In a normal world, my library friends in the United States would be gearing up for the annual Library Card Sign-up Month campaign. But reaching your non-cardholding community members may feel overwhelming, considering all the hurdles to service libraries face... Continue Reading →
Watch Now The Library Marketing Show, Episode 57 Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you. And she shares kudos... Continue Reading →
A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →
Has your library physically reopened? I am collecting the reopening experiences of library staff members of all levels. Whether your library is now doing curbside or drive-thru service, books by mail or in-person interactions, how are you, your coworkers, your... Continue Reading →
Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →
What is your #1 library marketing worry or concern right now? In many parts of the United States, library boards and senior staff have decided to reopen in the next few weeks. My social media feeds are filled with posts... Continue Reading →
Watch Now The #LibraryMarketing Show, Episode 44 When you're trying to figure out how to get all the work you have to get done during this pandemic and you're feeling overloaded, the one thing you SHOULD NOT sacrifice is communication... Continue Reading →
I had a wonderful conversation with a librarian from Canada this week. She heads technical services at her library. We were brainstorming about ways to market her library services, programs, and collection during the COVID-19 shutdown. And we both realized... Continue Reading →
