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Super Library Marketing: Practical Tips and Ideas for Library Promotion

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Customer Service

Direct Foot Traffic in Your Library Branch Using These Six Secrets for Helpful Wayfaring Signage

There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →

Two Key Areas of Marketing Focus That Will Deepen Your Community’s Loyalty to Your Library and Create the Truly Engaged Library User

Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →

The Truly Engaged Library User: Why It’s Critical That Libraries Focus Less on Transactions and More on Relationships

I was asked a deep question this week. What is engagement? I mean, you might as well ask me to explain the meaning of life. (I'm kidding. Please don't ask me that question.) There are two ways to define engagement... Continue Reading →

I Took a Vacation… and Realized Two Big Things About Libraries and Library Marketing!

Watch Now The Library Marketing Show, Episode 57 Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you. And she shares kudos... Continue Reading →

Tips for Dealing With Angry Patrons When Your Library Reopens

Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →

The Seven-Step Process to Empower Your Branch Staff and Turn Them into Incredible Library Marketing Ambassadors

I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →

I Asked a Podcast Host to Stop Interrupting His Guests. 😠 What His Reaction Can Teach Us About Library Customer Service.

A few weeks ago, I had an incredibly disappointing interaction with a man I've looked up to for ages. I'm not going to name him or his website in this post. But I've been listening to his podcasts for more... Continue Reading →

Customer Is Not a Dirty Word! Why Libraries Should Shift Their Focus to Customer Experience to Stay Competitive and Relevant

I bet you've been part of a discussion at some point about the use of the word customer. It's happened to me several times in my nearly six years at my library, including this week. There are a lot of... Continue Reading →

The Best Thing You Can Do is Leave the Safety of Your Desk

I had an amazingly and scary experience this week. My library is in the very first stages of comprehensive facilities plan. With money from a levy passed by our county voters in May, we're going to renovate or rebuild ALL... Continue Reading →

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