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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Email Marketing

ūü§ĮThe Latest Mind-Blowing Data on Email Marketing That Made Me Rethink Everything I Know AND What That Means for Your Library

The most powerful tool you have to reach your community is email. I know there are some readers who don't believe me. But here's a fact that cannot be denied: 90 percent of Americans over the age of 15 use... Continue Reading →

12 Super Easy and Incredibly Effective Ways To Get More People To Sign Up for Your Library‚Äôs Email Subscriber Lists

Special Request: Please fill out this one-question survey about your library's social media use. Thank you! For libraries large and small, public, private, and academic, there is but one powerful promotional tool that you can use to reach as many... Continue Reading →

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

I have an obsession. I check my holds list on my library's website pretty much every single day. This is no lie. At my library, each cardholder has a dashboard. You can see all the items you've put on hold... Continue Reading →

Timing Is Everything: How To Determine the Perfect Day and Time To Send Library Emails

The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic. How do your cardholders learn about new services? How do they find their next great read? How do... Continue Reading →

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

If you want your community members to do something, you must tell them what you want them to do. Explicitly. That means you must add an amazing call to action for every promotional piece you create. What Is a Call... Continue Reading →

Why NOW Is the Time To Experiment With Your Library Marketing and Promotions!

WATCH NOW The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →

Try These Two Fun Tests To Improve the Effectiveness of Your Library Promotional Emails!

Watch Now The Library Marketing‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč‚Äč Show, Episode 94 In this episode, I'm sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries. Kudos go to the Chicago Public Library for their... Continue Reading →

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

This week, I heard a truism about email marketing. Marketing expert Ann Handley said, ‚ÄúEmail is the only place where people, not algorithms, are in control.‚ÄĚ When the pandemic struck, email became the only reliable way libraries had to communicate... Continue Reading →

There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

Watch Now The Library Marketing Show, Episode 82 In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I'll... Continue Reading →

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