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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Email Marketing

Frustrated with Your Library Marketing Newsletter? Here’s Why You’re Not Getting the Results You Want AND How to Fix It

I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →

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The Library Marketing Show Episode 10: Why Email Marketing is the BEST THING EVER for Libraries

Watch Now Library News: IFLA's new Idea Store! I'm obsessed. It's a great place to exchange ideas. Check it out here. Reader question: Leigh of Pikes Peak Library District asked: I'd like to talk about how to convince the powers-that-be... Continue Reading →

Email is Not Dead! Here are Eight New Ways to Help You Get the Best Results With Your Library Email Marketing

I have a thing for email marketing. I think it's fun. I like trying to figure out all the pieces. Which subject line is best? To emoji or not to emoji? How much text? What should it say?  What kind... Continue Reading →

The Step-by-Step Method for Figuring Out the Best Time to Send Library Marketing Emails and Why You Should Never Stop Experimenting!

I spend a good portion of my day as a library marketer trying to figure out how my cardholders live their lives. What do they do? When to they do it? What parts of their life are difficult? What parts... Continue Reading →

The Tiny Little Mistakes That Ruin Your Library Marketing Emails AND How to Fix Them!

NEW LIVE LIBRARY MARKETING SHOW ON INSTAGRAM! I've decided to try a new thing! I'll be doing a live Instagram Q&A and discussion about Library Marketing. The sessions will be every Tuesday at noon ET (10 a.m. Central and 9... Continue Reading →

How to Hook New Cardholders and Make Them Loyal with Email

We talk a lot about emailing our cardholders with information about new products, services, and collection items. But you can also use your email list in a powerful way to reach people who have just signed up for a library... Continue Reading →

Teens Read Emails. Here’s How To Make Sure They Notice Yours!

I live with two teenagers. They love their mobile devices. They are avid users of social media. They also check their email often. You might think that's a fluke. For a long time, I did! I thought that my nagging... Continue Reading →

Powerful Things You Can Do to Convert Cardholders

This is the second in a two-part series on how to improve the metrics that really matter for library marketing emails. To read the first part on how to improve your library email click-thru rate, click here. The other important... Continue Reading →

This Advice Will Boost Your Library Marketing Email Click-Thru Rates

A few months ago, I wrote a post about email vanity metrics. Those are the statistics like open rates that make us feel good. But if we're being honest, they're relatively meaningless. The meaningful metrics like click-thru and conversion rates... Continue Reading →

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