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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Library Marketing Show

Behind the Scenes of The Library Marketing Show: Anyone Can Create Library Videos!

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The Library Marketing Show, Episode 70

In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She’ll take you behind the scenes. It’s a lot easier than you think… in fact, anyone can create videos!

Kudos in this episode go to the Tacoma Public Library for their innovative virtual programming for adults, including tutorials for how to use their digital resources.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Now, More Than Ever, Your Library MUST Market the Collection!📚📚 Here’s Why.

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The Library Marketing Show, Episode 69

In this episode, Angela explains why she believes that marketing your library’s collection will keep your library afloat during these trying times. She’ll lay out three reasons why at least 50 percent of your marketing should be promoting your collection.

Kudos in this episode go to Stacey Desroisers and Melissa Mannon who launched “The Curious Reader” podcast, a collaboration between the Goffstown Public Library and the local high school.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Library Programming and Promotions SHOULD Be BFFs! Here’s Why They Must Work Together.

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The Library Marketing Show, Episode 68

In this episode, Angela shows you three reasons why you must keep promotions in mind while you create your library programming.

Kudos in this episode came from Evelyn Shapiro from the Champaign Public Library for their series of Library Love videos.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

1

How to Gather Patron Stories for Library Promotion!

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The Library Marketing Show, Episode 67

In this episode, Angela answers a question from Emily Orischak, Community Relations Coordinator at Berks County Public Libraries. She wants to know how to gather stories from your library patrons about why they love and use the library! Angela shares some tips that any library can use.

Kudos in this episode comes from Carrie Weaver who nominated the Peters Township Public Library for the work they did promoting books during Banned Books Week.

Carrie said, “I have to nominate the staff members at my library who created an awesome video to explain Banned Book Week and show several examples of books that are banned. We also have a display of all of our banned books in the main lobby for people to check out and celebrate their right to read! I am so proud of them!”

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

1

Are My Library Email Metrics Good…. or Bad?! Here Are the Latest Stats to Help You Figure It Out.

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The Library Marketing Show, Episode 62

In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good!

She also shares Kudos with the Madison Public Library for their back-to-school teacher button project.

Check out the virtual conferences I’ll be attending. Let’s connect!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

5

The ONE Place Where You Can Market Your Library That You Might Not Have Thought Of!

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The Library Marketing Show, Episode 61

In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!

She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

1

The BIG Debate: Should We Use the Word “Customer” to Describe Our Library Users?

Should we use the word "customer" to describe our library users?

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The Library Marketing Show, Episode 60.

Does it matter what we call people who use the library?

A blog post by Ned Potter that prompted this episode. Watch the video to see my response and get a link to Potter’s post.

Also this week,  find out who was nominated by another library in their state for Kudos!!

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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Why Your Library Should Have One Social Media Account to RULE THEM ALL!

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The  Library Marketing Show, Episode 59

Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.

It’s a good question, and one that Angela gets all the time. Watch the video to find out what she advises.

Kudos this week to the Public Library of Cincinnati and Hamilton County for unveiling a new website and branding in the midst of a pandemic!  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

2

What to Do When Someone Tells Your Library to CALM DOWN on Social Media!

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The  Library Marketing Show, Episode 58

Angela is back in her outdoor work space. She answers a question from a viewer who said: “We have gotten a lot of criticism recently for posting too much on social media. We’ve even had people reach out to us and tell us to ‘calm down!’ How do I approach this? I have decreased the amount of posting (1-2/day on FB, 2-3/ week on Insta and Twitter), but I have noticed a plateau in our engagement on social media. Help!!!”

Angela talks about what to do!  

Kudos this week to Mandel Public Library for an amazing post, which you can share if you give them credit.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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