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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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COVID-19

Your Library is Reopening: How to Communicate New Rules to Your Staff and the Public During a Pandemic

Note: There will be no blog post on Monday, May 25 due to the Memorial Day commemorations here in the United States. I will post an episode of The Library Marketing Show on Wednesday, May 27. The next blog post... Continue Reading →

Don’t Stop Communicating! Tips for Handling Library Promotion Overload During a Crisis

Watch Now The #LibraryMarketing Show, Episode 44 When you're trying to figure out how to get all the work you have to get done during this pandemic and you're feeling overloaded, the one thing you SHOULD NOT sacrifice is communication... Continue Reading →

Now is the Absolute BEST Time to Prove Digital Promotions are Essential for Library Marketing. Here’s How to Gather Evidence.

I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →

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