This may mean I'm weird but one of my favorite things to do is check for information about social media on the Social Media Today website. And I'm a little obsessed with their monthly statistics report, which they publish in... Continue Reading →
A well thought out social media strategy is only half the battle for library marketers looking to reach audiences without spending budget. Once you decide who you will talk to, and what you will say, it's time to figure out... Continue Reading →
Dark social sounds menacing, like a bad guy from a comic book or a low-budget science fiction action movie. But the reality isn't a sexy or as dangerous as it sounds. Dark social refers to the practice of sharing content... Continue Reading →
I listened to two episodes of the Social Media Examiner podcast that put the fear of God into me and created more work for my social media specialist (sorry Adam). The scenario that had me going to Code Red was... Continue Reading →
This is a short post. Because the answer to the question, "How did your library double engagement on LinkedIn?" is easy. We started posting more often. Let's back up a bit. Why would a library even consider being on LinkedIn? It's just one... Continue Reading →
If you are still on the fence about whether your Library should be active on Pinterest, allow me to help you decide. Get on it. The platform is perfect for library collection marketing. Pinterest is really just a search engine. Pinterest is... Continue Reading →
First, I want to say a huge thank you to everyone who filled out the library marketing survey I sent back in December. The survey is my way of understanding the challenges you face when trying to market your library. I use these results to create posts that... Continue Reading →
Convince Your Critics: How To Spin a Negative Library Review
In the world of consumer reviews, libraries have it pretty easy. Most of our cardholders love us and rave about everything we do. It's good to be beloved. But we do have our critics. And it's hard to know how to... Continue Reading →
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