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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

Author

Angela Hursh, Library Marketing Expert

I have nearly seven years experience as a library marketer. My passion is helping libraries to promote their collection and services and create an emotional connection with their community. Find me on LinkedIn as Angela Hursh and Twitter and Instagram: @Webmastergirl.

Feeling Overworked? There’s a Secret Trick to Get More Mileage Out of Your Library Marketing Content!

Not long ago, I read the results of a new survey. It kind of blew my mind. Orbitz Media asked content creators about the amount of time they spend blogging. They found the average blog post now takes 3 hours... Continue Reading →

Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

WATCH NOW The Library Marketing Show, Episode 53.Angela issues a call to action to libraries to join in the movement to create a new utility... one that will ensure everyone in your community truly has access to library.Also Kudos to... Continue Reading →

Four Important Project Management Lessons You’ll Need to Survive the Next Year of Library Work

I'll never forget the day. It was hot and bright, the sun warm enough to leave no doubt that summer was here but not hot enough to melt the makeup clear off your face. I had been back from vacation... Continue Reading →

COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

Watch Now The Library Marketing Show, Episode 52 Angela talks about the stress that many library staff feel because of the pandemic. The worries in our personal and professional lives are causing us to feel overwhelmed. It's okay. You are... Continue Reading →

Five Relevant Library Marketing Lessons Learned at the American Library Association Annual Conference (#ALAVirtual20)

At my former job at a large metropolitan public library, there was an unspoken rule when it came to library conferences. Librarians got first dibs on training money to attend. I thought that was totally fair. But I also found... Continue Reading →

Google’s New Social Media Platform and What it Means for Library Marketing!

Watch Now The Library Marketing Show, Episode 51Angela talks about Google's new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard? Check it out here.Also Kudos... Continue Reading →

Worries in the Library World: Here are Answers to Your Four Biggest Library Marketing Concerns Right Now!

A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

  Watch Now The Library Marketing Show, Episode 50Angela answers a viewer question from a viewer who asked, "Is it okay to post non-library content on your library's social media accounts?" Also Kudos to Starkville Public Library in Starkville, Mississippi.... Continue Reading →

How to Tackle Library Signage in a Pandemic and Make Visitors Feel Comfortable With Your New Rules

Has your library physically reopened? I am collecting the reopening experiences of library staff members of all levels. Whether your library is now doing curbside or drive-thru service, books by mail or in-person interactions, how are you, your coworkers, your... Continue Reading →

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