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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Video Marketing

The 2022 Guide to Social Media for Libraries: YouTube

This is part of a series on social media best practices for libraries in 2022. These posts include best practices for the following platforms: FacebookInstagramTikTokLinkedInPinterest These are the top platforms used by libraries according to a survey I conducted. YouTube... Continue Reading →

Listening Is the Key: How One Woman Turned Her Superpower Into a Video Marketing Series That Changed Public Perception of Her Library

As you well know, libraries have changed, evolved, and adapted in some remarkable ways, particularly in the past 19 months. But past perception continues to be a real hurdle for libraries. Plenty of people who would call themselves a fan of the library don’t know all the things the... Continue Reading →

Which is the Best Platform for My Library’s Virtual Storytime Videos? Viewer Question Answered!

Watch Now The Library Marketing​ Show, Episode 87 In this episode, I'll answer a question from Jennifer from Lexington County Public Libraries. She writes, "Keeping in mind fair use guidelines, would it be better to post our virtual pre-recorded story... Continue Reading →

How to Reboot AND Optimize Your Library’s YouTube Channel for Marketing Success!

Watch Now The Library Marketing Show, Episode 84 In this episode, I'll answer a question from Jennifer of the Park Ridge Public Library. She asked, "What advice would you give to a library needing to reboot the way they use... Continue Reading →

The Absolute MOST Important Step in Library Marketing…Revealed!

Watch Now The Library Marketing Show, Episode 79 In this episode, I'll share the MOST IMPORTANT thing you need to do in library marketing and why you must make time for this step! Kudos in this episode go to the... Continue Reading →

Behind the Scenes of The Library Marketing Show: Anyone Can Create Library Videos!

Watch Now The Library Marketing Show, Episode 70In this episode, Angela answers a viewer question from Lori Hagen, who wanted to see how these videos come together. She'll take you behind the scenes. It's a lot easier than you think...... Continue Reading →

Going Live on Facebook? Here are Three Tips to Maximize the Reach of Your Library’s Virtual Programs

I don't ever want to hear anyone tell me ever again that libraries can't adapt and be flexible. My friends in the library world have proven their adaptability this year in dozens of ways. The biggest sea change is around... Continue Reading →

Virtual Library Programmers–Heads Up! Here’s a Super Easy, Step-by-Step Plan to Establish a Style Guide for Your Library Videos

There's a trend in library marketing now. It's born out of necessity and determination. More libraries are producing videos. They're using the format to deliver programs to their community. They're using video to explain the value of their library, as... Continue Reading →

Butts in Seats: Which Video Metrics Count as Attendance in the New World of Virtual Library Programming?

This week's post is inspired by a question on the Libraries and Social Media Facebook page. A library staff member asked this: "We're being asked to track the virtual 'butts in seats' numbers for each of our programs and also... Continue Reading →

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