The Library Marketing Show, Episode 65
In this episode, answers a viewer question about how to use customer testimonials for library marketing.
Kudos in this episode goes to Madison County in Mississippi for creating a Virtual Library.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 64
In this episode, Angela shares a key point learned at the Library Advocacy and Funding Conference, sponsored by EveryLibrary. Presenter Kimberly Solarz Gordan shared three questions to ask yourself that will set your library apart and make your marketing inspirational.
Kudos in this episode goes to National Trust South East for their fun Twitter game of Clue, something I’d love to see a library replicate.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
The Library Marketing Show, Episode 63
In this episode, Angela answers a viewer request. “I need help justifying to my people why our organization should have a targeted strategy rather than just ‘will you post this, please?'”
She also shares Kudos with the blog, Ontarian Librarian.
Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments.
And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.
The Library Marketing Show, Episode 62
In this episode, Angela shares the latest metrics on open and click-thru rates for library email marketing and helps you figure out what metrics are good!
She also shares Kudos with the Madison Public Library for their back-to-school teacher button project.
Check out the virtual conferences I’ll be attending. Let’s connect!
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 61
In this episode, Angela reveals the tiny piece of real estate where you can market your library that you might not have thought of!
She also shares Kudos with the Tavistock Library in the UK for their reopening video which they did like an airline safety message.
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 59
Angela answers a question from a viewer, who wishes to remain anonymous, about whether their library should have one social media account per platform for the entire library system.
It’s a good question, and one that Angela gets all the time. Watch the video to find out what she advises.
Kudos this week to the Public Library of Cincinnati and Hamilton County for unveiling a new website and branding in the midst of a pandemic!
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.
The Library Marketing Show, Episode 58
Angela is back in her outdoor work space. She answers a question from a viewer who said: “We have gotten a lot of criticism recently for posting too much on social media. We’ve even had people reach out to us and tell us to ‘calm down!’ How do I approach this? I have decreased the amount of posting (1-2/day on FB, 2-3/ week on Insta and Twitter), but I have noticed a plateau in our engagement on social media. Help!!!”
Angela talks about what to do!
Kudos this week to Mandel Public Library for an amazing post, which you can share if you give them credit.
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Want to nominate someone for kudos? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 57
Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you.
And she shares kudos this week for all the libraries who managed to pivot super fast and make their Summer Reading work in a pandemic. It was HARD WORK and you deserve kudos! 👏👏
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have a suggestion for a topic for a future episode? Let me know in the comments. And subscribe to this series to get a new video tip for libraries each week!
Thanks for watching.
The Library Marketing Show, Episode 56
Angela reveals the juicy nuggets inside the Pinterest Advertising Guide and explains how this new info applies to libraries doing marketing on Pinterest.
Also Kudos to the Monroe County Public Library in Bloomington, IN for their clever and cute “masks required” video.
What did you think of this episode? Are you struggling with marketing and promotion right now? Do you have an episode suggestion? Let me know in the comments.
And subscribe to this series to get a new video tip for libraries each week! Thanks for watching.
Super Library Marketing: Practical Tips and Ideas for Library Promotion 