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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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targeted email marketing

Teens Read Emails. Here’s How To Make Sure They Notice Yours!

I live with two teenagers. They love their mobile devices. They are avid users of social media. They also check their email often. You might think that's a fluke. For a long time, I did! I thought that my nagging... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

You’re Doing Marketing Wrong: Why Targeted Emails Make Your Cardholders Happy

I'm going to make a statement. You can agree or disagree. But if there is one thing that I know about marketing a library, it's this: If your library is not sending regular, targeted email messages to your cardholders, you... Continue Reading →

The Most Important Marketing Tool Libraries Need To Start Using Right Now

So you've written or are in the process of writing a strategy for your library content marketing. Now what? You need to build an audience. Without someone to actually listen/read/respond to your marketing, what's the point? The easiest, quickest way to... Continue Reading →

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