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The Library Marketing Live Show Episode 6: Figuring out Evergreen Content for a Library Blog

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What We Talked About

Shandi from the Illinios Heartland Library System sent me this question:  I just read your blog article “How to Launch a Library Blog.” I would love to hear more about this! Specific question: Our new website won’t be ready for maybe 8 months (at our current rate). I want to add a blog with the introduction of our new site. When do you suggest beginning to curate articles? I’m thinking I could start now with evergreen pieces, right? Thanks!

So I talked through my answer to that question and gave some advice for creating evergreen content for a library marketing blog. I’m excited to see what Shandi’s blog looks like and to read the content she curates.

If you’ve got a library blog that you really love, please let me know in the comments. I’m curating a list of great library blogs to share in a future post so get your nominations in! Thanks for the question, Shandi.

Stay in Touch

Thanks to everyone who attended the webinar with Library Journal and Recorded Books on July 25. I am going to answer all the questions either on the live show, on my blog, or via email so be watching for that!

I’m speaking at two conferences this fall and you can register for both on the Upcoming Events page. The OLC released their full agenda this week and it looks like a great conference. Plus, you’ll be able to tour my library!

Have an idea for the next Library Marketing Live Show? Submit it now.

We’ll chat on Instagram on Tuesday at noon EST for about 15 minutes. My handle is @Webmastergirl so follow me to see the show live!

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The Library Marketing Live Show Episode 5: Ideas for Marketing Your Library’s Collection

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Can you answer this super short survey about the live show? I need some feedback, please!

Things We Talked About

Collection marketing! Tracy from Wright Memorial Public Library asked to talk about marketing the collection. I do this at my library mainly through email and social media. I have a strong relationship with my friends in the Materials and Acquisition Selection department and I talked about that and why it’s important to not take it for granted that your cardholders know that the library has new materials.

Learn More

How to Pick Books and More for Collection Marketing

The Story of the Yeti: Why You Should Make Friends with Collection Developers

Stay in Touch

You still have time to register to attend the free webinar on digital promotions happening tomorrow, Thursday, July 25! You’ll find the link to that plus two conferences where I’ll be speaking on the events page.

Have an idea for the next Library Marketing Live Show? Submit it now.

We’ll chat on Instagram on Tuesday at noon EST for about 15 minutes. My handle is @Webmastergirl so follow me to see the show live!

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The Library Marketing Live Show Episode 3: When People Criticize Your Library Plus Should You Focus on Increasing Your Library’s Social Media Following?

The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don’t have the ability to edit video yet!!)

Watch it now

Things we talked about

How to handle criticism of your library. I shared an experience I had with a marketing expert that I look(ed) up to. I am thinking about the way he responded to me in terms of library marketing.

We all face criticism and we have to handle it in a professional and constructive manner. I’m thinking of taking this interaction and turning it into a learning experience by writing a blog post about how to handle criticism of your library.

If you have any thoughts on that subject or can share examples of how you or someone at your library deftly handled criticism from a customer, resident, taxpayer, stakeholder, or community leader, please let me know in the contact form at the bottom of this post.

We also talked about social media followers: do you need a bunch and how do you get more? The short answer is no and no. Watch the episode for a fuller explanation.

Social media is the topic of my talk at the Library Marketing and Communications  Conference in November! Register to attend that event plus register for a free webinar on digital promotions later this month. You’ll find links on the events page.

Have an idea for the next Library Marketing Live Show? Submit it now.

We’ll chat on Instagram on Tuesday at noon EST for about 20 minutes. My handle is @Webmastergirl so follow me to see the show live!

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