A picture is worth a thousand words. That's so true in marketing. The visual you choose to accompany your promotions can make all the difference. The quality of that image may determine whether a person engages with your content... or... Continue Reading →
WATCH NOW The Library Marketing Show, Episode 95 In this episode, I want to inspire you to experiment with your library marketing and promotions this summer. I'll give you some ideas to help you do this, and I'll explain why... Continue Reading →
I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →
Watch Now The Library Marketing Show, Episode 81 When I worked at a large public library, I thought bookmarks were worthless in terms of library marketing. I was wrong! In this episode, I'll explain why I changed my mind. Plus... Continue Reading →
If I had a nickel for every time I was asked, how do we promote our library to people who don't have internet access or who choose to live offline?, I'd be a rich woman. This problem has always... Continue Reading →
Confession: When I took this job in library marketing, I knew nothing about graphic design. And I mean LITERALLY NOTHING. I came from the world of TV news. There is no print element to that. All the graphics are done... Continue Reading →
If there's one problem all library marketing professionals share, it's this: Library staff ask us for lots of print promotional pieces: flyers, posters, and bookmarks. Then more posters and flyers and bookmarks. Unless you have a tight brand strategy with guidelines... Continue Reading →
Watch Now In this episode, we'll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN'T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and... Continue Reading →
I hold a controversial opinion. Newsletters are an ineffective tool for library marketing. I totally understand why libraries create them. Our customers are a wide and diverse audience and our budget is limited. Newsletters are an easy and efficient way... Continue Reading →
