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12 Super Easy and Incredibly Effective Ways To Get More People To Sign Up for Your Library’s Email Subscriber Lists

Photo courtesy Public Library of Cincinnati and Hamilton County Digital Library.

For libraries large and small, public, private, and academic, there is but one powerful promotional tool that you can use to reach as many people as possible.

It’s an email.

When you have limited staff, limited time, and an audience that is scattered across a large geographic area or is not comfortable coming into the building, email is the most effective method of communication. 

And while the digital divide is still a very real and present problem for many communities, access to the internet is improving.

The latest Pew Research Center study released in August of this year shows that rural residents have seen a nine-percentage point rise in home broadband adoption in the last five years. 72 percent of rural Americans have high-speed internet access. Smartphone ownership also rose nine percentage points among rural residents in the past three years. 

That’s a significant portion of your audience that’s reachable by email. 

And the beautiful part is when you build a subscriber list, it’s all yours. No algorithm can touch it! 

Segmenting your audience by their self-identified interests is the most effective way to market your library by email. Once you’ve created your segments, the next step is to build your subscriber lists. That’s your golden ticket to promotional success.

Here are 12 super easy ways to do that. 

Sign up people whenever you interact with them. 

I’ve got a thing for candles that smell like baked goods.

Every single time I stock up at Bath and Body Works or Yankee Candle, I am asked for my email at checkout. And I always give it to the cashier.

Why? Because I know I’ll be sent coupons. This means I’ll be able to enjoy the scent of sugar cookies or freshly baked apples wafting through my house without having to turn on my oven.

Every time your library staff talks with a patron, whether it’s by phone, chat, at the desk, or at outreach events, they should be asking for their email. Train staff to ask for email at every opportunity.

Create a form sign up for holds and self-service checkouts. 

Some of our patrons prefer not to interact with staff. They love self-service. They may dart in and out of your building to get their holds. (That’s me!)

For these low-interaction patrons, create a form as a bookmark. Ask for the person’s name and email. If you have segmented email lists, you can ask them to check off the ones they’d like to subscribe to. They can return the form when they return their items. Or, even easier…

Add an opt-in page to your website. 

Your bookmark can simply include the URL to a landing page on your library website where people can opt-in to your segmented lists. You might also include a QR code that takes people directly to your opt-in page.

An opt-in page is also handy for the next four suggestions.

Ask staff to include a link to your opt-in page in their email signatures.

Library staff send a lot of emails to patrons, community members, presenters, and stakeholders. They can help build your subscriber lists by including a line with an embedded link to your opt-in page in their email signature.

Start an opt-in campaign.

Send an email to your current subscribers and ask them to opt-in to other segmented lists. You can also give them the option to opt-out of any lists they may not be interested in any longer.

It may seem counterintuitive to remove people from your email list to grow your email list. But your current email subscribers are more likely to engage with other lists.

Also, their interests may have changed since they signed up. Give them the chance to update their subscriptions. They’ll be more likely to engage with the emails you send to them.  

Cross-promote your least popular list to subscribers of your most popular lists.

Experiment with cross-promotion to give your least popular lists improved visibility. Include a few teaser lines in your email or e-newsletter and a link to sign up.

Promote your lists on your social media cover photos or headers.

Pick a list to promote by looking at the demographics for each of the social media platforms your library uses. You’ll be able to pinpoint which of your segmented lists will resonate the most with the followers of that platform.

Or you can highlight your opt-in page, where people can choose from all your lists. Then create a high-quality graphic and include instructions for signing up in the caption, and watch your list grow.

Share email previews on your library’s social media accounts.

Sharing a portion of your emails or e-newsletters is a great way to attract your audiences and entice them to join your email list.

Doing this demonstrates the value of your library and your email messages. Community members will be more likely to sign up if you give them a preview of what you’ll be sending them.

Promote your emails in your YouTube video descriptions.

Include a plug for your email lists every time you upload a video. One line at the beginning or end of your video description is all you need.

This is especially effective if you create a how-to video. Tell your viewers that they can sign up for more informative content and instruction by clicking the link in your description.

Promote your emails on your blog

For every blog post you publish, include a line that asks readers to sign up for one of your subscriber lists.

This works well when you match the content of the list with the content of your blog post.

Put the “ask line” somewhere in the first two-thirds of the blog post to catch readers who might not read your post all the way to the end.

Encourage subscribers to forward your emails.

Include social sharing buttons and an “Email to a Friend” button in your emails. Also, at the bottom of your emails, include a “Subscribe” call to action with a link so that the people receiving the forwarded emails can easily opt-in too!

Send great content.

If your emails are informative and interesting, your library will get a reputation… a good one.

Your communications will be viewed as valuable. People will always look forward to receiving your emails. They’ll be more likely to forward them to their friends, family, and co-workers. And this will help you to gather additional subscribers.

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Timing Is Everything: How To Determine the Perfect Day and Time To Send Library Emails

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Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

1

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

Photo of a man in the library stacks, vintage, courtesy Public Library of Cincinnati and Hamilton County's Digital collection.

I have an obsession.

I check my holds list on my library’s website pretty much every single day.

This is no lie.

At my library, each cardholder has a dashboard. You can see all the items you’ve put on hold and how many cardholders are in line in front of you.

You can also put books, DVDs, and CDs on a “for later” shelf. If you’re like me, you’ll check that shelf religiously.

After checking my print item holds, I open the Libby app and check the status of all the audiobooks I’ve put on hold. I try to guess which audiobook has the best potential to be made available at the exact moment I finish my current audiobook.

That’s totally normal, right?

I promise you that there are thousands, nay, tens of thousands of readers who partake in this same obsessive routine. Libraries who capitalize on that obsession get higher circulation numbers. And the more people engage with your collection, the more they are likely to engage with other parts of your library.

That’s why I am an advocate for robust and strategic collection promotion. But most library marketing teams spend their energy and resources promoting programs.

I was at the Association of Rural and Small Libraries Conference last week (shoutout to my new friends!). I asked the group where their library spends most of its promotional resources (time and energy).

75 percent said promoting programs and events. A mere FOUR PERCENT said promoting their collection.

(Excuse me now while I have a short cry).

These libraries are missing a crucial fact about their cardholders.

People want the collection items. That’s why people get a card. And that’s the main way people use their card once they’ve got it.

The Public Library Survey Report‘s latest data, released in August, showed that there were 2.2 billion items circulated in 2019, about seven items per person in the United States.

By comparison, there are almost 125 million program attendees at public libraries. If each of those attendees only attended one program, that would account for only 38 percent of the total population in the U.S.

And most libraries spend significantly more on their collection than they do on anything else. Library Journal’s 2021 Budgets and Funding Survey shows that libraries spent 11.2 percent of their total budget on materials in 2020.

I am certain the data for other countries is similar.

If your library is putting resources into your collection, you must promote it. That’s the truth no matter what size library you work in.

But my gosh does it seem intimidating. Where do you start? And how do you get the most bang for your buck, in terms of circulation success?

Here are four easy things you should do right now to promote your collection. Because it’s what your community wants and needs from you.

Create FOMO with email.

Last month, I spoke to a self-described “library fan” who confessed to me that she often buys books because she didn’t know her library had new titles for checkout.

Most people don’t even think about turning to the library when their favorite author releases a new book. A concentrated collection marketing effort will change that.

Holds are a promotional opportunity. And the Fear of Missing Out (FOMO) is a real and tangible driver of promotional success.

So, promote your titles, especially new titles, using email. Include a line telling your cardholders that they are getting a jump on the holds list. Your most avid cardholders will pounce at the chance.

You can start small. Send an email once a month promoting three titles. Include a link to your catalog that will allow people to check that title out in whatever format they prefer.

All you need to do is include the book jackets, a short annotation, and a link. There are email programs designed specifically for libraries that make this process super easy.

You can also create a list of titles that aren’t new, but that are related by story element to the new titles which are the primary focus of your email. Give cardholders the option to check out these older titles while they wait for the newer titles.

Make sure you track holds and checkouts of the titles you promote in your email. That will give you some data to help you make decisions about what to promote next month. It will also be proof of the effectiveness of your work.

In my experience, one email a month can drive a circulation increase on average anywhere from 125 percent to 375 percent!

Strategically “upsell” your collection

Upselling is a sales term in which customers are encouraged to buy a more expensive version of a product than they originally intended.

Libraries can upsell too. We want our cardholders to end up checking out more items than they originally intended!

To do that, we must always be thinking of ways to offer other collection items to patrons as they checkout.

For instance, if you are running your library’s drive-thru window and a patron comes to pick up their hold on a memoir by a rock star, you can encourage them to log onto your library’s website to listen to that musician’s streaming music.

Or maybe you notice a patron bringing a stack of Regency-era books to your checkout desk. Suggest that the patron also check out DVDs of movies like “Pride and Prejudice”.

If your library is doing a screening of a kids’ movie, be sure to have an abundant number of books for kids in the same genre so that your patrons can leave the movie with a stack of books to read at home.

Look for every opportunity to encourage your patrons to check out more materials.

Harness the power of an eye-catching book cover.

Publishers understand the psychological impact of a good book cover. They spend a ton of money and research to pick the most engaging cover. We can use that to our advantage when we promote collection items.

On digital platforms, you’re trying to get people to stop scrolling as they move their feed. And a beautiful book cover works great for this purpose.

You can also put this concept to work for in-person book displays. Put your books face out. You want people to be drawn in by the beauty of the book cover.

Let someone else pick the items.

Delegate the selection of items to promote to the people who know what they’re doing–your collection or materials selection department.

Or ask the general staff of your library for recommendations. Librarians love it when you ask them what they’re reading. Your biggest problem will be whittling down the answers!

You can also crowdsource collection promotions from your followers. Ask people to share their book recommendations with you on social media or by emailing you.

You can even ask them to record a short video of themselves making their recommendations. Then you can share that content! You can even make a poster or sign featuring a photo of your patron and their book recommendations.

Want to talk more about collection promotion? Send me your questions or comments.

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Subscribe to this blog and you’ll receive an email every time I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page.

2

Timing Is Everything: How To Determine the Perfect Day and Time To Send Library Emails

Photo of a woman on a computer courtesy Public Library of Cincinnati and Hamilton County

The plain fact is: Next to the face-to-face interaction between librarians and community, an email list is your most effective library marketing tactic.

How do your cardholders learn about new services? How do they find their next great read? How do they figure out how to use parts of the collection they didn’t even know existed, like video streaming or eAudiobooks? You can tell them all about your library’s awesome resources by talking with them in their inbox.

If your library isn’t already collecting cardholder email addresses, please start now.

You’ll create emails with an enticing subject line. Your emails will contain great content that your recipients will want to read. And you’ll be tracking metrics so you can build on your successes.

As your finger hovers over the send button, you may find yourself facing another important decision.

When should I send the email?

Does the timing really matter?

The simple answer is yes.

A great headline and great content are only half the battle for your cardholders’ attention. You’re also competing with their personal schedule, other messages sitting in their inbox, and social media.

Your message is more likely to catch their attention if it lands in their inbox at the right time of day.

Your library is fighting with others for urgency. You want your recipient to say to him or herself, “I need to read this and act on it, right now!”

Getting that message in front of your audience at the right moment increases the open, click-through, and conversion rate because it takes advantage of that sense of urgency.

What the data tells us about the best time to send emails

I’ve done a lot of experimenting with time of day emailing over the course of my library marketing career.

There are three times of day to send messages for the most effective results.

  • Really early in the morning (by 5 a.m.)
  • Lunchtime (11 a.m. to 1 p.m.)
  • Before bed (between 8 and 10 p.m.)

The website Optinmonster calls these “key transition times.” And their research confirms what I learned.

A message sent in the early morning will be sitting in your cardholders mailbox when they first wake up. It’ll be among the first things they check. An email sent at lunch means it’ll be sitting there when they check their messages over their tuna sandwich. An email before bedtime means it’ll be there when they scroll through their emails while they watch a show or before they get ready for bed.

Optinmonster also recommends sending emails at 4 p.m., when people need a little distraction as they get through the last hours of their workday.

As for day of the week, most libraries should avoid sending emails on Mondays and weekends. The agency Wordstream says their data agrees with that assessment.

Your recipients inbox may be flooded with emails on Mondays. And on weekends, many people are running errands and doing other things with their friends and family. They’re less likely to check their inbox on a Saturday or Sunday. Case in point: I’m writing this on a Saturday. It’s 9 a.m. and I just realized I haven’t checked my email yet today!

But what works for me and what works for Optinmonster and Wordstream might not work for you.

It’s crucial that you do your own experimentation.

Try this Four Email Experiment to narrow down the best day and time for your audience.

For this experiment, use the same email for your test. Perhaps you have a weekly newsletter you send to parents, or a bi-weekly email that you send to people who regularly visit a certain library branch. Those emails will work perfectly for this experiment.

Try to keep the subject line for each of the four emails in your experiment similar. You’re testing for the best day and time, so you want to rule out other factors that may make an email more or less likely to be engaging.

Start by sending your email on Tuesday at 4 a.m. The next time you send it, schedule the email for Tuesday at noon. The following send, try Tuesday at 4 p.m. and finally, Tuesday at 8 p.m.

Track your open, click-through, and conversion rates on all these messages to see which is most effective. Work through each day of the week to see which days get you the most traction.

When you find a day and time that works best for your audience, stick to it for about six months. Continue to track your metrics over that six-month period to ensure you’re not seeing a slip in the numbers.

If, after six months, that day and time continues to be effective for you, you don’t need to run the experiment again.

But the habits of your audience may change during that time. Outside forces (like the pandemic) may affect the daily rituals of your recipients. You may need to run the experiment again if you see numbers slipping.

I have a special request.

I’m putting together a conference presentation and I’m looking for some examples.

  • Libraries that have reopened and have had some success drawing people back into the physical branch.
  • Libraries who believe they’ve figured out the hybrid program model.
  • Libraries who are trying to turn their pandemic digital users on to other services now that the library has reopened.

I’ve created a form so you can brag about your library.

I know you are doing amazing work. I want to highlight you on a national stage! Thank you in advance.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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3

Read Now! Seven Surefire Tips To Create an Effective Call to Action for Any Library Marketing Piece.

Photo courtesy Public Library of Cincinnati and Hamilton County Digital Library. Catalog Department approx. 1946.

If you want your community members to do something, you must tell them what you want them to do. Explicitly.

That means you must add an amazing call to action for every promotional piece you create.

What Is a Call to Action?

A Call to Action, or a CTA, is a phrase that is used to tell the someone exactly what action to take and how to take it.  It also implicitly provides the motivation for the recipient to take the action. 

A CTA can be as simple as two words “Read Now.” It may be longer: “Want to take the next step in your career? Take a free career assessment test on our library’s website.”

It may be a link to your website, catalog, chat service, or email box. It may tell community members to call a special phone number to speak with a librarian or visit a certain desk at the library to talk with staff.

The call to action gives the person consuming the promotional material the instructions for taking the next step to use library resources. It must be strong, clear, and commanding.

For most of us, the CTA is the last thing we think about when creating a promotional piece. Staff put their time and energy into creating the layout, adding the right image, making sure all the text details are correct, and timing the promotion for the perfect release.

But I encourage you to spend some time thinking through your CTAs early in the process of creating any marketing piece. Here are seven tips to remember when you create a CTA for any piece. Practice going through this list every time you do a promotion.  

Add your CTA tips in the comment section!

Use positive, active language in your call to action. 

Think of your CTA like a commandment. If you could order your community member to do something, what would you say?

Some examples of positive, active language which apply to libraries are:

  • Read
  • Watch
  • Download
  • Create
  • Join
  • Learn
  • Donate
  • Explore
  • Discover
  • Enter

You can also add a sense of urgency to your CTAs by adding the word “Now” as in “Read Now” or “Watch Now”.

Make your call to action as concise as possible.

For emails and digital signage try to keep your CTA between one and three words.

For flyers, bookmarks, posters, and videos, you can add a few more words like:

  • Register for this program
  • Place a hold on this book
  • Reserve your spot
  • Get the details
  • Sign up now
  • Read our step-by-step guide

For social media posts, a full sentence is good. But, on social media, put your sentence-long CTA into the text of your post, not as text inside the graphic or image you are attaching. If your CTA is in the image, use the one-to-three-word rule.

For blog posts, your CTA can be a longform sentence. Consider using bold text to draw the eye to that sentence. Or you can use a button (see the section on buttons below).

Try using the first person.

The marketing agency Unbounce did a fascinating study on CTAs and found that changing the text from the second person (“Register your child today”) to the first person (“Register my child today”) resulted in a 90 percent increase in clicks.

Your library can experiment using CTAs that say, “Reserve my spot” or “Get my personalized reading recommendations.” You may find that the change makes a difference in the number of people who take an action after seeing your promotional message.   

Put your call to action in a brightly colored box or circle.

There is something psychological about the look of a button that will compel your recipients to click on it.

The color of the button matters. You want something that’s eye-catching. You may be limited in your color choices depending on your library’s brand standards.

But, if you have room to experiment, read this fascinating post from marketing expert Neil Patel on color psychology. Then decide what kind of emotion or energy you want your CTA button to convey and choose the corresponding color.

CTA buttons work best in emails and newsletters. But try them also in promotions where you can’t click on a button, like bookmarks, flyers, posters, and digital sign promotions. The button will still serve the purpose of setting your CTA apart from the rest of the piece.

Put your call to action in the top one-third of whatever piece you are creating.

Moving your CTA “above the fold” as it’s called in the newspaper and magazine business, calls attention to the action you wish for your recipient to take. 

Add white space to the area around your call to action.

The extra white space helps create a visual break and draws the reader’s attention right where you want it. Extra white space is also good for anyone reading your digital library promotional piece on a mobile device. It creates a clear area for fingers to click.

Try to use as few calls to action as possible.  

You’ll want to focus the energy of your reader on the next action you wish for them to take. If you offer them too many potential actions, they’ll be overwhelmed and less likely to do anything!

For most promotional pieces, you’ll want only one CTA. This rule includes CTAs for email, digital signage, flyers, posters, bookmarks, social media posts, and videos.

The exceptions are blog posts and newsletters. For blog posts, my personal experience is that two or three CTAs work best. For newsletters, try to offer no more than five CTAs.

Did you notice where I took my own advice in this blog post?

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page.

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1

Why NOW Is the Time To Experiment With Your Library Marketing and Promotions!

WATCH NOW

The Library Marketing​​​​​​​​ Show, Episode 95

In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I’ll give you some ideas to help you do this, and I’ll explain why right now is the perfect time to try things you’ve never tried before.

Kudos go to the Iowa Library for the Blind and Print Disabled. They were honored by the Library of Congress for their work during the pandemic.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

1

Try These Two Fun Tests To Improve the Effectiveness of Your Library Promotional Emails!

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In this episode, I’m sharing two fun tests you can do that may lead to more effective email marketing messages for your libraries.

Kudos go to the Chicago Public Library for their initiative to include affordable housing units in the renovations of their library buildings. Check out the video for links to read more about this work.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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3

Take Your Library Email Newsletter to the Next Level with These Eight New Topic Ideas!

Photo courtesy Public Library of Cincinnati and Hamilton County

This week, I heard a truism about email marketing.

Marketing expert Ann Handley said, “Email is the only place where people, not algorithms, are in control.”

When the pandemic struck, email became the only reliable way libraries had to communicate with their patrons. More libraries are sending email newsletters. And they’ve gotten good at the basics.

So, it’s time to take the power of email newsletters to the next level.

Focus less on the news, more on the letter

Handley has one of the best newsletters I’ve ever seen. It stands out because she focuses less on the news part… and more on the letter. Sign up, and you’ll see what I mean.

What I’ve learned from Handley is that your newsletter is your opportunity to directly connect with cardholders in their inbox. What does your community need? What can you provide for them? And most importantly, how can your library demonstrate the way it is different than any other organization?

Ann recommends you lose the marketing voice for your newsletter. Instead, write as you would if you were trying to convince a friend or family member to use the library. Be personable and relatable. Your authentic voice will connect to your readers.

New topic ideas for your library email newsletter

Your library newsletter can and should contain more than book recommendations and announcements about programs and services. Here is a list of ideas that go beyond the typical library information.

Send simple how-to instructions for using your library.

There are all kinds of opportunities to share instructions. Write simple steps for using one of your services. Or share instructions on how to complete a task outside of your library, like fill out an absentee ballot form or make a COVID-19 vaccination appointment.

Step-by-by-step instructions shared in your newsletter will help you build a relationship and form trust with your community. It demonstrates your library’s ability to find solutions to your community’s most pressing problems.

Answer frequently asked questions.

Ask your front line staff, your chat service operator, or the person who handles your library’s main email inbox to share the questions they get most frequently from the public. Then, answer them in your newsletter!

Your email audience will learn new things about your library. You’ll make your library more accessible. And you’ll build trust with your community by proving your library is a place where answers are found.

Promote blog posts.

Use your newsletter to promote your blog and get more views.

Take the first few lines of your post and use them to tease your newsletter audience. Include a photo or graphic from the post to tie your newsletter into your blog. If you send one newsletter a month but post several blogs, tease each post and include a link. 

Your newsletter audience will be introduced to a new way to interact with and get news from your library. It will also give you valuable information about which blog posts your newsletter audience is interested in.

For instance, if you see that your newsletter audience always click on links for blog posts about genealogy and history, then you’ll know to write more posts on that topic and include them your next newsletter.

Promote your videos.

If your library is creating and posting videos on YouTube, Facebook, Vimeo, or another platform, your newsletter is the perfect place to give those videos an extra boost. As with the blog posts, share a sentence or two to entice your audience to click on a link to the video.

One note: Include a link to the video on the original platform to which you published. Don’t embed the video in your newsletter. Many email services view embedded video code as suspicious, and will mark your email as spam.

Create lists.

There’s a reason Buzzfeed articles are so popular… they contain listicles, which are articles that feature a numbered list (Hey, this post is a listicle of sorts!) A list is easy for your audience to digest and remember.

Create a top ten list of anything: your staff’s book picks, the ten things a patron can create in your Makerspace, the best albums to download from the library… the possibilities are endless. Your email readers will love it. You can even ask your readers to suggest a topic for a list in your next email newsletter!

Share social media content in your newsletter.

If you library had a popular social media post, you can replicate it by adding it to your newsletter.

For instance, if your library posted a book review that got a lot of comments, likes, and shares, put that post into your newsletter, along with a link so your patrons can visit the social media platform, see the original post, and interact with it.

Likewise, when your library gets a great piece of user-generated content, share it in your newsletter as well as on your social media audience. 

Share testimonials and reviews.

We know that trust is built between your community and your library through social proof: namely, other community members talking about how they’ve used and loved your library. So, when you get those reviews and testimonials, insert them into your newsletter.

You should also ask your email readers to share reviews and testimonials of your library. Include an easy way for them to send you feedback on what they love about your library. Then share those in your next newsletter and on social media.

Advocate your library.

As a library staffer, you likely know about all the good work your library is doing. But your community has a very limited understanding of the value of your work.

Your newsletter is a great way to begin to share examples and stories of how your library works to make your community a better place. Share short tidbits or an infographic to explain your library’s value.

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Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, Goodreads, and LinkedIn.

2

There is NO SUCH THING as Too Many Library Marketing Emails! Why Libraries are the Exception to the Rule.

Watch Now

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In this episode, I respond to the common misconception that a library can send too many emails and annoy their cardholders. Libraries are the exception to the email marketing rule and I’ll explain why that is.

Kudos in this episode go to the Dallas Public Library, who did a branch grand opening in the middle of the pandemic!

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week. Thanks for watching!

4

The Absolute MOST Important Step in Library Marketing…Revealed!

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The Library Marketing Show, Episode 79

In this episode, I’ll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step!

Kudos in this episode go to the Madison Library District for their commitment to marketing on Pinterest.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week.

Thanks for watching!

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