I recently read a beautiful post on Greenheart.org. It began with this insightful observation. "Language is one of the most important parts of any culture. It is the way by which people communicate with one another, build relationships, and create... Continue Reading →
Watch Now The Library Marketing​ Show, Episode 80 I recently learned that there are some library marketers who face push back when they try to make sure their marketing materials are accessible. Accessibility is a library mission. One in five... Continue Reading →
For three days this week, more than a thousand library employees took part in the Library Advocacy and Funding Conference, sponsored by EveryLibrary. The organization helps builds support for libraries across the United States. This is the first conference of... Continue Reading →
Libraries all over the world have one thing in common (besides books). If you look at the mission statement of most any library, you will likely find a sentence about equal access to information for all. I believe most libraries... Continue Reading →
In the United States, a week of riots and violence protesting racial inequities was enough to send me in paralysis of inaction. It was soul-crushing. Like many of you, I sat at my computer or scrolled through my phone. I... Continue Reading →
A few months ago, the Urban Library Council's Marketing and Communications team organized a conference call with library marketers across the United States. Part of the conversation focused on diversity in library marketing. It's an important topic and frankly, I... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 