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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Angela Hursh

Should Libraries Accept Instagram Collaboration Requests?

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#LibraryMarketingShow, episode 338

More libraries are receiving Instagram collaboration requests. But figuring out which partnerships make sense isn’t always easy.

Some collaborations can expand your reach and strengthen community connections. Others may feel off-brand, unclear, or difficult to evaluate.

In this episode of The Library Marketing Show, I share four questions to help you decide when your library should accept an Instagram collaboration request, how to protect your brand, and how to recognize opportunities that are genuinely worth pursuing.

Plus, a library marketer receives kudos for their work transforming their library’s connection to the community.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

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Why Libraries Need to Act Like Book Experts Again!

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#LibraryMarketingShow, episode 337

There’s something that should feel completely obvious about libraries. But lately, it almost feels radical to say out loud: libraries are book experts.

Libraries build trust and relevance when they actively help patrons discover books, authors, and reading experiences, not just access materials.

In this episode of The Library Marketing Show, I explore what it means for libraries to reclaim that role and why leaning into book expertise could be one of the most powerful library marketing strategies we have.

Plus, a library is nominated for kudos for its inventive short-form video!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Kids Are Reading Less: How Libraries Can Respond

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#LibraryMarketingShow, episode 336

A new study suggests that kids are reading less. And while that trend is concerning, it also creates an important opportunity for libraries!

At a time when families, educators, and communities are worried about literacy and reading habits, libraries are uniquely positioned to become part of the solution.

In this episode of The Library Marketing Show, I break down what the research says, why it matters for libraries, and how you can use these insights to strengthen your library marketing and support literacy in your community.

Plus, kudos go to a group of libraries that received press coverage that you can emulate!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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How to Really Measure What’s Working in Library Marketing… Without Invading Patron Privacy

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#LibraryMarketingShow, episode 334

How do you prove your library marketing is working without tracking everything your patrons do?

It’s a challenge many library marketers face. You’re expected to show results, but the usual tools and tactics don’t always fit.

In this episode of The Library Marketing Show, I share a few meaningful metrics you can use to demonstrate impact while still respecting patron privacy.

Plus, we’ll give kudos to a library in the UK for their unusual “outreach librarian!”

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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How to Do Social Media When You Don’t Have Time or Staff!

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#LibraryMarketingShow, episode 333

Running social media for a library is challenging. Running it alone is something else entirely.

A viewer recently asked how one person is supposed to handle it all — and it’s a question many library marketers are quietly asking.

In this episode of The Library Marketing Show, I share strategies to help you stay consistent, reduce overwhelm, and focus your efforts where they’ll have the biggest impact.

Plus, we’ll share kudos for a library that received a huge shout-out from a major author in a major magazine.

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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AI Just Changed the Rules About Email Marketing. Here’s What Libraries Need to Know

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#LibraryMarketingShow, episode 332

You might be writing the same great library emails, but getting very different results lately.

That’s because email platforms like Gmail, Yahoo, and Outlook are changing how messages are delivered and displayed, with AI playing a bigger role than ever.

In this episode of The Library Marketing Show, I walk through what these changes mean and how to adjust your email marketing strategy to keep reaching your audience.

Plus, a library nominates their neighboring organization for kudos… find out why!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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Circulation Trends Every Library Marketer Should Know

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#LibraryMarketingShow, episode 331

Library circulation isn’t what it used to be — and that’s not necessarily a bad thing.

A viewer recently asked about these changes, so I dug into the data. In this episode of The Library Marketing Show, I walk through five circulation trends and what they mean for how libraries should market their collections moving forward.

Plus, we’ll give kudos to a library whose promotion helped some unhoused people move into a safer situation!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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How Libraries Can Promote Their Collections in the Age of AI

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#LibraryMarketingShow, episode 330

AI can generate quick answers, but that doesn’t mean it replaces the value of a library collection.

A viewer recently asked how libraries can promote their collections as an alternative to AI, and I thought it was a fascinating question.

In this episode of The Library Marketing Show, we explore ways to position the library’s collection as something deeper, richer, and more trustworthy than an AI summary.

Plus, find out why a project that involves the whole of the United States is getting kudos!

Do you have a suggestion for a future episode’s topic? Do you want to nominate someone for kudos? Let me know here.

Thanks for watching! 

P.S.: If you wish, you may download a transcript of this episode.

Miss the last episode? No worries! Watch it now.

Subscribe to this blog, and you’ll receive an email whenever I post. You can also follow me on the following social media platforms:

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