The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →
Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.
If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →
WATCH NOW The Library Marketing Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →
Watch Now The Library Marketing Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →
This week, I heard a truism about email marketing. Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.” When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →
Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →
Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →
This is the second in a two-part series on email marketing for libraries. Read part one here. At the Library Advocacy and Funding Conference in September, a new buzzword seemed to be on the lips of many of the presenters.... Continue Reading →
This is the first in a two-part series on email marketing for libraries. Part two is here. If there is one thing that I know about library promotion, it's this: If you want to be successful in library email marketing,... Continue Reading →
