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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Social Media

Was It a Fluke? What a Viral Instagram Video Can Teach You About Library Social Media Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my many years of personal and professional social media use, I‚Äôve never gone viral. Until two weeks ago. My brief moment in the sun came out of nowhere. And it was... Continue Reading →

ūüí•4 Big Changes for Twitter and Instagram That Will Have a Major Impact on Your Library Marketing!

Watch the Video Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 152: In this episode, I'll share two major changes coming to Twitter AND two major changes coming to Instagram. These four headlines will have an impact on the way you promote... Continue Reading →

The 2022 Guide to Social Media for Libraries: Everything You Need to Know About Facebook

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: InstagramTikTokLinkedInYouTubePinterest These are the top platforms used by libraries according to a survey I conducted. Facebook... Continue Reading →

TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

Watch Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →

NEW SEGMENT! Social Media Updates on Instagram, Facebook, and Pinterest That You Need To Know

Watch Now The Library Marketing Show, Episode 83 I'm starting a new segment! On the last Wednesday of every month, I'll be updating you on three headlines related to social media that pertain to library marketing. In this episode, I'll... Continue Reading →

Six Critical Steps You Need To Take Right Now To Shield Your Library‚Äôs Social Media Accounts From an Attack

Next week on the blog: What to do if your library's social media accounts are hacked! Two years ago, I listened to two episodes of the Social Media Examiner podcast that gave me nightmares. The first episode featured an interview... Continue Reading →

The Absolute MOST Important Step in Library Marketing…Revealed!

Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →

Feeling Lost and Uninspired by Library Marketing? Here Are Seven Places to Learn and Improve Your Library Promotional Prowess!

Learning is essential to the existence of humans. No, this blog hasn't suddenly turned into a philosophical self-help website. But I do think it's important to make learning and research a part of your work schedule. You need to know... Continue Reading →

How Far in Advance Can I Schedule My Library’s Social Media Posts??

Watch Now The Library Marketing Show, Episode 78 In this episode, I'll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do! Do... Continue Reading →

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