Photo courtesy Cincinnati and Hamilton County Public Library The best customer service experience I ever had was with a cell phone provider. No kidding. I was having issues getting my contacts to transfer to a new phone. The provider’s website... Continue Reading →
https://youtu.be/5_lClB_Y9z4 Hit "play" to watch this episode. The Library Marketing Show, Episode 170: In this episode, I'll reveal the single most important question that you should ask every library guest. This question is the key to revealing your most effective... Continue Reading →
There is a romantic notion attached to wandering the stacks of the library, aimlessly lost in a sea of books for hours on end. But for a portion of our community, efficiency is the name of the game. They're hoping... Continue Reading →
Photo courtesy Public Library of Cincinnati and Hamilton County. Click on the image to visit their digital library. For most libraries, the end of the fiscal year is here. I think this is the perfect time to implement two new... Continue Reading →
I was asked a deep question this week. What is engagement? I mean, you might as well ask me to explain the meaning of life. (I'm kidding. Please don't ask me that question.) There are two ways to define engagement... Continue Reading →
Watch Now The Library Marketing Show, Episode 57 Angela moved her quarantine from Ohio to Virginia last week. While she was there, she realized two big things and she wanted to share those insights with you. And she shares kudos... Continue Reading →
Watch Now The Library Marketing Show, Episode 49Angela addresses a serious subject. As libraries reopen their physical buildings, library staff members are worried about dealing with patrons who are upset. Angela offers some tips for dealing with patrons who are... Continue Reading →
I realized something significant in the past few months. It has changed the way I think about library marketing. I have built a pretty great team and I’ve been vigilant about using data to help me market my library with... Continue Reading →
A few weeks ago, I had an incredibly disappointing interaction with a man I've looked up to for ages. I'm not going to name him or his website in this post. But I've been listening to his podcasts for more... Continue Reading →
Super Library Marketing: Practical Tips and Ideas for Library Promotion 