I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →
Watch it now Can you answer this super short survey about the live show? I need some feedback, please! Things We Talked About Collection marketing! Tracy from Wright Memorial Public Library asked to talk about marketing the collection. I do... Continue Reading →
I am not a librarian but sometimes I play one at work sometimes. One of my favorite parts of the marketing my public library is choosing books, eBooks, audiobooks, movies, and magazines to promote to our cardholders. Collection marketing is... Continue Reading →
At work this week, I've been heads down in a statistical review of the library's marketing efforts over the last six months. My desk is littered with spreadsheets and highlighters, and my brain is calculating a never-ending stream of data. And I love... Continue Reading →
