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Library Marketing Show

How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

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Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: “Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in our service and I’m thinking a one-pager with some face to face training will help. Marketing teams (if the service is lucky to have one!!) are generally small and we need everyone to take ownership!”

Plus you’re gonna want to watch through the Kudos sections!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How to Use Tiered or Staggered Promotion in Your Library Marketing! The Library Marketing Show: Episode 25

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In this episode of The Library Marketing Show, Angela answers a webinar question: “How do you keep the public informed about what the library has to offer? Often we promote a new product or service, but if patron missed that wave of new promotion they probably don’t know about it (especially databases and other electronic resources). Do you ‘re-promote’ and how?”

I was at a conference where I heard a marketing expert named Andrew Davis talk about tiered distribution. The approach takes advantage of a consumer cycle of excitement. I talk about that in the video!

Also kudos to Champaign Public Library for their “Why People Love the Library” video. The production value is beautiful, and they did a really good job showing the library as a diverse, welcome space. They really give you a sense that their library is modern and more than books. The last soundbite is the best! Watch the video here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Welcome New Cardholders and Make Them ❤️ Your Library! The Library Marketing Show: Episode 24

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Lisa at Oshkosh Public Library asks “Do you have any examples of libraries that do an exceptional job welcoming new cardholders? What do they focus on when someone signs up for a library card? How do they follow up to gauge their new cardholders’ experiences and ultimately turn them into regular library users? I’m talking about libraries that do a great job engaging with new cardholders – not just bombarding them with all the rules involved with using the library.”

I use an email drip campaign to introduce the best of what my library offers. But readers, help a sister out! Tell us what you do in the comments.

KUDOS this week to the Princh blog for their blog article “Why The Library Intimidates Me.” It was heartbreaking and great food for thought for library marketers. Read it here.

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Don’t Forget This Important Step in Library Marketing! The Library Marketing Show: Episode 23

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There is ONE THING that many libraries miss when they are making big decision. This thing is super important to marketing and to serving our communities. In this episode,  learn about this step is, why it matters, and how I almost missed an opportunity to put this one thing to use when making changes to my library’s print publication!

Also Kudos go out to NoveList for the free book The Secret Language of Books, which is incredibly helpful for marketing your collection. You can get a free print or digital copy!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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The Top Five Reasons to Set Aside Time AND Budget to Attend #LMCC20! The Library Marketing Show: Episode 22

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Straight off the end of #LMCC19, I ran back to my room and rattled off the top five reasons YOU need to make sure you attend the Library Marketing and Communications Conference in November, 2020. The conference will be in Indianapolis, Indiana.  For more about what I learned at this year’s conference, read this.

And kudos to the organizers of this year’s conference. It was top-notch. The venue, the food, the speakers, the app, the registration information, the speaker process… everything was well-organized and smooth. This was the best conference experience I’ve ever had!

Have an idea for the next Library Marketing Live Show? Submit it now.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

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Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: “I’m the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides support services to the 19 member libraries in our county. As someone who stepped into this role two years ago where there was no strategic marketing plan in place, could you give some suggestions on best practices when creating a plan from scratch?”

Plus KUDOS go out to the Evanston Public Library in Illinois for their free book distribution centers. Find out why this is a great way to reach non-cardholders and get them introduced to the your library! Read all about their efforts here.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Show-and-Tell of the Best Kinds of Library Marketing Swag! Library Marketing Show: Episode 19

 

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This episode goes with this post about swag! I’ll show you some fun ideas for good swag for all your library marketing events. Be sure to COMMENT and tell everyone what your favorite swag purchase is!

Plus KUDOS to the St. Charles City-County Public Library in Missouri and Tiffani Stewart, who is their content writer and social media specialist. They created an infographic that helps explain the problems with the Macmillan eBook embargo and it’s been super successful, get lots of organic engagement on that library’s social media channels. Good job!

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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🤷If You’re New to Library Marketing, Where the Heck Do You Begin? The Library Marketing Show Episode 18

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In this episode, we answer a question from Megan from the Redford Township District Library in Michigan. She asks, “I’m brand new! New to the Redford library and new to the Library realm in general. I am two years out of college and my most recent marketing experience is in the automotive field (very different ). I am wondering where do I start? Tips & tricks for just starting off?”

I offer some advice and starting tips for Megan. Be sure to add your advice to the comments! Let’s crowd source a great experience for Megan’s first year as a library marketer!

I also offer kudos to the King County Library system in the state of Washington for their brave decision to stop buying eBooks from Macmillan. They did it in response to Macmillan’s decision to embargo new eBook sales to libraries for two months. It’s brave and if we all band together and follow their lead, we might be able to make a difference! Read this great article from Publisher’s Weekly on their decision.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Library Marketing Show Episode 17: 💰How to Convince Your Library to Get With the Times and Take Credit Card Donations!

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In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, “I’m struggling with getting our organization to see the value of opening up online donations. They see the cost of the transactions (usually about 3%) and are scared off, but I argue that only accepting checks is hurting our overall potential. Do you have any experience and advice about this?”

Also we hand out Kudos to Varnum Memorial Library in Jeffersonville, Vermont for their unique fundraiser–a calendar of nude local authors!  Here’s an NPR story about the calendar with photos… they’re are safe for work, I promise.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I just added a webinar so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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