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The Library Marketing Live Show Episode 6: Figuring out Evergreen Content for a Library Blog

Watch Now What We Talked About Shandi from the Illinios Heartland Library System sent me this question:  I just read your blog article "How to Launch a Library Blog." I would love to hear more about this! Specific question: Our... Continue Reading →

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How to Launch a Library Blog: A Guide to Pitching Your Idea and Getting It Off the Ground

We did a big, big thing at my library this year. We launched a blog. It's been a long time coming. I first pitched the idea of a blog to senior leadership in 2015. I created a document that explained... Continue Reading →

I’m Thankful for You

We're getting ready to celebrate Thanksgiving here in the United States. I'm taking a break from posting tips for a week so I can catch up on post writing! While I do that, you can bet that I'll be thinking... Continue Reading →

Introducing the Nine Blogs That Will Make You a Better Library Marketer

(Read time: 2 minutes, 28 seconds) I am a fan of blogs. God bless the internet, it's the best way to keep up to date on everything--food, fashion, the news, and the changes in library marketing. And, as much as... Continue Reading →

Inspiring Advice From An Expert Blogger

A few months ago, I asked readers whether their library had a blog. 61 percent of respondents said no. I have to include myself in that statistic. And the more I think about it, the more that bothers me. Blog-less... Continue Reading →

Write Like the Dickens: How To Make Sensational Serialized Content

Library marketers don't have time for long, elaborate content marketing pieces. Our staff is small (or one person, in many cases) and the demand on our time is huge. I believe this is one of the main reasons that many... Continue Reading →

Write A Library Blog People Will Rave About!

Websites are a big deal for libraries. They run the gamut from simple portals to the catalog to complex Pinterest-like gateways  And every library is searching for the right way to make the most of their website real estate, giving cardholders... Continue Reading →

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