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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Customer Service

Want To Improve Your Productivity and Feel Pride in Your Work? Here Are the 7 Essential Habits of Highly Effective Library Marketers.

I'm 100 percent certain that everyone who reads this blog has heard of the book, "The 7 Habits of Highly Effective People" by Stephen Covey. Written in 1989, this self-help book has sold more than 25 million copies worldwide. Covey's... Continue Reading →

Direct Foot Traffic in Your Library Branch Using These Six Secrets for Helpful Wayfaring Signage

There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →

The Truly Engaged Library User: Why It’s Critical That Libraries Focus Less on Transactions and More on Relationships

I was asked a deep question this week. What is engagement? I mean, you might as well ask me to explain the meaning of life. (I'm kidding. Please don't ask me that question.) There are two ways to define engagement... Continue Reading →

Get Ready for 2021! How to Create an Effective Library Survey to Pinpoint the Needs of Your Community

If there was ever a time when your library would need to survey your community and cardholders, it’s now. This year has been wildly difficult for libraries and their communities. And the pandemic will be a factor in the lives... Continue Reading →

My Favorite 💜Ways to Use Customer or Patron Testimonials for Library Marketing!

Watch Now The Library Marketing Show, Episode 65In this episode, answers a viewer question about how to use customer testimonials for library marketing.Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.Do you have a... Continue Reading →

The BIG Debate: Should We Use the Word “Customer” to Describe Our Library Users?

Watch Now! The Library Marketing Show, Episode 60. Does it matter what we call people who use the library? A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link... Continue Reading →

I Took a Vacation… and Realized Two Big Things About Libraries and Library Marketing!

Watch Now The Library Marketing Show, Episode 57 Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you. And she shares kudos... Continue Reading →

Four Eye-Opening Library Marketing Lessons I Finally Learned When I Left My Library Job and Became a Regular Patron

It's been six months since I walked out of the Public Library of Cincinnati and Hamilton County for the last time as an employee.  You'd think that moving from library staffer to library patron wouldn't be that big of a... Continue Reading →

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