This is the second in a six-part series on social media best practices for libraries in 2021. I’m researching the most up-to-date tips for posting on the platforms most frequently used by libraries and sharing new insights every Monday. Learn... Continue Reading →
WATCH NOW The #LibraryMarketing Show, Episode 42In this episode, Angela talks about discovering that she was breaking a Twitter Policy Rule repeatedly, for years and years. Hear about why she panicked... and how she figured out it's actually a good... Continue Reading →
Watch Now In this episode, I'll share the latest research on how the #COVID-19 or #Coronavirus pandemic is affecting social media marketing. This research comes from Rival IQ. I mentioned I'm doing three live webinars this Thursday, March 26 on... Continue Reading →
I like to get to know the people who work for my library. Librarians fascinate me. Some fall right into my stereotyped vision of their profession: glasses, quiet demeanor, full of encouragement and knowledge. And some occasionally walk around in... Continue Reading →
I've been mulling over a fascinating bit of research just released by the Pew Research Center. It focuses on the use of social media platforms by adults. There are some big findings for library content marketers. 1. Use of all social... Continue Reading →
