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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Branding

Holiday Marketing Done Differently: How To Use the Next Two Months To Build Library Brand Awareness and Affinity

Photo courtesy Public Library of Cincinnati and Hamilton County My favorite library marketing season is about to begin. The last two months of the year are when a library marketer must do in-depth work that will strengthen your library’s position... Continue Reading →

Perfection Fatigue Is Good News for Your Library! What Millennial & Gen Z Patrons Really Want ⬇️

https://youtu.be/O2UW1PbjvDY The Library Marketing​​​​​​​​ Show, Episode 157 In this episode, I want to share some good news for libraries about something called Perfection Fatigue. This is the idea that people don't want to see your library in its most perfect... Continue Reading →

Branding for Your Library: Stand Out From the Crowd With Smart, Strategic Placement of Your Brand

Watch the Episode Now The Library Marketing​​​​​​​​ Show, Episode 150 In this episode, we will answer a viewer's question. Margaret Luedke is Programs and Marketing Coordinator at Juneau Public Library in Juneau, AK. She writes, "I am new to library... Continue Reading →

6 Simple Steps to Create the Most Important Asset in Your Library Promotional Arsenal: A Powerful Library Brand Style Guide [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library Every time I see a misaligned pink square on top of blue and white plaid, my heart skips a beat. I realize that may be the weirdest sentence I've ever posted to... Continue Reading →

Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos

There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →

The Seven-Step Process to Empower Your Branch Staff and Turn Them into Incredible Library Marketing Ambassadors

I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →

Show-and-Tell of the Best Kinds of Library Marketing Swag! Library Marketing Show: Episode 19

  Watch now This episode goes with this post about swag! I'll show you some fun ideas for good swag for all your library marketing events. Be sure to COMMENT and tell everyone what your favorite swag purchase is! Plus... Continue Reading →

How to Pick Amazing Library Marketing Swag That People Will Love AND Build Brand Awareness and Loyalty For Your Library!

One of my staff members has a request for every event, conference, and convention I attend. "Hey boss, bring me swag!" Who doesn't love free stuff? And seeing what other organizations give out to promote their institutions and brands is... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

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