There’s some exciting new advice on how to create engagement on your library’s Facebook page. The 8 new tips are in this episode of the Library Marketing Show.
Plus kudos goes to an academic librarian who recently received a huge award!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
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I’m sure you’ve heard by now that U.S. President Joe Biden has signed a bill banning TikTok in the United States. What would that mean for your library marketing?
Now that the dust has settled a bit on the coverage of the ban, and speculation from experts, we’ll dive into it in this episode of The Library Marketing Show.
Plus kudos goes to a library that received a Peabody Award nomination for their short-form video content!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
I have a bummer of a report to share with you today. However, it’s imperative because it may impact the way you use your library’s social media accounts to promote other content offerings from your library.
Buckle up! We will dive into that in this episode of The Library Marketing Show.
Plus, kudos go to a library that uses email to show off its accomplishments and prove its value to key stakeholders.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
Algorithm changes are an inevitable part of library social media. Normally, those changes spell bad news for libraries. But…
LinkedIn just changed its algorithm and those changes are good news for libraries! (Yippee!) I’ll outline the three new and improved LinkedIn algorithm changes and how they will positively impact your library’s posts in this episode.
Plus, kudos go to a library that brought a bunch of libraries together to create a viral video for Read Across America.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
You’re not imagining it: Engagement on Instagram Reels is going DOWN. And it’s happening not only to libraries but to content creators from all industries. What is going on?! And is there anything we can do to reverse this trend? We’ll dive into it in this episode of the Library Marketing Show.
Plus, kudos go to a library that’s been doing something that received coverage on a national television news program.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
Managing social media for a library is hard enough without trolls commenting on your promotional posts. But it does happen! So…
How do you handle it when someone hijacks the comment section of your library’s social media posts? I have some advice for you in this Library Marketing Show episode.
Plus, kudos go to a library that’s been doing something fun and unusual for more than 20 years to promote their collection!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
I have a new trick that I use in my own workday for posting across multiple social media platforms. It helps me stay within best practices in terms of post length. And this is one of those instances in which the robots are very helpful!
I will show you exactly how I do this, in this episode.
Plus, kudos go to an academic library that uses Instagram Live to build excitement and engagement.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
Not long ago, I got back in the social media game posting for the company I work for, NoveList. Very quickly, I remembered how difficult it is to get organic reach on regular Facebook feed posts!
But then I learned two little tricks that take me about 30 seconds a day. They work! So I’m going to share them with you in this episode
Plus, kudos go to a library that got national press coverage for an initiative to get people back into their physical branches.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
Photo courtesy Cincinnati and Hamilton County Public Library
Becky Denes grew up on the shores of Lake Erie and spent her formative years in the main branch of the Lorain Public Library System. She recalls hunting for new books, playing Oregon Trail and Where in the World is Carmen Sandiego on the PCs, researching local legends, and scrolling through microfilm for fun.
“As a twelve-year-old, I was even lucky enough to attend the dedication of the Toni Morrison Room at the branch,” remembers Becky. “I met Ms. Morrison, and she signed my mom’s copy of Beloved. For those who don’t know, she was born and raised in Lorain.”
Becky is now a reference specialist at the Amherst Public Library in Northern Ohio. And like many of you, her job includes library promotion.
“I am a one-person PR department,” explains Becky. “I oversee our community engagement, social media, most publications, and other marketing and public relations duties.”
“I post to Facebook and Instagram, typically 5 – 10 posts per week just depending on what we have going on, usually no more than 1 or 2 posts per day. I look at our social media accounts as an avenue for advertising, so most of our posts are program and event promotion and photos, and promotion of our eMedia and materials.”
I met Becky at the Library Marketing and Communications Conference in 2023. She went to the microphone at the end of a session and revealed the secret way she ensures her social media posts are seen by more people in her community.
She uses email.🤯
Becky got the idea to share Amherst Public Library’s social media post by email during the pandemic.
“When we closed at the beginning of the COVID pandemic in mid-March of 2020, like many other library marketers, our social media accounts became my main focus and were our primary form of communication with the public,” recalls Becky. “I did send out email updates as well, but day-to-day, I was posting multiple things on social media on a morning/afternoon/evening schedule.”
“Within the first week or two of this, one of our staff members reached out to me and asked how people who don’t have social media accounts would be able to follow along. This gave me the idea for the Weekly Roundup.”
I’ll be honest: I was flabbergasted by this idea. It never occurred to me to send an email of social media posts to library community members. But it turned out to be a highly effective marketing method for Becky.
“I sent out the first issue of the Weekly Roundup on April 4, 2020,” explains Becky. “It’s going on for almost four years now. It’s scheduled to send every Saturday morning at 8 am, with a two-week hiatus during the winter holidays.”
“The email includes anything that was posted on our social accounts for the week ahead that isn’t time-sensitive like program reminders the day before or the day of a program, for example.”
Becky says the emails are an effective way to reach people in her community of 33,000 residents.
“One of our former board members mentioned to me that several people have told her that they look forward to receiving them,” shares Becky. “Recently, one of my regular patrons asked me if I was the one who sent the emails and told me how much she likes the Weekly Roundup because she doesn’t use Facebook and it’s an easy way to keep up with what we’re doing.”
In addition to the ongoing social media email, this year Becky is considering a rebrand, including a style guide for her small library. She draws on other library marketers for inspiration.
“One of my favorite ideas came from Instagram, where a library that was closed for construction used the phrase, ‘Pardon our progress’”, says Becky. “I used the tagline for our expansion and renovation project that started a few months later in the summer of 2021. I really liked it because, as I told staff and colleagues, our expansion and renovation were something to celebrate, not something to apologize for.”
“While there are some best practices for library marketing, there’s no one-size-fits-all solution! What works for my community might not work for another, and vice versa. The best advice that I can give to anyone is to just try things to see what works.”
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
Super Library Marketing: Practical Tips and Ideas for Library Promotion 
Hijacked! 2 Tips for Responding When Trolls Comment On Your Library Social Media Accounts
Watch this video now
#LibraryMarketing Show, episode 234
Managing social media for a library is hard enough without trolls commenting on your promotional posts. But it does happen! So…
How do you handle it when someone hijacks the comment section of your library’s social media posts? I have some advice for you in this Library Marketing Show episode.
Plus, kudos go to a library that’s been doing something fun and unusual for more than 20 years to promote their collection!
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know here. And thanks for watching!
Miss the last episode? No worries!
Will I see you soon?
Subscribe to this blog and you’ll receive an email whenever I post. To do that, enter your email address and click on the “Follow” button in the lower left-hand corner of the page. You can also follow me on the following social media platforms:
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