Are We Promoting Books All Wrong?

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#LibraryMarketingShow, episode 346

When your library promotes a book, what benefit do you usually talk about?

Maybe it will help you learn something new. Build a skill. Expand your knowledge. Improve yourself.

Those are all good reasons to read, but what if we’re missing the reason people actually want books in their lives? We’ll get into it in this episode of The Library Marketing Show.

Plus, see how one Michigan library got a ton of fantastic publicity for two amazing programs.

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Angela Hursh, Library Marketing Expert

Angela Hursh is the Brand and Communication Director for the Cincinnati & Hamilton County Public Library. There, she leads the Library's strategic communications efforts, ensuring cohesive and impactful messaging across all platforms. This role is a homecoming of sorts: She spent nearly seven years as the Marketing Content Team Leader at the library, from 2013 to 2020. Between her two library stints, she worked for NoveList. She also has more than 20 years of experience as an Emmy-award-winning broadcast TV journalist. She is a 2023 Library Journal Mover & Shaker and a world class speaker.

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August 17, 2026

collection marketing, library marketing, Library Marketing Show

Angela Hursh, books, collection marketing, collection promotion, grosse pointe public library, library marketing, Library Marketing Show, Reading

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