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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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collections marketing

Seven Big Revelations I Had About Library Collection Marketing and How You Can Avoid Making the Same Mistakes

Four weeks ago, I started my new job. In my previous role at a major metropolitan system serving a population of nearly a million people, I thought I knew people who were wild about books. But these folks at my... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story.┬áSo why, my dear friends, do library... Continue Reading →

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