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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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collections and marketing

Beginner’s Guide to Promoting Your Collection: How to Get Started and Drive Circulation at Your Library

I have an obsession. I check my holds list on my library's website pretty much every single day. This is no lie. At my library, each cardholder has a dashboard. You can see all the items you've put on hold... Continue Reading →

Seven Big Revelations I Had About Library Collection Marketing and How You Can Avoid Making the Same Mistakes

Four weeks ago, I started my new job. In my previous role at a major metropolitan system serving a population of nearly a million people, I thought I knew people who were wild about books. But these folks at my... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

The Library Marketing Live Show Episode 5: Ideas for Marketing Your Library’s Collection

Watch it now Can you answer this super short survey about the live show? I need some feedback, please! Things We Talked About Collection marketing! Tracy from Wright Memorial Public Library asked to talk about marketing the collection. I do... Continue Reading →

The Story of the Yeti: Why You Should Make Friends with Collection Developers

At work this week, I've been heads down in a statistical review of the library's marketing efforts over the last six months. My desk is littered with spreadsheets and highlighters, and my brain is calculating a never-ending stream of data. And I love... Continue Reading →

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