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Super Library Marketing: All kinds of marketing ideas for all kinds of libraries.

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collections marketing

How to Pick Books and More for Collection Marketing

I am not a librarian but sometimes I play one at work sometimes. One of my favorite parts of the marketing my public library is choosing books, eBooks, audiobooks, movies, and magazines to promote to our cardholders. Collection marketing is... Continue Reading →

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The Million-Dollar Reason You Need to Market Your Library’s Collection

$250,000 vs. $8 million. That's the spread between the amount my library spends on programming and the amount they spend on collections. I bet if you checked your library, you'd find a similar story.┬áSo why, my dear friends, do library... Continue Reading →

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