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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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The 2022 Guide to Social Media for Libraries: Twitter

Reader note: This is the final blog post of 2021. I'll be taking a break over the holidays. The next post will be a new episode of The Library Marketing Show on January 5, 2022. Thank you for sticking with... Continue Reading →

Instagram and Twitter Release New Features plus a Showdown with TikTok! Here are This Month’s Social Media Updates for Libraries.

Watch Now The Library Marketing​​​​​​​​ Show, Episode 121 In this episode, I'll share three headlines about social media and how they affect your work at the library. They include a case study comparing ads on Instagram Reels vs. TikTok, a... Continue Reading →

Instagram and Facebook Add Features, Twitter Talks Gen Z Use: Social Media Updates for Libraries!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 117 In this episode, we'll share the latest social media platform headlines and break down what they mean for libraries. That includes a new scheduling feature for Instagram, a new, easy way for... Continue Reading →

TikTok Pins, Facebook & Instagram Trending Topics, and New Twitter Control Options: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 112 In this episode, I've got three big updates for libraries that will affect your ability to post to social media. Kudos go to the University of North Carolina Libraries for their free... Continue Reading →

Twitter Stats, Facebook’s Free Social Impact Conference, and YouTube’s Aesthetic Guide: Social Media Updates for Libraries

Watch Now The Library Marketing​​​​​​​​ Show, Episode 107 It's time for social media updates for libraries! We'll highlight three headlines and talk a bit about their impact on library social media. Kudos in this episode go to the Columbus Library... Continue Reading →

Viewer Question Answered: Should My Library Use Twitter’s Revue Newsletter Service?

Watch Now The Library Marketing​​​​​​​​ Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →

I Broke This Library Social Media Rule… and You Should Too!

WATCH NOW The #LibraryMarketing Show, Episode 42In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked... and how she figured out it's actually a good... Continue Reading →

How #COVID-19 is Impacting Social Media Marketing and What That Means for Libraries

Watch Now In this episode,  I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →

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