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Zoom Fatigue is RUINING My Library Programming! How the Heck Should Libraries Deal With That?

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The Library Marketing Show, Episode 71

In this episode, Angela answers a viewer question from Debbie Walter, who wanted to know how libraries can get people to attend virtual programs when so many people are suffering from “Zoom Fatigue.”

Kudos in this episode go to the Whatcom County Library System for a piece of user-generated content that they turned into a cute and exciting marketing piece.

Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!

Thanks for watching.

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The VERY LATEST Info on Pinterest and What It Means For Library Marketing!

The VERY LATEST Info on #Pinterest and What It Means For Library Marketing!

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The Library Marketing Show, Episode 56

Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest.

Also Kudos to the Monroe County Public Library in Bloomington, IN for their clever and cute “masks required” video. 

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

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This Free Tool Will COMPLETELY Change Your Library’s Social Media Posts!

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The Library Marketing Show, Episode 54

Angela shares a new free tool that will help you create social media posts that are optimized for each of the different platforms.

Also Kudos to the Vancouver Island Regional Library for their video “VRL: Stronger Than Ever.”

Click on the YouTube link above to watch the video, get the link for the free tool, and a link to Vancouver’s video.

Nominate someone to receive kudos and share your suggestions for a future Library Marketing Show topic by leaving a message in the comments.

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on the “Follow” button in the bottom left-hand corner of the page. Connect with me on YouTube, Twitter, Instagram, and LinkedIn. 

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Why Libraries Lost HUGE Parts of Their Patron Base During the Pandemic and How to Fix It

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The Library Marketing Show, Episode 53.

Angela issues a call to action to libraries to join in the movement to create a new utility… one that will ensure everyone in your community truly has access to library.

Also Kudos to the Nashville Public Library for their incredibly creative curbside video. You just have to watch it!  Nominate someone to receive kudos by commenting below or on SuperLibraryMarketing.com.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.

And subscribe to this series on YouTube to get a new video tip for libraries each week! Thanks for watching.

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COVID-19 is STRESSFUL for Library Workers. Here Are Tips to Help You Feel Better.

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The Library Marketing Show, Episode 52

Angela talks about the stress that many library staff feel because of the pandemic. The worries in our personal and professional lives are causing us to feel overwhelmed. It’s okay. You are not alone. Here is a great study about how stress affects your brain. Angela shares her personal tips for coping with stress in this unique time.

Do you have tips or coping mechanisms? Please share them in the comments.

Also Kudos to Rutherford County Library System IT Administrator, Kevin Robertson, for creating this great “bounce back” page of resources for patrons. Kevin was nominated by Carol Ghattas of Linebaugh Public Library. Nominate someone to receive kudos by commenting on this post.

What did you think of this episode? Do you have an episode suggestion? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!  

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Google’s New Social Media Platform and What it Means for Library Marketing!

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The Library Marketing Show, Episode 51

Angela talks about Google’s new Keen app, which appears to be a competitor for Pinterest. What does this new development mean? Does your library need to jump onboard?

Check it out here.

Also Kudos to Kelly Passek, a school librarian in VA. She is delivering books to the kids in her district by drone.  

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

You might also like these videos

Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

Email vs. Social Media: Which is Better for #LibraryMarketing Right Now?⚔️

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Should You Post Non-Library Content on Your Library’s Social Media Accounts? The Answer is…

 

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The Library Marketing Show, Episode 50

Angela answers a viewer question from a viewer who asked, “Is it okay to post non-library content on your library’s social media accounts?”

Also Kudos to Starkville Public Library in Starkville, Mississippi. See why Angela loves their storytime videos.

What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a nominee for the Kudos segment? Drop a comment below!

And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.

13

The Best Posts and Videos to Get Started in #LibraryMarketing! The Library Marketing Show: Episode 28

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The #LibraryMarketing Show, Episode 28: Brenna Jaco at the Lubbock Public Library in Lubbock, Texas submitted this question: “I just discovered your blog and I wish I had the time to go back and read all your posts from the beginning. In your opinion, what are the most important/useful/favorite blog posts and YouTube videos you’ve done over the years?”

Thanks for the question, Brenna! I give the top three blog posts and videos, ranked by views. That means other library marketing pros found them helpful. I hope you will too!

The Top video was Fighting Back Against the Endless Poster-Flyer-Bookmark Cycle! #LibraryMarketing Show: Episode 8.

A close second was Best Free Ways To Reach Non-Cardholders! #LibraryMarketing Show: Episode 13.

And finally, people love Advice for Digital Signage in Libraries! The #LibraryMarketing Show: Episode 21.

Now for the top three blog posts. The top post is The Best Library Customer Service Advice from an Expert! I interviewed Dan Gingiss, author of Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media.

People also love my early list of the best conference for library marketers. There’s no link because it’s outdated now, but a new list for 2020 is coming out on February 3rd!!

Finally, one of the most popular posts is about how my library increased participation in our summer reading program by 97% one year!

And KUDOS go out to the East Baton Rouge Parish Library System because they have a Library Road show! It’s a whole 30-minute show on YouTube.  It’s well-produced and informative. Great job!

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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How Much Library Marketing Should You Hand Over to Your Branches? The Library Marketing Show: Episode 26

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Erin at Casey Cardinia Libraries in Casey, Victoria, Australia, asks: “Could you talk about how marketing can support the branch and then what the branch can do locally on their own. It’s a constant thing coming up in our service and I’m thinking a one-pager with some face to face training will help. Marketing teams (if the service is lucky to have one!!) are generally small and we need everyone to take ownership!”

Plus you’re gonna want to watch through the Kudos sections!

Have an idea for the next Library Marketing Live Show? Submit it now.

Want more Library Marketing Show? Watch previous episodes!

Check the Upcoming Events page to see where I’ll be soon. Let’s connect!

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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