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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Content Marketing

Your Summer Reading Challenge: How Your Library Can Use Big Events To Gather Compelling Content for Promotions During the Rest of the Year

“The only way we can differentiate ourselves is in how we communicate.” I heard this quote at a conference six years ago and it's never left me. I can't remember who said it, but I remember that it changed the entire way... Continue Reading →

Library Blogs are the Best! How to Use Your Website to Amplify Your Library Marketing Message on Your Own Terms

One of the hardest and most rewarding things I ever did while working for the Public Library of Cincinnati and Hamilton County was to start a blog. It took me five years to get it off the ground. I wrote... Continue Reading →

The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →

Want To Do a Better Job at Marketing Your Library? Here’s the Secret: Read More Fiction!

I was recently looking through some old photo albums when I came across this gem. You can see my mother wrote the words "My bookworm" under this photo of me, age 7, reading "The Horse That Had His Picture in... Continue Reading →

Feeling Lost and Uninspired by Library Marketing? Here Are Seven Places to Learn and Improve Your Library Promotional Prowess!

Learning is essential to the existence of humans. No, this blog hasn't suddenly turned into a philosophical self-help website. But I do think it's important to make learning and research a part of your work schedule. You need to know... Continue Reading →

Feeling Overworked? There’s a Secret Trick to Get More Mileage Out of Your Library Marketing Content!

Not long ago, I read the results of a new survey. It kind of blew my mind. Orbitz Media asked content creators about the amount of time they spend blogging. They found the average blog post now takes 3 hours... Continue Reading →

Re-purposing Content Saves You Time and Reaches Your Whole Audience. Here’s How to Do It Right.

If I had a nickel for the number of times I heard one of my library marketing friends say, "Wow, this was a crazy week" to me, I would rich. The pandemic has wide-ranging implications on libraries and library marketing.... Continue Reading →

Podcast Like a Pro! Amazing Advice from a Library Podcast Expert

Readers, you are in for a treat. I attended a session hosted by Jeff Laser at the Ohio Library Council Conference in Cincinnati. His tips on creating a great library podcast were clear, concise, and actionable. I thought I knew... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

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