Photo courtesy Cincinnati and Hamilton County Public Library My husband is an optimist. In April 2020, about a month into the pandemic, we learned that our planned family cruise was canceled. “No problem,” said my darling spouse. “We’ll rebook for... Continue Reading →
Photo courtesy Cincinnati and Hamilton County Public Library The best customer service experience I ever had was with a cell phone provider. No kidding. I was having issues getting my contacts to transfer to a new phone. The provider’s website... Continue Reading →
https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →
I'm 100 percent certain that everyone who reads this blog has heard of the book, "The 7 Habits of Highly Effective People" by Stephen Covey. Written in 1989, this self-help book has sold more than 25 million copies worldwide. Covey's... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →
I was asked a deep question this week. What is engagement? I mean, you might as well ask me to explain the meaning of life. (I'm kidding. Please don't ask me that question.) There are two ways to define engagement... Continue Reading →
If there was ever a time when your library would need to survey your community and cardholders, it’s now. This year has been wildly difficult for libraries and their communities. And the pandemic will be a factor in the lives... Continue Reading →
Watch Now The Library Marketing Show, Episode 65In this episode, answers a viewer question about how to use customer testimonials for library marketing.Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.Do you have a... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 