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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

There’s New Advice for Libraries About Posting to Social Media but… Should You Actually Take It?🤔

https://youtu.be/YazMN2h8qoM Watch Now The Library Marketing Show, Episode 176: A marketing agency has done the research and is unveiling the best days and times to post on social media. But is this the advice your library has been searching for?... Continue Reading →

“Pure Chaos”: A Library Marketer Reveals How She Turned a Scavenger Hunt for Six Baby Dinosaurs Into a Promotional Win

Photo courtesy Cincinnati and Hamilton County Public Library When Julia Pitts walks into a library or flips open a newly checked-out book, she remembers her grandmother, Velma. A frugal woman who grew up in the Great Depression, Velma embedded Julia... Continue Reading →

The 2023 Guide to Social Media for Libraries: Twitter

Photo courtesy Cincinnati and Hamilton County Library This is the final part of a series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Facebook TikTok YouTube Instagram Twitter for... Continue Reading →

The 2023 Guide to Social Media for Libraries: New Facebook Success Secrets for This Year

Photo courtesy of the Cincinnati and Hamilton County Public Library This is the second installment in my series on social media best practices for libraries in 2023. These posts include best practices for the following platforms: LinkedIn Twitter TikTok YouTube... Continue Reading →

Was It a Fluke? What a Viral Instagram Video Can Teach You About Library Social Media Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my many years of personal and professional social media use, I’ve never gone viral. Until two weeks ago. My brief moment in the sun came out of nowhere. And it was... Continue Reading →

💥4 Big Changes for Twitter and Instagram That Will Have a Major Impact on Your Library Marketing!

Watch the Video Now The Library Marketing​​​​​​​​ Show, Episode 152: In this episode, I'll share two major changes coming to Twitter AND two major changes coming to Instagram. These four headlines will have an impact on the way you promote... Continue Reading →

TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →

NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →

Six Critical Steps You Need To Take Right Now To Shield Your Library’s Social Media Accounts From an Attack

Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →

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