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Super Library Marketing: Practical Tips and Ideas for Library Promotion

Author

Angela Hursh, Library Marketing Expert

I have more than eight years experience as a library marketer and nearly 20 additional years in communication. My passion is helping libraries to promote their collection and services and create an emotional connection with their community. Find me on LinkedIn as Angela Hursh and Twitter and Instagram: @Webmastergirl.

Library Social Media Updates: YouTube’s New Feature and Facebook Explains Its Algorithm!

The Library Marketing​​​​​​​​ Show, Episode 103 Watch Now In this episode, I share two social media updates that are relevant for libraries. I'll tell you about YouTube's "New to You" feature and Facebook explained how its algorithm works! Kudos in... Continue Reading →

Timing Is Everything: How To Determine the Perfect Day and Time To Send Library Emails

The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →

How To Turn Your Library’s Frequently Asked Questions Into a Marketing Opportunity!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 102 In this episode, I share some tips for how to use your library's FAQ's into marketing opportunities. This idea can be a great way to establish your library as a place of... Continue Reading →

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →

Viewer Question Answered: Should My Library Use Twitter’s Revue Newsletter Service?

Watch Now The Library Marketing​​​​​​​​ Show, Episode 101 In this episode, I answer a viewer question from Natasha Buran of Thousand Oaks Library. She asked, "I was curious if you've seen other libraries use 'Revue' - Twitter’s newsletter tool for... Continue Reading →

Looking for Guaranteed Email Marketing Success at Your Library? Here Are Four Essential Metrics To Track.

Use the feedback button to share your most pressing email marketing question. I'll answer these in a future blog post! I love opening the "reports" tab on an email platform. There is a second or two of anticipation as the... Continue Reading →

It’s the 100th Episode of The Library Marketing Show! Here are 5 Reasons to Love Library Marketing

Watch Now This is the 100th episode of the Library Marketing Show. It's a celebration of YOU... the person who does marketing and promotions at your library. I think you are amazing and awesome, and I'm sharing the five reasons... Continue Reading →

The Top Four Reasons To Use Content Marketing To Promote Your Library on Every Platform

My high school history teacher never assigned a textbook for his class. Instead, every day, Mr. David Ulmer would pace back and forth at the front of a room of students, explaining the events of the world in vivid detail... Continue Reading →

Social Media News About Twitter, Instagram, and Facebook That Your Library Needs To Know!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 99 In this episode we cover three top social media stories that affect library marketing. The stories includes a Twitter function allows you to un-tag your library from a thread, a story about... Continue Reading →

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