Watch Now The Library Marketing Show, Episode 50Angela answers a viewer question from a viewer who asked, "Is it okay to post non-library content on your library's social media accounts?" Also Kudos to Starkville Public Library in Starkville, Mississippi.... Continue Reading →
Watch Now The #LibraryMarketing Show, Episode 45 Angela goes over the latest study from Sprout Social which lays out the latest research on how people are using social media, plus how they view social media use by brands. The same... Continue Reading →
This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →
WATCH NOW The #LibraryMarketing Show, Episode 42In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked... and how she figured out it's actually a good... Continue Reading →
I know work is hard right now. But there is one time-saving social media marketing technique that libraries should avoid at all costs. Libraries should avoid cross-posting on social media. Cross-posting is when you post the same text and graphics... Continue Reading →
Watch Now In this episode, Angela shares tips for self-care for anyone who is trying to manage a library social media account in the midst of a crisis, like a global pandemic. More Help Library Marketing During a Pandemic: Tips... Continue Reading →
The Library Marketing Show: Episode 33 WATCH NOW In this episode, we talk about a hot button issue: deleting your library's Facebook account. Many libraries are thinking about quitting Facebook for a variety of reasons. In this episode, we go... Continue Reading →
The Library Marketing Show: Episode 32 WATCH NOW In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, "What analytics are the most helpful to determine if social media is working?" Angela shares... Continue Reading →
Infographics are visual marketing pieces that help explain facts and figures or lay out a complex set of information in a way that is easy to understand. They're an incredibly effective marketing tactic. Until recently, I thought infographics were a... Continue Reading →
