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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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targeted email marketing

Targeted Email Marketing for a New Era, Part One: The Pros and Cons of How Most Libraries Segment Their Audiences

This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →

Teens Read Emails. Here’s How To Make Sure They Notice Yours!

I live with two teenagers. They love their mobile devices. They are avid users of social media. They also check their email often. You might think that's a fluke. For a long time, I did! I thought that my nagging... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story. So why, my dear friends, do library... Continue Reading →

The Most Important Marketing Tool Libraries Need To Start Using Right Now

So you've written or are in the process of writing a strategy for your library content marketing. Now what? You need to build an audience. Without someone to actually listen/read/respond to your marketing, what's the point? The easiest, quickest way to... Continue Reading →

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