Search

Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

Category

Customer Service

How to Tackle Library Signage in a Pandemic and Make Visitors Feel Comfortable With Your New Rules

Has your library physically reopened? I am collecting the reopening experiences of library staff members of all levels. Whether your library is now doing curbside or drive-thru service, books by mail or in-person interactions, how are you, your coworkers, your... Continue Reading →

Tips for Dealing With Angry Patrons When Your Library Reopens

Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →

The Seven-Step Process to Empower Your Branch Staff and Turn Them into Incredible Library Marketing Ambassadors

I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and Iā€™ve been vigilant about using data to help me market my library with... Continue Reading →

I Asked a Podcast Host to Stop Interrupting His Guests. šŸ˜  What His Reaction Can Teach Us About Library Customer Service.

A few weeks ago, I had an incredibly disappointing interaction with a man I've looked up to for ages. I'm not going to name him or his website in this post. But I've been listening to his podcasts for more... Continue Reading →

Customer Is Not a Dirty Word! Why Libraries Should Shift Their Focus to Customer Experience to Stay Competitive and Relevant

I bet you've been part of a discussion at some point about the use of the word customer. It's happened to me several times in my nearly six years at my library, including this week. There are a lot of... Continue Reading →

The Best Thing You Can Do is Leave the Safety of Your Desk

I had an amazingly and scary experience this week. My library is in the very first stages of comprehensive facilities plan. With money from a levy passed by our county voters in May, we're going to renovate or rebuild ALL... Continue Reading →

You Don’t Need to Focus on Brand Awareness!

Prepare the pitchforks. I'm about to say something unpopular. A lot of libraries list brand awareness as one of their strategy and marketing goals. They believe their community doesn't know the library exists. Ā In the past, I've not objected to... Continue Reading →

Four Ways to Fire Up Your Social Media And Create Super Library Fans!

I see a new trend on social media forĀ libraries and I'm loving it! More libraries are reducingĀ the number of Tweets they send promoting programs and they're doing more curating and advocating for the library industry. I think that's great! It... Continue Reading →

How To Keep Customers From Wandering the Stacks (Unless They Really Want To!)

There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for many of our cardholders, efficiency is the name of the game. They're hoping to... Continue Reading →

A WordPress.com Website.

Up ↑

%d bloggers like this: