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Angela Hursh

How to Create a Library Marketing Strategy from Scratch! The Library Marketing Show: Episode 20

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Your library has no strategic marketing plan in place! What do you do? Emily from Berks County Public Library System in Pennsylvania asked: “I’m the Community Relations Coordinator for the Berks County Public Library System. Our headquarters provides support services to the 19 member libraries in our county. As someone who stepped into this role two years ago where there was no strategic marketing plan in place, could you give some suggestions on best practices when creating a plan from scratch?”

Plus KUDOS go out to the Evanston Public Library in Illinois for their free book distribution centers. Find out why this is a great way to reach non-cardholders and get them introduced to the your library! Read all about their efforts here.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Show-and-Tell of the Best Kinds of Library Marketing Swag! Library Marketing Show: Episode 19

 

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This episode goes with this post about swag! I’ll show you some fun ideas for good swag for all your library marketing events. Be sure to COMMENT and tell everyone what your favorite swag purchase is!

Plus KUDOS to the St. Charles City-County Public Library in Missouri and Tiffani Stewart, who is their content writer and social media specialist. They created an infographic that helps explain the problems with the Macmillan eBook embargo and it’s been super successful, get lots of organic engagement on that library’s social media channels. Good job!

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I’m doing a webinar soon, so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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Library Marketing Show Episode 17: 💰How to Convince Your Library to Get With the Times and Take Credit Card Donations!

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In this episode, we take a question from Emily of North Kingstown Free Library in Rhode Island. She says, “I’m struggling with getting our organization to see the value of opening up online donations. They see the cost of the transactions (usually about 3%) and are scared off, but I argue that only accepting checks is hurting our overall potential. Do you have any experience and advice about this?”

Also we hand out Kudos to Varnum Memorial Library in Jeffersonville, Vermont for their unique fundraiser–a calendar of nude local authors!  Here’s an NPR story about the calendar with photos… they’re are safe for work, I promise.

Stay in Touch

Check the Upcoming Events page to see where I’ll be soon. Let’s connect! I just added a webinar so be sure to sign up… it’s free!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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The Library Marketing Show Episode 12: How to Convince People that Flyers ARE NOT the Be All, End All of Library Marketing!!

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In this episode, we’ll answer a reader question from Jenny at the Redwood City Public Library about how to address that age-old complaint: WHY CAN’T I HAVE MORE FLYERS? FLYERS ARE AMAZING! from your fellow library staff and how to convince them that digital promotions are worth time and effort. Thanks for the question, Jenny!

You can submit a question or a discussion topic by going to this page and filling out the form.

Also Kudos to Stark County Library in Canton, OH –find out why I think they’re amazing.

And a book review of “Calypso” by David Sedaris PLUS find out which book I couldn’t finish and why!

Stay in Touch

I’m speaking at two conferences this fall and you can register for both on the Upcoming Events page. I just finished the slides for OLC! I’m really excited about that one. Details about the talks at both conferences are on the page and more events are coming soon!

Have an idea for the next Library Marketing Live Show? Submit it now.

Subscribe to this blog and you’ll receive an email every time I post. To do that, click on “Follow” button in the bottom left-hand corner of the page. Connect with me on Twitter, Instagram, and LinkedIn.  

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