
This week has been super crazy.
Many libraries have closed their doors to help quell the spread of COVID-19. Some have chosen to remain open.
I’m not here to judge one way or another. I’m here to help you work efficiently during this crisis, whether you’ve been allowed to work from home or whether you are compelled to report to the office.
Even before the pandemic struck, remote work was growing in popularity in the library world. At the Public Library of Cincinnati and Hamilton County, administrative staff could work from home up to two days a week.
That’s a trend in workplaces across the nation. The amount of people working from home has tripled in the past 15 years, according to the Federal Reserve.
But if you’ve never worked from home, the transition can be a little tricky. And there are things you can do to set yourself up for success and weather this strange time in library land.
Working from Home
Treat your morning routine the same as you would if you were heading into an office. Have breakfast, shower, and get dressed, even if it’s not in fancy clothing.
Keeping a consistent schedule will help you get in the right head space for work. It will also make the transition back to the office easier (once this is all over).
Make yourself a designated workspace. It is super tempting to set up shop on your couch or bed. Resist the urge. In fact, never do work in your bed. Your sleeping space is sacred. If you are working in your bed, you mind will start to associate that space with work and its stresses. It can mess with your sanity.
Set up at your desk, kitchen table, the kitchen counter, or some other non-sleeping space. Have all the supplies you normally have at hand. Set up your photos, your plants, and your trinkets. Make it feel as much like your normal workspace as possible.
Be careful what you download. Ask your library’s IT team which platform they prefer you use to work remotely. Google, Slack, Facetime, and Teams are the most popular tools. If you do need to download a new tool or app, stick to well-known companies or ones that have been vetted and approved by your library.
Ask your library about a VPN. A virtual private network can give you access to shared drives at your home library and protect your privacy.
Watch out for scammers. Already, there are reports of coronavirus scammers calling employees. They claim theyโre with the help desk, They try to get you to download software or go to a certain webpage. Don’t fall for it.
If you get an email or a phone call from someone claiming to be from IT, especially if the email contains links or documents, send a new email to your IT deparmtnet (so youโre not using the address the possible scam came from). Or call your IT department to make sure itโs legitimate.
Scammers also sometimes claim you library has set up special new call centers and the regular corporate IT phone numbers wonโt work. Donโt buy it. Hang up and call your IT department.
Leave healthy food within easy reach. It’s hard to avoid the chips when you can just open the cupboard door. To help combat the constant urge to munch on junk food, I usually wash fruit and veggies in the morning and place them in bowls on my kitchen counter. That way they’re within easy reach when I get hungry.
Donโt fall into a Netflix/YouTube/Twitter/whatever hole. It’s hard for some work-at-home employees to avoid distractions. The best way to keep from binge-watching shows when you should be working is not to start.
I try to have the same mindset in my home office that I had at the library: if my boss walked in right now and saw what I was doing, would she approve?
Over-communicate. The distance created by working from home sometimes can hamper communications. Ask co-workers to tell you the best way to reach them… by text, or chat, or email, or video. Then try your best to respect their preferences.
Ask for clarity on projects from your boss. Get instructions and deadlines in writing.
And don’t be afraid to ask questions. Clarity will help get the work done faster and without mistakes.
Mute yourself if youโre on a conference call. As many of us move to virtual meetings and working from home during this strange time, we need to remember to respect meeting time as we would in the office. That means protecting your fellow workers from the sound of your dishwasher/barking dog/loud neighbor during a conference call.
Create a wrap-up routine for the end of your day. This will signal to your brain that your work has ended.
It sounds silly, but it works. Put away your laptop, pack up your pens, straighten your desk, and maybe talk a walk or lite a scented candle to signal to yourself that it’s time to relax and readjust to non-work life in your home.
If You Must Still Report to the Library
Talk to your boss about what to do if you get sick. Make sure you know who to call if you fall ill and what your rights are in terms of medical leave. Having a plan in place will help ease some of the anxiety of working in a public building.
Clean your workspace before you touch anything. This is particularly true for workers sharing desks. Clean the phone, the desk, the keyboard and the monitor buttons, the copy machine keypad, and any other shared surface with an antibacterial wipe.
Wash your hands or sanitize frequently. No need to be specific here. You’ve seen the recommendations from experts. Sing your 20-second song of choice and do it frequently.
Advice for Everyone
Remember it’s a global crisis. If you feel less productive, it’s natural and you’re not alone.
Managers: please remember that your staff are dealing with issues. They may not be sharing everything with you. Concerns about the health of loved ones, daycare situations, and generalized anxiety may lead to less productivity. Please be patient and generous with your employees.
Our cardholders and community may also be working through anxieties and taking out their stresses on staff. Please support your employees. Make sure they know it’s okay to talk about the additional stresses this situation creates for them.
And if you are feeling anxious, seek professional help. There is no shame in talking with a licensed medical professional about these extraordinary circumstances and the fears they may cause.
Try to get enough sleep. Exercise. Limit your exposure to the news. Talk with friends and family about how you feel. Read a good book.
We will all get through this. Let’s be kind and patient with ourselves and others as we navigate these uncharted waters.
Read More: How Libraries Are Responding to the Coronavirus Threat and How Your Library Can Prep for Any Crisis
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It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library
The lowest moment in my library career came about four years ago, when my library endured a year of bad press.
First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly entertained the idea of selling a portion of our main library building to a developer, to raise funds for the renovation of other library branches in our system. You can imagine how the community surrounding the main library reacted.
Our marketing department handled the press coverage well. But, in the fallout, we noticed that the negative press coverage led to negative reviews of our library.
Our services hadn’t changed. Our commitment to the community hadn’t changed. But the negative news stories changed the public’s perception of us.
It played out several times a week when we would post announcements on social media. We were met with comments from people who used those posts to try and steer the conversation to the negative library coverage. I admit, it was exhausting and frustrating.
If you are lucky enough never to be the target of negative press coverage, your library will still have to deal with negative comments, one-star reviews, and NextDoor drama. Even when you are trying to make a difference in the community, you’ll be targeted by complainers.
Negativity is bad for you and bad for your library
Ignoring negative reviews and comments is not an option. They have the power to damage your library’s reputation. A study by Moz.com shows one negative review can drive as many as 30 people away from your library. The more negative reviews and comments you have, the more people you lose, according to the data.
Negative reviews can also hurt your library’s ranking in search. Search engines generally list the highest ranked organizations and businesses first.
What can you do?
It doesn’t matter if your library is giving away $10 bills with every checkout… someone is going to find something to complain about. They’ll probably do it online.
It’s hard to know how to handle the situation when an irate, antagonistic library user posts a negative review on a social media site or website. Your immediate reaction is to jump into firefighter mode, drag out the fully charged hose, and put out the flames… pronto.
But it’s important to take step back and see the opportunity in that negative review. It’s your chance to turn that angry user into an evangelist for your library.
If that sounds like an extreme possibility, I want you to read this post by Jay Baer.ย I’ve heard Jay speak at several conferences. He has taught me everything I know about turning negative reviews into positive customer experiences.
Create a process for responding
A plan for responding to negative reviews and comments is a form of aย crisis communication plan. If you have a plan in place before you’re confronted with negativity, you can put your emotional reaction aside and respond calmly, rationally, and with empathy.
A thoughtful and measured response to a negative comment makes your library look human. When you respond to critics, you show that you value all your customers and their opinions. Your plan will have four components.
Respond as quickly as possible. ย It’s important to address the issue as soon as you can. Talk with staff and senior leaders about monitoring your social media channels and email as closely as you can. There should always be someone who can check the accounts, even at night or on the weekends. If you don’t, you’ll run the risk of other haters hijacking the thread and turning one bad review into a free-for-all.
Don’t censor. Unless the comment violates your social media or website standards of behavior, don’t hide the comment.
If the problem cannot be solved easily online, take it offline. Apologize and address the complainer with empathy, then ask them to contact you by email. You can say, “I’m sorry to hear you are having this problem. We want to make it right. Could you email me at **** and give me some more details about your experience? Then I can make sure your issue gets in front of the right person and is addressed.”
But try to remember that you cannot please everyone. Occasionally, someone will complain about something and you will not be able to fix the problem. ย Apologize, explain your library’s side of the situation as best you can, and move on.
Encourage library fans to give positive reviews to outweigh negative reviews and increase your overall search engine rankings. Find ways to solicit reviews from the people who love your library. Amplify those good reviews by sharing them on social media, in emails, and in your print promotional material.
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Four Daring Ways to Fight Library Haters
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