Photo courtesy Public Library of Cincinnati and Hamilton County My favorite library marketing season is about to begin. The last two months of the year are when a library marketer must do in-depth work that will strengthen your library’s position... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library For many of us, a hamburger is a delicious sandwich, no matter where you get it. No one can mess them up. But there are things you can do to make your... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County Imagine for a moment that you are walking down a city street, minding your own business when you see the clown Pennywise. That’s right. The terrifying lead character from the Stephen... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library Libraries know the power of storytelling. Most of us are literally and physically surrounded by some of the best stories in the world. But the quest for library stories that have emotion... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library In my day job, I create and teach professional development courses about library marketing. In a recent class, I asked the learners whether they wanted to learn about podcasts as promotional tools.... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library We live in a world full of advice. We get tips (whether we ask for them or not!) on health, fashion, finance, work, and family nearly every day. According to the Oxford... Continue Reading →
Now that you’ve created a library promotional strategy, it’s time to take the next step. And that is to create a calendar for all your library promotions. Three main reasons a library promotional calendar is important A promotional calendar is... Continue Reading →
As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →
Watch Now The Library Marketing Show, Episode 114 In this episode, I'll dive deeper into one of the big takeaways for libraries from Content Marketing World 2021. This is a concept that marketing expert Jay Baer explained during his keynote... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 