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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

Should You Delete Old Library Blog Posts? A Viewer Questioned Answered!

Watch Now The Library Marketing​​​​​​​​ Show, Episode 131 In this episode, I'll answer a viewer question from Hannah at the Johnson City Public Library. She asks, "What criteria would you use to justify retiring/making 'private' old blog posts?" Kudos in... Continue Reading →

Library Blogs are the Best! How to Use Your Website to Amplify Your Library Marketing Message on Your Own Terms

One of the hardest and most rewarding things I ever did while working for the Public Library of Cincinnati and Hamilton County was to start a blog. It took me five years to get it off the ground. I wrote... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

The Library Marketing Live Show Episode 6: Figuring out Evergreen Content for a Library Blog

Watch Now What We Talked About Shandi from the Illinios Heartland Library System sent me this question:  I just read your blog article "How to Launch a Library Blog." I would love to hear more about this! Specific question: Our... Continue Reading →

How to Launch a Library Blog: A Guide to Pitching Your Idea and Getting It Off the Ground

We did a big, big thing at my library this year. We launched a blog. It's been a long time coming. I first pitched the idea of a blog to senior leadership in 2015. I created a document that explained... Continue Reading →

I’m Thankful for You

We're getting ready to celebrate Thanksgiving here in the United States. I'm taking a break from posting tips for a week so I can catch up on post writing! While I do that, you can bet that I'll be thinking... Continue Reading →

Introducing the Nine Blogs That Will Make You a Better Library Marketer

(Read time: 2 minutes, 28 seconds) I am a fan of blogs. God bless the internet, it's the best way to keep up to date on everything--food, fashion, the news, and the changes in library marketing. And, as much as... Continue Reading →

Inspiring Advice From An Expert Blogger

A few months ago, I asked readers whether their library had a blog. 61 percent of respondents said no. I have to include myself in that statistic. And the more I think about it, the more that bothers me. Blog-less... Continue Reading →

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