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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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Writing

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

Library Marketing Show Episode 16: How to Gently But Firmly Get Any Department to Let You Handle Marketing Messages!

Watch Now In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I'll talk about how I... Continue Reading →

How to Launch a Library Blog: A Guide to Pitching Your Idea and Getting It Off the Ground

We did a big, big thing at my library this year. We launched a blog. It's been a long time coming. I first pitched the idea of a blog to senior leadership in 2015. I created a document that explained... Continue Reading →

Nine Free Online Writing Tools To Help Add Clarity and Creativity to Your Writing Every Day!

I've been doing a lot of writing lately! Library marketing often means cranking out text for a variety of promotional pieces. Sometimes it's a long form article. Sometimes it's a few lines in an email. Sometimes it's a speech. Sometimes... Continue Reading →

Reporters Reveal How To Get More Press Coverage

(Read time: 3 minutes, 6 seconds) I have a confession to make. I don't know everything. I thought that I did! I spent 20 years in a TV newsroom. I thought I knew about how the media covers everything, including... Continue Reading →

Inspiring Advice From An Expert Blogger

A few months ago, I asked readers whether their library had a blog. 61 percent of respondents said no. I have to include myself in that statistic. And the more I think about it, the more that bothers me. Blog-less... Continue Reading →

How To Be a Journalist: Six Library Marketing Writing Tips

Sometimes, I really miss being a journalist. My former profession was difficult. It was grinding. It sometimes felt abusive. I'm a pretty positive person but honestly, after 19 years of working on stories about crime, drugs, death, families in crisis,... Continue Reading →

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