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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Print Marketing

📚I Was Wrong About Bookmarks! How to Use Print to Keep People Coming Back to the Library.

Watch Now The Library Marketing Show, Episode 81 When I worked at a large public library, I thought bookmarks were worthless in terms of library marketing. I was wrong! In this episode, I'll explain why I changed my mind. Plus... Continue Reading →

Seven Cheap and Clever Ways to Bridge the Digital Divide and Promote Your Library to People Who Don’t Have Internet Access

  If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →

The Nine Things You Need to Look for to Hire the Best Graphic Artist for Your Library Marketing

Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →

Break Free from the Poster-Flyer-Bookmark Cycle and Convince Your Library Co-Workers that Digital Marketing is Better than Print Marketing!

If there's one problem all library marketing professionals share, it's this: Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →

The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →

Frustrated with Your Library Marketing Newsletter? Here’s Why You’re Not Getting the Results You Want AND How to Fix It

I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →

How Can You Tell If People Want To Read Your Library’s Print Newsletter or Magazine? Some Not Exactly Scientific Ideas!

I love my library's print publication, Library Links. It's full of stories about the library, its staff, and its cardholders. It's fun to write. It fun to watch it transform from a bunch of Word documents into a legitimate magazine.... Continue Reading →

Five More Amazing Websites With Free Stock Photos For Your Library

More than I year ago I made a list of the top seven websites I use to find free marketing photos for my library. At the time, finding free photos with open copyright use was tricky. But in the span... Continue Reading →

Make the Most Beautiful Library Marketing Print Materials For Free!

Many of you are struggling to make all the print materials you need for your library on a tiny or nonexistent budget. You want your print materials to look professional but your background isn't in art. I want to help.... Continue Reading →

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