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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Print Marketing

Marketing Your Library’s Annual Report: How to Get Staff to Help and Make Sure Everyone in Your Community Understands Your Value

Photo courtesy Cincinnati and Hamilton County Public Library Barbara Swinn knows what she’s doing. She’s worked with libraries for 40 years, most recently as manager of the flagship library for Explore York Libraries and Archives  She’s been awarded the British... Continue Reading →

DON’T Feel Conflicted About Digital vs. Print Promotions at Your Library! Here’s Why You Need Both. [VIDEO]

Watch Now The Library Marketing​​​​​​​​ Show, Episode 133: In this episode, I'll address a recent discussion in the chat of a virtual conference I attended. The commenter said, "I struggle with marketing our digital collection when my goal is getting... Continue Reading →

Four Steps to Transform Your Library’s Plain Old Newsletter into a Marketing Masterpiece (With Examples!)

I love to read anything in print. The texture and smell of the paper, the actual physical weight the words have in your hands, and the ability to re-read and annotate the pages give a sense of importance to the... Continue Reading →

Need a Free Stock Photo or Illustration for Your Library Promotions? Here are the Top Ten Websites Where You Can Find Them!

A picture is worth a thousand words. That's so true in marketing. The visual you choose to accompany your promotions can make all the difference. The quality of that image may determine whether a person engages with your content... or... Continue Reading →

Why NOW Is the Time To Experiment With Your Library Marketing and Promotions!

WATCH NOW The Library Marketing​​​​​​​​ Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →

The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →

📚I Was Wrong About Bookmarks! How to Use Print to Keep People Coming Back to the Library.

Watch Now The Library Marketing Show, Episode 81 When I worked at a large public library, I thought bookmarks were worthless in terms of library marketing. I was wrong! In this episode, I'll explain why I changed my mind. Plus... Continue Reading →

Seven Cheap and Clever Ways to Bridge the Digital Divide and Promote Your Library to People Who Don’t Have Internet Access

  If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

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