I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →
A few weeks ago, I had an incredibly disappointing interaction with a man I've looked up to for ages. I'm not going to name him or his website in this post. But I've been listening to his podcasts for more... Continue Reading →
I bet you've been part of a discussion at some point about the use of the word customer. It's happened to me several times in my nearly six years at my library, including this week. There are a lot of... Continue Reading →
I had an amazingly and scary experience this week. My library is in the very first stages of comprehensive facilities plan. With money from a levy passed by our county voters in May, we're going to renovate or rebuild ALL... Continue Reading →
Prepare the pitchforks. I'm about to say something unpopular. A lot of libraries list brand awareness as one of their strategy and marketing goals. They believe their community doesn't know the library exists. In the past, I've not objected to... Continue Reading →
I see a new trend on social media for libraries and I'm loving it! More libraries are reducing the number of Tweets they send promoting programs and they're doing more curating and advocating for the library industry. I think that's great! It... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for many of our cardholders, efficiency is the name of the game. They're hoping to... Continue Reading →
Your job as a library marketer is to ensure good customer service. If you don't believe me, read this blog by Jay Baer. He makes a clear case for why good customer service is crucial to the long-term success of any organization.... Continue Reading →
