Photo courtesy Cincinnati and Hamilton County Public Library I do my best writing in the darkness. I wake up most workdays around 5:30 a.m. I pour coffee and add enough creamer to turn the liquid from black to beige. Then... Continue Reading →
Does Your Community Feel Welcome At Your Library? Why Inclusive Language Is a Critical Part of Your Promotions.
I recently read a beautiful post on Greenheart.org. It began with this insightful observation. "Language is one of the most important parts of any culture. It is the way by which people communicate with one another, build relationships, and create... Continue Reading →
The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!
In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →
Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist
Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →
Watch Now The Library Marketing Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →
The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages
I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →
Library Marketing Show Episode 16: How to Gently But Firmly Get Any Department to Let You Handle Marketing Messages!
Watch Now In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I'll talk about how I... Continue Reading →