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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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collections marketing

Seven Big Revelations I Had About Library Collection Marketing and How You Can Avoid Making the Same Mistakes

Four weeks ago, I started my new job. In my previous role at a major metropolitan system serving a population of nearly a million people, I thought I knew people who were wild about books. But these folks at my... Continue Reading →

Libraries are Winning the Relevancy War! Why Now is the Perfect Time to Banish Your Fear and Promote Your Books

I have a confession to make. For more than a year now, I've been amid an internal struggle that caused me some anguish. It started when I realized that I was hearing the same phrase from many administrators and staff... Continue Reading →

How to Pick Books and More for Collection Marketing

I am not a librarian but sometimes I play one at work sometimes. One of my favorite parts of the marketing my public library is choosing books, eBooks, audiobooks, movies, and magazines to promote to our cardholders. Collection marketing is... Continue Reading →

The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story.┬áSo why, my dear friends, do library... Continue Reading →

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