so busy!)

Most Popular Super Library Marketing Articles of 2024

#1: The 11 Best Conferences in 2024 for Anyone Looking To Learn More About Library Promotions and Marketing (and Some Are Completely Free!) Note: the 2025 version of this post will be published on March 3, 2025.

#2: The Dreaded Library Annual Report: How to Create a Masterpiece that Showcases Your Library’s Value and Inspires Your Readers

#3: 5 Surprisingly Easy Ways to Write Email Subject Lines That People Actually WANT to Read

#4: 10 New Infographic Ideas To Prove the Value and Power of Your Library

#5: 3 Library Marketing Experts Agree: It’s Time for Your Library To Abandon Twitter

Top Episodes of The Library Marketing Show of 2024

#1: Stop Annoying (and Potentially Dangerous) Facebook Messenger Spam in 30 Seconds Flat

#2: How to Create a Library Marketing Strategy from Scratch! (BTW: The episode is five years old!)

#3: 😖Why the Phrase “More Than Books” Is Problematic and What Your Library Should Say Instead!

#4: Millennials & Gen Z Could Be the Key to Your Library’s Success! The Results of a Massive New Survey

#5:  Here’s a Reasonable Way for Libraries To Promote Lesser-Known Services, Even With a Small Staff!

I hope you are looking forward to 2025 as much as I am. We’ll be tackling new library marketing and promotion subjects. Plus I have lots of library profiles on the calendar. You’ll be hearing advice from libraries just like yours. As always, I welcome your suggestions about topics you want to cover. Happy New Year!!

PS Want more help?

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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4 Things To Do Instead of Panicking When Your Social Media Stats Take a Nosedive📉

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#LibraryMarketing Show, episode 269

What do you do if you log on to your social media metrics and suddenly notice that your stats are dropping?

Your first instinct is probably to panic, but don’t! We will talk through 4 steps to take when this happens in this episode of The Library Marketing Show.

Plus we’ll give kudos to a library that managed to receive press coverage for a very important event.

Do you have a suggestion for a topic for a future episode? Do you want to nominate someone for kudos? Let me know here. Thanks for watching! 

For a transcript of this episode, click here.

Miss the last episode? No worries!

Will I see you soon?

Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address. Then click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:

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