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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Angela Hursh

Does Your Library Really Understand Your Community? How To Use Emotion To Elevate Your Promotional Impact!

https://youtu.be/QYMWkVqpYg4 Hit the play button above to watch the video The Library Marketing​​​​​​​​ Show, Episode 171: In this episode, I'm going to share an example of a marketing campaign from the makers of the game Monopoly. This campaign uses a... Continue Reading →

How To Put Together a Promotional Email Drip Campaign for Your Library

Watch Now The Library Marketing​​​​​​​​ Show, Episode 98 In this episode, I'll explain what an email drip campaign is, why you might want to use a drip campaign for library promotions, and then HOW to actually put the campaign together!... Continue Reading →

How Far in Advance Can I Schedule My Library’s Social Media Posts??

Watch Now The Library Marketing Show, Episode 78 In this episode, I'll give my suggestions for programming your social media posts so you can get some time back in your schedule for all of the other stuff you do! Do... Continue Reading →

COME BACK TO THE LIBRARY! Ideas for How to Re-engage Inactive Cardholders.

Watch Now The Library Marketing Show, Episode 77 In this episode, I'll share some ideas for getting inactive cardholders to come back and use the library again. Thank you to Jackie from the Union County Library System for submitting this... Continue Reading →

Four Tips to Get Library Staff EXCITED About Sharing Ideas for Library Marketing!

Watch Now The Library Marketing Show, Episode 76 In this episode, I'll share some ideas for getting your fellow library staff members excited and energized to give you photos, ideas, and information that you can use for library marketing. Thank... Continue Reading →

🎉🥳The New Year is Here! Here are Five Things for Your Library to Promote in 2021.

Watch Now The Library Marketing Show, Episode 75 In this episode, I'll go over five library strategies for 2021. Kudos in this episode go to the Elsmere Library for a Facebook post and their fun cookie recipe exchange! Do you... Continue Reading →

Should My Library Spend 💵 on Social Media Ads?

Watch Now The Library Marketing Show, Episode 74In this episode, I talk about whether it's worth it for libraries to spend budget on social media ads! Do you agree with my assessment? Have you purchased ads on social media for... Continue Reading →

Use This Tool to Make Your Library Website Better Than Ever!

Watch Now The Library Marketing Show, Episode 73In this episode, I explain how Hotjar works to help you understand how people are using your library website... and how you can use that information to improve the user experience for your... Continue Reading →

COVID is Forcing My Library to Close Again! How Do I Communicate These Changes to My Patrons?

Watch Now The Library Marketing Show, Episode 72In this episode, Angela lays out a step-by-step plan for libraries who may be forced to close their physical buildings again because of rising COVID cases. Kudos in this episode go to the... Continue Reading →

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