The good news: I finally got the screen recorder to work and I was able to upload the whole show to this post (including a funny bit at the beginning where I do my set up. I don’t have the ability to edit video yet!!)
Watch it now
Things we talked about
How to handle criticism of your library. I shared an experience I had with a marketing expert that I look(ed) up to. I am thinking about the way he responded to me in terms of library marketing.
We all face criticism and we have to handle it in a professional and constructive manner. I’m thinking of taking this interaction and turning it into a learning experience by writing a blog post about how to handle criticism of your library.
If you have any thoughts on that subject or can share examples of how you or someone at your library deftly handled criticism from a customer, resident, taxpayer, stakeholder, or community leader, please let me know in the contact form at the bottom of this post.
We also talked about social media followers: do you need a bunch and how do you get more? The short answer is no and no. Watch the episode for a fuller explanation.
Social media is the topic of my talk at the Library Marketing and Communications Conference in November! Register to attend that event plus register for a free webinar on digital promotions later this month. You’ll find links on the events page.
Have an idea for the next Library Marketing Live Show? Submit it now.
We’ll chat on Instagram on Tuesday at noon EST for about 20 minutes. My handle is @Webmastergirl so follow me to see the show live!
July 27, 2020 at 4:56 pm
Hello, my name is Ashdon and I am the Social Media and Programing Specialist at the Pea Ridge Community Library! We have gotten a lot of criticism recently for posting too much on social media. We’ve even had people reach out to us and tell us to “calm down!.” How do I approach this? I have decreased the amount of posting (1-2/day on FB, 2-3/ week on Insta and Twitter), but I have noticed a plateau in our engagement on social media. Help!!!
July 27, 2020 at 5:43 pm
Hey there Ashdon. Were these comments coming from your followers? If so, how many people were saying this. If your engagement has gone done after decreasing your posting, I’d increase it again. Data can drive this decision… social media data is pretty accurate. If someone doesn’t want to see as many posts from you, on Facebook they can control that by adjusting their notifications. Do what you have to do to get engagement!