If there was ever a time when your library would need to survey your community and cardholders, it’s now. This year has been wildly difficult for libraries and their communities. And the pandemic will be a factor in the lives... Continue Reading →
Watch Now The Library Marketing Show, Episode 65In this episode, answers a viewer question about how to use customer testimonials for library marketing.Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.Do you have a... Continue Reading →
Watch Now! The Library Marketing Show, Episode 60. Does it matter what we call people who use the library? A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link... Continue Reading →
Watch Now The Library Marketing Show, Episode 57 Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you. And she shares kudos... Continue Reading →
It's been six months since I walked out of the Public Library of Cincinnati and Hamilton County for the last time as an employee. You'd think that moving from library staffer to library patron wouldn't be that big of a... Continue Reading →
Your library website is getting quite the workout right now. In fact, during this pandemic, your website is the most important connection between your patrons and your services. It's your digital doorway. It's your news center. It's a promotional tool. So,... Continue Reading →
Has your library physically reopened? I am collecting the reopening experiences of library staff members of all levels. Whether your library is now doing curbside or drive-thru service, books by mail or in-person interactions, how are you, your coworkers, your... Continue Reading →
Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →
It’s Not Personal: How to Deal with Negative Comments and Bad Online Reviews of Your Library
The lowest moment in my library career came about four years ago, when my library endured a year of bad press. First, a local TV news station ran a story about drug overdoses at the library. Then, our administration briefly... Continue Reading →
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