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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Content Marketing

The Secret To Tell Compelling and Memorable Stories About Your Library That Make People Cry!

https://youtu.be/s3Dpv6D47RM Watch this video The #LibraryMarketing Show, Episode 179: There are a series of Facebook ads that I have actually watched in their entirety... something I have NEVER done before. So what does this have to do with you? In... Continue Reading →

But I’m Not a Writer! 10 Free Tools To Help You With Library Blog Posts, Speeches, Emails, and More.

Photo courtesy Cincinnati and Hamilton County Public Library I do my best writing in the darkness. I wake up most workdays around 5:30 a.m. I pour coffee and add enough creamer to turn the liquid from black to beige. Then... Continue Reading →

Holiday Marketing Done Differently: How To Use the Next Two Months To Build Library Brand Awareness and Affinity

Photo courtesy Public Library of Cincinnati and Hamilton County My favorite library marketing season is about to begin. The last two months of the year are when a library marketer must do in-depth work that will strengthen your library’s position... Continue Reading →

The Complete List of the Most Ideal Length for Each of Your Library Promotional Tactics

Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →

Turn Library Promotions on Their Head with This Surefire Yet Simple Way To Capture Attention

Photo courtesy Public Library of Cincinnati and Hamilton County Imagine for a moment that you are walking down a city street, minding your own business when you see the clown Pennywise. That’s right. The terrifying lead character from the Stephen... Continue Reading →

How One Library is Promoting Themselves by Handing the Microphone to Patrons and Letting Them Make the Case

Photo courtesy Cincinnati and Hamilton County Public Library Libraries know the power of storytelling. Most of us are literally and physically surrounded by some of the best stories in the world. But the quest for library stories that have emotion... Continue Reading →

The 4 Essential Podcasts To Add to Your Playlist To Improve Your Library Marketing and Promotions

Photo courtesy Cincinnati and Hamilton County Public Library In my day job, I create and teach professional development courses about library marketing. In a recent class, I asked the learners whether they wanted to learn about podcasts as promotional tools.... Continue Reading →

Your Library Should COMPLETELY Ignore These 4 Pieces of Promotional Advice! Plus What To Do Instead for Real Results. [ARTICLE]

Photo courtesy Cincinnati and Hamilton County Public Library We live in a world full of advice. We get tips (whether we ask for them or not!) on health, fashion, finance, work, and family nearly every day. According to the Oxford... Continue Reading →

The Magic Secret To Create Effective Library Marketing: How To Set Up Your Library’s Promotional Calendar!

Now that you’ve created a library promotional strategy, it’s time to take the next step. And that is to create a calendar for all your library promotions. Three main reasons a library promotional calendar is important A promotional calendar is... Continue Reading →

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