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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Writing

The Secret to Writing Engaging Copy for Any Library Promotion AND Getting Results Starts With a “KISS”!

In 1960, Kelly Johnson was the lead engineer at a division of Lockheed that made spy plans. One day, he handed a team of design engineers a handful of tools. Then he told the engineers that they must design a... Continue Reading →

Breaking News: Make Sure Your Library Gets More Press Coverage with These Six Tips from a Former Journalist

Before I worked in library marketing, I spent nearly 20 years as a broadcast television journalist. I was a newscast producer for a local TV station. I created a nightly newscast from scratch. I decided which stories would be told,... Continue Reading →

Two New Tools That Will Help You Write Better Library Promotional Copy!

Watch Now The Library Marketing​​​​​​​ Show, Episode 93 In this episode, I'm sharing two tools that will help you when you're writing any kind of library promotional copy for any type of marketing tactic. Kudos go to the Elizabeth Public... Continue Reading →

The Quest for Perfection May Spoil Your Library Promotions! How To Walk the Line During the Revision Process and Still Create Authentic Messages

I learned a skill as a journalist which has been invaluable to me as a marketer. As a journalist, I was an expert at knowing when to let go of a piece of content and send it out into space, even though... Continue Reading →

Worries in the Library World: Here are Answers to Your Four Biggest Library Marketing Concerns Right Now!

A few weeks ago, a good number of you were kind enough to respond to this question, "What is your biggest library marketing concern right now?" As you can imagine, many of those worries are not all marketing related. In... Continue Reading →

Attention! Here’s How to Write Headlines That People Simply Can’t Ignore for Any Piece of Content

In my former life as a web journalist for a television news station, crafting the best headline for each story was the most challenging part of my day. It was also the most crucial task. A compelling headline for any... Continue Reading →

Library Marketing Show Episode 16: How to Gently But Firmly Get Any Department to Let You Handle Marketing Messages!

Watch Now In this episode, we talk about an anonymous question from a reader who has a little problem: The departments in their library get upset when they re-write their text suggestions for marketing messages. I'll talk about how I... Continue Reading →

How to Launch a Library Blog: A Guide to Pitching Your Idea and Getting It Off the Ground

We did a big, big thing at my library this year. We launched a blog. It's been a long time coming. I first pitched the idea of a blog to senior leadership in 2015. I created a document that explained... Continue Reading →

Nine Free Online Writing Tools To Help Add Clarity and Creativity to Your Writing Every Day!

I've been doing a lot of writing lately! Library marketing often means cranking out text for a variety of promotional pieces. Sometimes it's a long form article. Sometimes it's a few lines in an email. Sometimes it's a speech. Sometimes... Continue Reading →

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