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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Video Marketing

The 2021 Guide to Social Media for Libraries: YouTube

This is the fourth in a six-part series on social media best practices for libraries in 2021. Learn about Facebook here. Get the guide for Twitter here. And read everything you need to know about Instagram here.  I’m researching the... Continue Reading →

Behind the Scenes of The Library Marketing Show: Anyone Can Create Library Videos!

Watch Now The Library Marketing Show, Episode 70In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She'll take you behind the scenes. It's a lot easier than you think...... Continue Reading →

Going Live on Facebook? Here are Three Tips to Maximize the Reach of Your Library’s Virtual Programs

I don't ever want to hear anyone tell me ever again that libraries can't adapt and be flexible. My friends in the library world have proven their adaptability this year in dozens of ways. The biggest sea change is around... Continue Reading →

Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos

There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

Videos Can Reach Library Users at Home Now and in the Future. Here’s Your Starter Kit.

In a time of social isolation, video is a great way to communicate with patrons. A video can help you provide service to the community without having an open physical building. If you are nervous about using video for marketing,... Continue Reading →

The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

WATCH NOW The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts... Continue Reading →

The Latest Data on the Biggest Video Library Marketing Questions

Regular readers of this blog know that I love video marketing. So do most marketers. And so do our cardholders. A study released by Hubspot on video marketing found that video marketing has not yet reached its saturation point. More... Continue Reading →

Outstanding YouTube Channels Every Library Marketing Insider Must Watch

It's important to make professional growth a part of your day as a library marketer. How else will you get better at your job? Keeping up-to-date with changes in the marketing industry is difficult. You can read blogs and Tweets... Continue Reading →

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