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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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St. Charles City-County Public Library

What Metrics Demonstrate Your Library’s Social Media Marketing is Working?

The Library Marketing Show: Episode 32

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In this episode, we answer a question from Tiffani from the St. Charles City-County Library. She asked, “What analytics are the most helpful to determine if social media is working?”

Angela shares the three big measures of success and ONE metric that doesn’t mean much anymore!

Also kudos go out to libraries taking part in the Dolly Parton meme. Find out why this fun project is so important to library marketing.

If you have a topic for the show, kudos to share, or want to talk to me more about library marketing, email me at ahursh@ebsco.com.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Show-and-Tell of the Best Kinds of Library Marketing Swag! Library Marketing Show: Episode 19

 

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This episode goes with this post about swag! I’ll show you some fun ideas for good swag for all your library marketing events. Be sure to COMMENT and tell everyone what your favorite swag purchase is!

Plus KUDOS to the St. Charles City-County Public Library in Missouri and Tiffani Stewart, who is their content writer and social media specialist. They created an infographic that helps explain the problems with the Macmillan eBook embargo and it’s been super successful, get lots of organic engagement on that library’s social media channels. Good job!

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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